Salience Dimension: Brand Recall Saliency happens when you are memorable. This implies that a brand needs to be registered in the minds of the consumers. In a commodity market‚ like that of the Plywood‚ which does not seem that exciting to the customers‚ CPIL has worked towards establishing brand recall quite successfully. Its association with Bollywood since 2009‚ has help it to establish its brand and set standards for its products. In 2009‚ CPIL promoted its brand through Shah Rukh Khan‚ with
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Cross-Border Mergers and Acquisitions: The Role of Private Equity Firms Mark Humphery-Jenner University of New South Wales Zacharias Sautner University of Amsterdam Duisenberg School of Finance Jo-Ann Suchard University of New South Wales This draft: July 2012 Abstract: We study the role of private equity firms in cross-border mergers and acquisitions. We find that private equity-backed firms are more likely to become targets in crossborder M&A transactions. This effect is particularly
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Title The Relationship of Brand Equity and Brand Extension: Low Involvement products vs. High Involvement Products Background and Significance In the present‚ technology enhances modern goods production resulting producers can provide resemble products in physical aspects such as quality or packaging. These create no differentiate of products. Consequently‚ Product Brand as well as the customer’s perception is the significance that promotes product differentiates or product
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Internal and External Equity Comparisons Organizations that has the drive to flourish in a market that is very competitive must have a compensation plan that is well designed and inspires its employees‚ has benefit programs‚ guarantees equity‚ and handles compensation costs. These plans should mirror the culture of its employees. Organizations have numerous of options when designing a compensation plan comes into play‚ and must consider how the options they have chosen will be suitable for their
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E15-1 (Recording the Issuances of Ordinary Shares) during its first year of operations‚ Sitwell Corporation had the following transactions pertaining to its ordinary shares. Instructions 1. (a) Prepare the journal entries for these transactions‚ assuming that the ordinary shares have a par value of €3 per share. 2. (b) Briefly discuss how the entries in part (a) will change if the shares are nopar with a stated value of €2 per share. E15-2 (Recording the Issuance of Ordinary and Preference Shares)
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amount. Solutions GM had a choice between different long-‐term financing measures listed below. Debt: Debt is usually less expensive than equity funding‚ because the debt issuing bank has the right to seize the assets of the company in a case of bankruptcy. However‚ for GM this was
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1528-6967 online DOI: 10.1080/10496480903022253 Customer-Based Brand Equity for Global Brands: A Multinational Approach Eda Atilgan Serkan Akinci Safak Aksoy Erdener Kaynak ABSTRACT. Focusing on the dimensions and measurement‚ this study is based on the concept of brand equity for global brands with empirical evidence from three economically and culturally dissimilar countries—USA‚ Turkey‚ and Russia. The brand equity for global brands can be measured under four basic dimensions: perceived
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complex as England. Originally people had to go to the king in order to ask for justice. The king and his council would listen to the application and in many cases modify the decision made by common law courts. Equity was soon developed to address common law’s weaknesses and inadequacies. Equity refers to rules developed that look at what is fair or just in individual cases. Equity’s rules do not contradict the common law‚ rather they aim at securing substantial justice when the rule of common law might
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KM process capability and its relevance in an organization. Knowledge Management (KM) can be defined as a deliberate‚ systematic business optimization strategy that selects‚ distills stores‚ organizes‚ packages‚ and communicates information essential to the business of a company in a manner that improves employee performance and corporate competitiveness. KM caters to the critical issues of organizational-adaptation‚ survival and competence in the face of increasingly discontinuous environmental
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American Finance Association Equity Issues and Stock Price Dynamics Author(s): Deborah J. Lucas and Robert L. McDonald Source: The Journal of Finance‚ Vol. 45‚ No. 4 (Sep.‚ 1990)‚ pp. 1019-1043 Published by: Blackwell Publishing for the American Finance Association Stable URL: http://www.jstor.org/stable/2328713 . Accessed: 16/07/2011 10:21 Your use of the JSTOR archive indicates your acceptance of JSTOR ’s Terms and Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms
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