MARKETING ENVIRONMENT Introduction: A variety of environmental forces influence a company’s marketing system. Some of them are controllable while some others are uncontrollable. It is the responsibility of the marketing manager to change the company’s policies along with the changing environment. According to Philip Kotler‚ “A company’s marketing environment consists of the internal factors & forces‚ which affect the company’s ability to develop & maintain successful transactions
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Impact on business changes in the economic environment Introduction- In this report I will describe and then explain how the GDP‚ inflation‚ interest rates and employment rates are affected by the growth and recession stage of the business cycle. I will also explain how the balance of payments is and how Tesco’s contributes to trade surpluses/deficits. I will also be stating what the conflicting objectives are of Tesco’s and how they affect them as a business whilst describing‚ the ripple effects
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environmental problems can only be addressed by through international collaboration‚ while I personally believe individual countries and individual people can play an essential role in environmental conservation as well. Admittedly‚ protecting the environment at the international level might relieve the problems more efficiently. Some environmental problems‚ such as climate change and ozone depletion‚ are by no means confined to one single country or region. Thus‚ concerted efforts are necessary to cope
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meaning of environment? (Docstoc 2010‚ p3)That means the surroundings‚ influnces‚ external objects and circumstances under someone or something exists.The environment of any organisation that surround & affect it.Now I’m going to demonstrate the definition of external environment first and External environment External environment is a kind of environment can not be controled by company. It also can affects the effectiveness of an organisation.Company often use external environment to analise
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MICROENVIRONMENT Micro environment means the environment with in the organization/company which is totally under the control. a. The company itself (including departments). b. Suppliers. c. Marketing channel firms (intermediaries). d. Customer markets. e. Competitors. f. Publics. 1. The Company’s Microenvironment a. The Company The first factor is the company itself 1). Top management is responsible for setting the company’s mission‚ objectives‚ broad strategies‚ and policies
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In a global environment‚ religious practice frequently affects business practices within organizations. Religion impacts business and social interactions from meetings to greetings‚ holidays and community events and is an inherent factor of cultural values. A culture’s belief systems are invaluable tools for encoding and reinforcing key value orientations within a given group or community‚ thereby lending it cohesiveness in outlook and perspective to the everyday challenges of life. Awareness of
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ENVIRONMENT Environment means all of the outside forces‚ events and things that act on a thing. A person’s environment is made up of everything that surrounds him or her‚ including houses‚ buildings‚ people‚ animals‚ lands‚ temperature‚ water‚ light and other living & non-living things. The environment does remain same at all times. It changes always due to ever-on-going interactions between various elements comprising it. The word environment is used to talk about
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Technological Environment Gregory Hamlin BUSN 310. Business Theory Professor Rachel Nagel American Military University March 31st‚ 2012 TECHNOLOGICAL ENVIRONMENT The company I am continuing to work with is US Airways Group. There is plenty of hard and soft technology to list for the domestic environment. Some of the hard technology used in the domestic environment is aircraft‚ security system‚ and safety gear. Some soft technology used in the domestic environment is management‚ government
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RAMI MASANGO 10 JUNE 2011 WORLD ENVIRONMENT DAY YOU ARE YOUR ENVIRONMENT! Good day colleagues. The World Environment Day is a reminder of how grateful we need to be to Mother Nature‚ which sustains all forms of life. This is the day to focus our thoughts and our energies to make collective efforts towards protecting the environment. World Environment Day was commemorated last Sunday on 5 June. It is a day that stimulates awareness of the environment and enhances political attention and
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Environment & HealthBecause of the permanent interaction between man and his environment‚ our health is to a considerable extent determined by the environmental quality. As a consequence‚ environment and health are closely related. The environment in which we live‚ work and relax‚ is determining for our health and well-being. Physical‚ as well as chemical and micro(biological) factors in the environment can have repercussions on our health‚ both physically and mentally. The World Health Organisation
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