3G UMTS technology: service the global system of mobile communications: a trading name of the third-generation technology. These criteria have been developed based on technical standards system called GSM sometimes Pal WCDMA 3.5G HSDPA: download system high-speed packet data: a technique supported by the 3G networks‚ allowing download Internet data at very high speeds. Ranging theoretical download speed between 1.8 and 7.2 Mbps As well as HSUPA: lifting system High-Speed Data Packet: and is
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SWOT ANALYSIS; Strength: There is much strength that Reliance Infocomm can count on and boast off. - The state-of-art technology Reliance Infocomm is offering-CDMA technology. - The strong subscriber base over 10million subscriber’s in their kitty. - Mobile with in the reach of common man. Affordable schemes. - Comprehensive Network-The strong back bone high capacity network(terabit capacity) supported by fiber optic cables laid all over the country(60‚000km) - Offering Value Added services
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IMC Plan Outline 1. Executive Summary 2. Problem Statement 3. Situation Analysis a. SWOT i. Strengths of the organization ii. Weaknesses of the organization iii. Opportunities in the environment (e.g.‚ demographics‚ political‚ legal‚ technological‚ social‚ cultural
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the primary motivations why Starbucks and many more companies move towards IMC is the reduction in costs through this approach. The rise in some media costs‚ most notably television through 1990s‚ the proliferation of media opportunities and the splintering of audiences has led to a review of the communications strategies used by organizations and a reformulation of their promotional and media mixes. By reducing their reliance on above-the-line media and by attempting to move towards the use of media-neutral
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Making Area 1:Determining the role of IMC Tools * Table of Articles * Summary of Articles * Observations * Conclusion | 3 | Decision Making Area 2:Establishing Objectives and Budgeting for the IMC Program * Table of Articles * Summary of Articles * Observations * Conclusion | 8 | Decision Making Area 3:Investment Decisions * Table of Articles * Summary of Articles * Observations * Conclusion | 12 | Decision Making Area 4:Message Strategy Decisions * Table of Articles
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INTEGRATED MARKETING COMMUNICATION (IMC) Integrated Marketing Communication (IMC) also referred to as “The New Marketing Communications Paradigm”‚ which is an emerging concept in the business world today. It ’s important to recognize that most companies do not utilize these tools effectively. They certainly don ’t use all the tools in an integrated fashion to maximize synergy. This is of course what IMC is all about‚ using the best possible mixture of the tools in an integrated fashion where
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Integrated marketing communications plan-outline. LG’s Smartouch laptop IMC. Review of Marketing Plan The Integrated marketing communication plan will give a precise insight of the laptop environment LG will have to evolve in as well as an audit of LG’s position within this environment in term of brand awareness. This document will help LG improve its brand image in order to make the company enter in the era of Touch Green Laptop technology‚ a segment still undervalued which can become
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Indofood Tower‚ 23rd Floor Jl. Jenderal Sudirman Kav. 76-78 Jakarta 12910 14 May 2014 Mr. Thomas Thjie Sudirman Plaza Indofood Tower‚ 27th Floor Jl. Jend. Sudirman Kav. 76-78 Jakarta 12910 Dear Mr. Thjie‚ I hereby enclose the report of IMC plan of Lays Seaweed Flavor Snack as your request on 4 April 2014. As discussed with you on last month‚ we have paid closed attention in creating a new and innovative promotion plan for Lays Seaweed Flavor. This report provides a detailed discussion
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BY: Urooj Iqbal Ibrahim Zohaib Asma Aijaz Khan AGENCY PERSPECTIVE THE PRACTICE OF IMC IN THE CORPORATE SECTOR OF PAKISTAN Table of Contents Executive Summary 3 Introduction 4 Process for Developing Advertising Campaign 5 Details of IMC Advertising Camapign 6 Process of Campaign Integration 7 Media Planning and Execution 8 Agency Assessment of Advertising Campaign 9 References…………………………………………………………….10 EXECUTIVE SUMMARY In today’s time‚ when the trends
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HTC……………………………………….. Product Analysis: Nokia Lumia 1020… SWOT Analysis……………………………………… Marketing Strategy…………………………………. Marketing Objectives………………………… Marketing Strategies………………………….. Basis for Segmentation…………………. Target Market…………………………… Positioning……………………………….. Competitive Approach………………….. Target Audience……………………………… Proposed Budget……………………………… Communication Objectives…………………... Overall Creative Strategy…………………….. Creative Executions…………………………... Social Media……………………………... Experiential
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