MM1 CASE STUDY SUMMARY THE FASHION CHANNEL-Introduction 1. The Fashion Channel (TFC) is a cable TV network 2. It was founded in the year 1996. 3. Jared Thomas is the CEO. 4. Experienced constant revenue and profit growth above the industry average. 5. Almost 80mn U.S. households subscribed to cable and satellite TV. 6. In the beginning of 2006‚ the company started facing stiff competition from other networks. 7. In July 2006‚ Dana Wheeler was appointed as VP of TFC. PROBLEMS: TFC was facing
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UNFAIR DISTRIBUTION OF RESOURCES Resources in the world are distributed differently amongst different people. The developed countries are granted with more resources than the developing countries such as countries in Africa. They have to of thrive on the resources of their own countries‚ most of the time they have no resources at all that can be useful. North Korea has a lack of food and because of that they support their families by eating grass‚ while the people with power and wealth get
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Distribution channel of LIC Child Fortune plus ANAND.G MOULAN.S MANOJ.K RAVEE KUMAR.M.S Primary objective of the distribution is to increase the customer base who have a disposable income level of more than 2 lakhs per annum. Price: The price of a life insurance depends upon the period by which premium is bieng paid. Specifications of LIC child fortune plus is given below Specifications | LIC Child Fortune plus | Age (Male) | 35 years | Premium | 1‚00‚000 | Sum Assured | 5‚00
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Assignment 1: The Fashion Channel 1) If TFC were on a BCG matrix they would fall into the category of a star. They have high market share and high business growth rate. They are the leaders in the fashion niche and should generate large amounts of revenue but need to continue to invest in their channel to ensure it stays profitable. 2) TFC is currently facing 4 critical challenges: Who to market to? Should TFC segment their target market into the four clusters of Fashionistas‚ Planners and
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Course: Marketing Management MBA 752 Case: The Fashion Channel The Fashion Channel should choose scenario 3 as the strategy of market segmentation with the goal of increasing its industry standing. They should do this for the following reasons: 1) to make maximal profit in expected advertising revenues and return on investment‚ 2) to capture significant piece of market share in the chosen target market‚ and 3) to increase their Cost Per Thousand Impressions (CPM) on advertising revenue.
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The Binomial Distribution October 20‚ 2010 The Binomial Distribution Bernoulli Trials Definition A Bernoulli trial is a random experiment in which there are only two possible outcomes - success and failure. 1 Tossing a coin and considering heads as success and tails as failure. The Binomial Distribution Bernoulli Trials Definition A Bernoulli trial is a random experiment in which there are only two possible outcomes - success and failure. 1 Tossing a coin and considering
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is Fashionistas and market data is a research study on customer satisfaction with cable networks if I were Dana Wheeler. The goal is building on the momentum TFC had created to date and stave off any competitors trying to make inroads. For the channel that needs to obtain competitiveness advantage‚ it is important to attract Fashionistas including highly valued demographic groups and increase customer satisfaction of the segment. 2. Consider 3 primary options presented. Discuss the pros and
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Company profile: Fresh Start has grown into a business whose expanded product range includes not only certified organic fertilizers‚ but also fresh organic produce‚ organic rice‚ organic coffee‚ organic free range chickens that are all also certified organic by NICERT. Other addition to Fresh Start’s product lines are the Healthy Pantries and Natural personal care products. Fresh Start Organics continues to expand while maintaining the company vision of being a vibrant eco-enterprise that implements
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SALES AND DISTRIBUTION MANAGEMENT ASSIGNMENT MORGAN & BOSS OFFICE EQUIPMENT DIVISION SUBMITTED BY ANGANA (F13005) ASHISH CHANDY (F13015) CHRISTINA IMMACULATE (F13021) DHANYA ANN ROY (F13025)
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Case 4: Alternative Distribution for SSI Judith M. Whipple Sugar Sweets‚ Inc. (SSI)‚ was considering ways to increase market coverage and sales volume on its candy and snack products. Historically‚ the majority of SSI products were sold to consumers through various grocery and convenience stores. Vending machines and institutional sales‚ such as airports‚ represent the remaining consumer market segments. The selling environment for candy and snack foods was becoming increasingly competitive and
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