The Role of IMC and its theory Is it a bird? is it a plane? Is it a business theory or a marketing theory? A management practice? A philosophy or a concept? A traditional linear marketing process (Kliatchko‚ 2008) or a cross-functional departmental process that requires management and board ‘buy-in’ (Duncan & Moriarty 1998)? Moreover‚ in this era of rapidly developing communications (Internet‚ mobile phones‚ digital communications and rapidly changing society‚ (demise of the family unit‚ the prosumer)
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Motivation Explain Adams equity theory Adams’ equity theory is a motivational model that attempts to explain the relationship between what an employee puts into their job (input)‚ what they get out of it (output) and the fairness and justice exchanged between the two (Cosier & Dalton‚ 1983). Inputs include all factors that are perceived as necessary to obtain a return‚ such as effort‚ loyalty‚ hard work‚ commitment‚ skill‚ ability‚ flexibility‚ tolerance‚ determination‚ heart and soul‚ enthusiasm
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Equity in Access My mother was determined that all her children graduate high school so we often moved to various counties in the St. Louis area because she knew a high-quality education was based on zip code. In my junior year I was in the sixth high school that my siblings and I attended. This school was unlike the others. Although it is hard to believe‚ we were surrounded by middle and upper class families that looked like us. I walked into the corridor of this brand-new school and the brightness
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QST : Examine the Social relevance of legal research ? What type of research do you advocate to bring about law reforms ? ANS : Law‚ as mentioned earlier‚ does not operate in a vacuum. It operates in a complex ‘social setting’. It reflects social attitudes and behavior. It also seeks to mould and control social attitudes and behavior of people to ensure that they flow the expected channel. However‚ social values and attitudes‚ existing as well as expected‚ keep on changing. It makes the law to
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People in today’s culture have turned from the use of the old way of communication to the more advanced and hi-tech ways of communicating. Technology has made it easier for people to communicate in a faster‚ well-organized and cost efficient means through the introduction of the communication channels. The world has turned out to be the center for technology with different technologies emerging daily as the people continue to develop from time to time to cope with the growing technology. The benefits
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OUTLINE BACKGROUND HISTORICAL OVERVIEW INTRODUCTION PRIMITIVE COMMUNISM FOUNDATIONS FOR HISTORICAL MATERIALISM HISTORICAL MATERIALISM RELEVANCE OF THE CONCEPT TO CONTEMPORARY SOCIETY CONCLUSION BACKGROUND Society is constantly changing. History attempts to catalogue these changes and tries to explain them. But what are the laws that govern historical change? Do such laws even exist? Just as the evolution of life has inherent laws that can be explained‚ and were explained‚ first by
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EQUITY RESEARCH REPORT (HUL) FMCG SECTOR INDIA OUTLOOK The burgeoning middle class Indian population‚ as well as the rural sector‚ present a huge potential for this sector. The FMCG sector in India is at present‚ the fourth largest sector with a total market size in excess of USD 13 billion as of 2012. This sector is expected to grow to a USD 33 billion industry by 2015 and to a whooping USD 100 billion by the year 2025. This sector is characterized by strong MNC
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0DQXVFULSW &RPPRQ/LQNV&OLFN+HUH7R’RZQORDG The road map for private equity‚ venture capital and hedge funds in Mexico. Alternative assets as an accelerator of credit to firms in emerging markets Roberto Charvel Managing Partner at Vander Capital Partners and Professor at IPADE roberto.charvel@vandercp.com +(52155) 5408.0598 Campos Eliseos 405 Col. Polanco 11560 Mexico DF‚ Mexico Do well functioning stock markets and banks promote long-run economic growth? This is the way that Levine
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RELEVANCE OF PASTORAL COUNSELLING IN AFRICAN CULTURE PART ONE Introduction Pastoral and spiritual work is rooted in a history and tradition that dates back to one of the oldest forms of care for individual in need. The different faith communities have always endeavored to take care of members and people in need. A study of the religious documents of major faith traditions also reveals a particular sensitivity to and focus on the poor‚ suffering and marginalized‚ as well as situations of social
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Many people have started taking short cuts in our modern world. The human population is doing everything they can to speed through life. One such short cut is the way society communicates. Though out the last several decades the technology that has connected all walks of life has dramatically changed‚ it went from word of mouth to the written word‚ to telephones and beyond. Now texting and wall postings are forms of communicating with friends and family all over the world. Many believe that these
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