Introduction In pharmaceutical sales‚ the traditional approach for increasing market share has been brute force – more reps‚ more calls‚ and more talk time. But now‚ the sheer number of reps has caused physicians to severely limit access. As a result sales strategies must evolve from quantity to quality through targeted messaging. (Hall‚ 2004) In December 2006‚ the marketing VP for Sanofi-Aventis stated: “We are so far behind other industries but the good news is that CRM can change marketing practices
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measuring the health status of which in turn reflects the development of the nation. It is then‚ undeniable‚ how significance the healthcare to the population and one of the sub-sector in the healthcare offering are the pharmaceutical industry. The importance of the pharmaceutical industry lies at the heart of its drugs and its development of the new drugs of which have had saved million of lifes in curing the diseases across the world. The role of the government is very important in ensuring
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Download Services Introduction In computer networks‚ the term “download” means to receive data (to your local system) from an external‚ remote system. Examples of such systems include FTP server and e-mail servers. It is implied that the data that is to be downloaded is going to be stored permanently. In many cases‚ users of download services use tools which are dedicated to the task of downloading‚ known as download managers. Download managers have various features‚ including the ability to
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Model of Service Quality 2 2-2 Variations of the Gaps Model Five Service Quality Gaps Variations of the Gaps Model Six Service Quality Gaps Variations of the Gaps Model 13 Service Quality Gaps (Gaps Model gone wild) Chapter Conceptual Framework of the Book: The Gaps Model of Service Quality The Customer Gap (Sometimes referred to as Gap 5) 2 The Provider Gaps: Gap 1 – The Listening Gap not knowing what customers expect Gap 2 – The Service Design and
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Bangladesh pharmaceutical market in 2011 stood at approximately US $ 800 million‚ which is very small when compared to the population base of the country‚ which currently stands at about 140 million. To put this number on a proper perspective‚ the total global pharmaceutical sale in 2011 was $600 billion. This is expected to grow about $730 billion in 2013. Of course the majority of the sale in 2011 was in brand products‚ the market segment where Bangladesh does not or is not expected to participate
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Characteristic of services Intangibility Unlike products services cannot be counted‚ measured‚ or felt. It is difficult to explain to the customer what a specific feature in the service will give to the customer. As services are intangible‚ the perceptions of customers regarding the service may differ at any given amount in time. Each customer will have a different perception and experience about the same service. But in a hotel the quality of service is not only dependent on the courteousness
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through various motivational perspectives and theories. Each sales representative’s situation is individually addressed. The author then reflects on practical application of motivational theories in his personal work environment. Omega Pharmaceuticals manufactures and distributes Obstetrics-Gynecology drugs to wholesale distributors. Omega utilizes an internal sales office with twelve independent sales representatives to market its products to wholesale distributors and doctor’s offices.
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of some manager of Square Pharmaceuticals Ltd. 1.4 Methodology • The entire report was dependent solely on secondary data‚ taken from the annual report of Square Pharmaceuticals Ltd. and books. • Some primary data were obtained by interview. 1.5 Limitations The limitations to produce this report are as follows:- • The accuracy of the report depends upon the accuracy of the information furnished by our text book and from annual report of Square Pharmaceuticals Ltd. as well. • Inadequate
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R.Bruford 2009 Prince Alfred College IB Theory of Knowledge Essay Writing Guide Page 1 of 24 R.Bruford 2009 What is the Essay? Each student must submit for external assessment an essay on any one of the ten titles prescribed by the IBO for each examination session. The titles for the November 2009 session are included in this booklet. The titles ask generic questions about knowledge and are cross-disciplinary in nature. They may be answered with reference to any part or parts of
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McKesson Pharmaceuticals “Combat Against Drugs” McKesson Pharmaceuticals is a pharmaceutical drug distribution company that strives to improve the image of the past scandals that affect the reputation of the company and interactions with future clients. The company hopes to enlighten the issue of drug abuse and drug overdose over addictive prescription drugs – which are commonly pain relief medication. A few of the most abused prescription medication includes methadone‚ Vicodin‚ and hydrocodone
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