A. Situation Overview The strength of the RBS brand is that they are well known. They also obtain majority of the market‚ 70% of it. The only competitor customers were fully aware of was Reliance. RBS obtains brand awareness‚ recognition‚ and brand loyalty. They are well known and well established for decades in the industry. Consumers have purchased these RBS products and have other uses for them other than just odor neutralization or cleaning use. The weakness of the RBS brans is lack of awareness
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Reliance Baking Soda Write-Up 1) There are a number of alternatives to reach the objective of a 10% increase in profits for Reliance Baking Soda. a. The first alternative is to increase the price of the product. The suggested retail price for each box of RBS is 10% higher than the actual retail price. I would suggest increasing the price by between 5-10% for the 8 oz. boxes and the 1 lb. boxes‚ as these are the most successful sizes according to the sales volumes in exhibit 5. Additionally‚ 80%
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b) change trade promotion strategy‚ or c) increase the price of our product. a) Since baking soda is not a natural traffic builder it needs push marketing to stimulate trade interest. To keep RBS on top of the customers mind‚ the advertising strategy should continue to emphasize out-of-the-box uses for the product because new specialized products are appearing on the shelves that can cannibalize the baking soda market. As we can see in exhibit 7‚ consumer promotion has a high redemption rate‚ especially
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trade and consumer promotions to make them more effective? Develop a pro forma income statement (see template in Case Exhibit 10) and be prepared to discuss and ahre your recommendations and analysis to the class. RELIANCE BAKING SODA: OPTIMISING PROMOTIONAL SPENDING Decision to be made Anna Regnante‚ has been promoted to Domestic Brand Director’s position for Reliance Baking Soda. Reganante has to develop a 2008 budget P&L that would result in a 105 increase in profit over 2007 estimates
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Baking is a science. It’s important to understand the reactions. We need to talk about baking powder and baking soda… and you can totally copy my homework if you need to. It’s cool. The difference between baking soda and baking powder: Baking soda and baking powder are both odorless white powders that work their magic in our cakes. Though they’re both white powders‚ the two are certainly not interchangeable. Let’s talk about the facts behind these baking essentials. Baking soda
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Baking Soda (NaHCO3) Lab (Stoichiometry) - Physical Science Name: __________________________________________________ Purposes: 1. Calculate theoretical mass of NaCl based on a known mass of NaHCO3. 2. Experimentally determine the actual mass of NaCl produced. 3. Calculate the percent yield for your experiment. Reaction Equation: NaHCO3(s) + HCl(aq) ( NaCl(s) + CO2(g) + H2O(l) Materials: safety glasses baking soda (NaHCO3) 1 M HCl and
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RELIANCE BAKING SODA Stewart Corporation Stewart Corporation had four divisions i.e. Household‚ Beauty‚ Foods and International. In 2006 the company generated $150 million in net income and $558 million in profit. Household division was responsible for $400 sales and included baking soda‚ laundry detergents‚ window cleaners and disinfectant‚ wipes. Case Overview Lot of income spent on promotion in 2006 Product sales high for 2006 Sales went down on 2007 Price
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Baking Soda Baking Soda‚ also known as sodium bicarbonate or sodium hydrogen bicarbonate is an alkali which is a white crystalline however it often appears as a fine powder‚ its chemical name is NaHCO3. It is used to increase the volume of baked goods. It has a slightly salty‚ alkaline taste resembling that of washing soda (sodium carbonate). (1) Baking Powder Baking Powder is also a dry leavening agent which is a mixture
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Baking soda is basically sodium bicarbonate or sodium hydrogen carbonate. Sodium bicarbonate (Baking soda) is shown as a white powder which looks like salt. Baking powder contains an amount of raising agents which are E450 Diphosphates‚ E500 Sodium Carbonates‚ and Maize Starch. By heating this up there will be a release of carbon dioxide‚ which will be put into test in my experiment to prove my hypothesis. Baking powder and baking soda both produce carbon dioxide‚ which helps raise baked products
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Mold can be very dangerous for our health. It is very important that we try to prevent its development rather than removing it. However‚ in case you already have it in your home‚ you must definitely find a clever way to remove it. Here are some eco-friendly ways to get rid of mold. Baking soda offers amazing results Baking soda is one of the most popular eco-friendly ways to get rid of mold. You can either use it mixed with water or vinegar. Spray it onto surfaces and leave it sit for about a day
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