Number : | 40073098 | Title: | A study of building and measuring brand equity in hospitality industry | Comments: | | Mark( /25) | Marked by : | Date : | Background to the Study and Overall Research Aim: If growing brand equity is the key to future business success‚ it makes sense that one should have a way to quantify and measure such equity. (Keller‚ 1997‚ pp.372-379) For hospitality industry‚ brand equity is an important intangible asset to hotel that has psychological and
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The classical approach looks more towards getting the job done. Developed through the Industrial Revolution‚ the classical approach to management originated from having to deal with any complications that arose in the new factories. They were using this method to establish the most efficient way of completing the tasks that were set in front of them. The classical approach was used to tell workers how to do their job in a way that gets the most amount of work done. In retrospect‚ the modern day
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SHAREHOLDERS EXPECTATIONS 5 2.2.3 TAXATION 6 2.2.4 CASH-FLOW UNCERTAINTY 7 3.0 DIVIDEND POLICY RELEVANCY 8 3.1.0 EXPLANATIONS OF DIVIDEND RELEVANCE 8 3.1.1 THE BIRD-IN-THE-HAND EXPLANATION 8 3.1.2 THE SIGNALLING EXPLANATION 9 3.1.3 THE TAX-PREFERENCE EXPLANATION 10 3.1.4 THE AGENCY EXPLANATION 10 3.2.0 INDUSTRY INFLUENCE ON DIVIDEND POLICY 11 4.0 THE CLIENTELE EFFECT. 12 5.0 CONCLUSION 14 APPENDIX I: CORPORATE FINANCE ASSIGNMENT 16 APPENDIX II: REFERENCES
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KM process capability and its relevance in an organization. Knowledge Management (KM) can be defined as a deliberate‚ systematic business optimization strategy that selects‚ distills stores‚ organizes‚ packages‚ and communicates information essential to the business of a company in a manner that improves employee performance and corporate competitiveness. KM caters to the critical issues of organizational-adaptation‚ survival and competence in the face of increasingly discontinuous environmental
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International Journal of Business and Management; Vol. 9‚ No. 3; 2014 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Ethics in the Hospitality Industry: Review and Research Agenda Mouna Knani1 1 Faculty of Business Administration‚ Laval University‚ Canada Correspondence: Mouna Knani‚ Faculty of Business Administration‚ Laval University‚ Quebec‚ QC‚ G1V 0A6‚ Canada. E-mail: mouna.knani.1@ulaval.ca Received: October 9‚ 2013 Accepted: January 6‚ 2014 Online
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Executive Summary Purpose – The purpose of this report is to find out what couse high staff turnover in hospitality industry. And try to solute those problem. Methodology – The reason of high staff turnover rate divide by three major types‚ which are individual factors‚ enterprise factors and industry factors. After explain three types of factors‚ this report will show some method to solute each problem. Findings – Company should do something to remain their staff to decrease the damage from
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“Legal Management is one of the best preparatory programs for law school because it exposes us‚ the students‚ to the basic laws and principles governing the Philippine legal system. This course is also designed to develop the writing and verbal communication skills of the students‚ both business and legal.” As the definition of Legal Management says above‚ it just show how this subject is relevant/important in my course. First reason why I say so is because since in this subject‚ we will be discussing
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HTM 3205 Marketing for Hospitality and Tourism 2_2011 ASSUMPTION UNIVERSITY MARTIN DE TOURS SCHOOL OF MANAGEMENT AND ECONOMICS DEPARTMENT OF HOSPTIALITY AND TOURISM MANAGEMENT SYLLABUS 2/2011 Course Title Prerequisites Lecturer Contact Location Course Description HTM 3205 Marketing for Hospitality and Tourism HTM 3103 Consumer behavior in Hospitality and Tourism Industry A. Supaporn Y. ‚ A. Atjima S. CL1203‚ Tel: 02-723-2126 e-mail: A. Supaporn : yodpram@hotmail.com A. Atjima
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Start: Some value relevance research studies are motivated by standard setting and seek to draw some standard setting inferences from these studies. Their studies are based on theories of accounting‚ standard setting and valuation. Question: Are these theories that underlie value relevance studies descriptive of standards setting and valuation? If they are not‚ then the associations between accounting numbers and equity valuations are just mere associations and have limited standard setting
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Journal of Human Resource Management‚ Vol. 21‚ No. 1‚ January 2010‚ 144–162 The use of the psychological contract to explain turnover intentions in the hospitality industry: a research study on the impact of gender on the turnover intentions of highly educated employees R.J. Blommea*‚ A. van Rheedeb and D.M. Trompb a Center of Leadership and Personal Development‚ Business University Nyenrode‚ Breukelen‚ The Netherlands; bKenniskring Human Resource Management‚ Hotelschool The Hague‚ The
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