MODULE: MARKETING FOR TOURISM AND HOSPITALITY I Duration: 2 Hours Instructions to Candidates: 1. 2. 3. 4. This paper consists of Sections A and B. Section A is compulsory. Answer any two questions from Section B. Total marks 100. This question paper contains 5 questions and 3 pages. Page 1 of 3 SECTION A: COMPULSORY QUESTION 1: (40 MARKS) Assume you a front-line manager in a hotel. From this perspective‚ a) explain the service encounter. (5 marks) b) discuss methods which you
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| |Student ID No.: |22025713 | |Unit Name: |Entrepreneurship in Tourism and Hospitality | |Unit Code: |MNG00427 | |Tutor’s name: |Goh Chye Yeow Terence
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4208 JUNE 30‚ 2010 STEVEN C. WHEELWRIGHT WILLIAM SCHMIDT Scientific Glass‚ Inc.: Inventory Management In January 2010‚ Ava Beane‚ the newly hired Manager of Inventory Planning for Scientific Glass (SG)‚ contemplated the critical nature of her first big project with the company. During her interviews for the job‚ several executives had told her very directly that the company’s need for a more effective way to manage its inventory was urgent. At the time‚ Beane had felt confident she could
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“What is the biggest managerial challenge facing the airline industry in the 21st century?” The biggest managerial challenge facing the airline industry in the 21st century is the competition between short hauled flights and other nodes of transportation. This is an issue that is developing mainly in places such as China‚ USA‚ and Europe. Air travel is a huge form of transportation in China. With over 33 certified Airlines‚ and 20 of them being domestic‚ the Chinese rely heavily on air travel
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QUALITY OF HOSPITALITY SERVICE A CHALLENGE Delivering quality service will be one of the major challenges facing hospitality managers in the opening years of the next millennium. It will be an essential condition for success in the emerging‚ keenly competitive‚ global hospitality markets. While the future importance of delivering quality hospitality service is easy to discern and to agree on‚ doing so presents some difficult and intriguing management issues. Since the delivery of hospitality service
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The analysis of the global environment of a company is called global environmental analysis. This analysis is part of a company’s analysis-system‚ which also comprises various other analyses‚ like the industry analysis‚ the market analysis and the analyses of companies‚ clients and competitors. This system can be divided into a macro and micro level. Except for the global environmental analysis‚ all other analyses can be found on the micro level. Though‚ the global environmental analysis describes
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Principles of Scientific Management and its Applications in Modern Day Organizations Introduction Managers have been continuously trying to figure out the best way to manage the workplace since the start of the industrial revolution. The goal is to maximize production output and minimize cost therefore getting maximized profit while still keeping workers happy and motivated. Different methods have been introduced and tested. But perhaps one of the most influential and popular ideas in management is ‘scientific
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Anyone can simply get on a computer and buy a ticket for the next day to go anywhere in the world he or she wants. Travel has never been faster or more convenient as it is today‚ and that convenience is what leads to tourism. Tourism is the largest industry in the world when all of its subgroups are combined; it is difficult to come up with one definition for tourism‚ but it can be looked at as: The commercial organization and operation of vacations and visits to places of interest‚ or as listed by
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particular area. Therefore Mass Communications is the act or process by which information is transmitted to a large sum of people through the use of mass media (common system of symbols‚ signs and behavior). In this essay we look at some of the relevance of mass communication and mass media in our lives and how it has affected us in the 21st Century. Mass communication is weaved into the fabric of our lives immensely. Mass Communication has emerged greatly in the 21st century from traditional hard
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The Relevance of Disturbing Images The media today is a very powerful tool of communication. It gives real exposure to mass audiences about what is right and wrong. With that comes the horrifying pictures of things such as earthquake aftermaths and disturbing videos such as the killing of Gaddafi. This poses the age-old debate of whether news organizations should publish graphic images‚ or err on the side of caution and withhold them. It is also questionable as to what is measured as disturbing
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