FORD Ka (B) Case: 1) After using the similarity data provided for the Ford Ka market research study to perform a MDS analysis on the whole sample‚ the map (exhibit 1) shows the position of the different cars relative to each other. We can see two groups: one of them made of Peugeot 106‚ Ford Fiesta and Opel Corsa (practical and safe cars)‚ the other one made of Nissan Micra and Fiat 500 (dull and outdated cars). The other cars cannot be grouped together but there are all the same similarities
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Vehicles? The next question was asked on the awareness on the electric cars available in the Indian market. The options and answers are as follows: Toyota Prius 9.1% Plug in Hybrid Nissan 0% Renault Kangoo 0% Peugeot Ion Citroen 0% Chevrolet Volt 9.1% Renault Fluence 22.7% Ford Transit Connect EV 4.5% Tata Vista 13.6% Mahindra Vista 13.6% None
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America‚ Africa‚ New Zealand and China. The Company’s major production sites are located in Japan‚ with additional facilities located in the United States‚ Mexico‚ the United Kingdom and Spain. In 1999‚ the Company established an alliance with Renault SA‚ a French automobile manufacturer. The alliance is designed to achieve profitable and balanced growth for the two partners through the creation of a bi-national group. Nissan (Japan) is amongst the top three car manufacturers in Japan and the
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Historical Background Originally launched to deal with general merchandising‚ the Rasamny brothers founded Rasamny Brothers Inc. in the Liberian Republic in 1934. The family owned and operated a large business conglomerate that included representation of brands such as Chrysler‚ Ford and Honda in the automotive industry in addition to Palmolive‚ Colgate and other brands. In 1957‚ the Rasamny brothers went on to expand their business and opened the first showroom and back-offices under the umbrella
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Industry profile:- The Indian Auto Mobile is witness to curious occurrence:- The Automobile industry in India is the seventh largest in the world with an annual production of over 2.6 million units in 2009. In 2009‚ India emerged as Asia’s fourth largest exporter of automobiles‚ behind Japan‚ South korea and Thiland. By 2050‚ the country is expected to top the world in car volumes with approximately 611 million vehicles on the nation’s roads. Following economic
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Analyze Ford ’s decision to introduce the X-type to broaden Jaguar ’s appeal from niche player to major competitor in the luxury segment. Tata Motors recently introduced the Nano‚ the world ’s least expensive car. The Nano fits Tata ’s strategic goal of building a low-cost car for the Indian market. Give your opinion‚ backed by evidence and sound reasoning‚ on whether Tata can succeed in targeting both the very low end of the auto market as well as the high end. What would they have to do to pull
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decision-making authority at the CEO level? What are some potential pitfalls that he must be aware of? Answer : Carlos Ghosn‚ CEO of Nissan joined in 1999.Nissan‚ Japanese automakers vehicle that is 44% own of second largest car company in Japan namely Renault. Before joining Carlos‚ Nissan was near bankruptcy. They had unappealing models‚ low market share and declining profitability. At this crucial moment‚ Carlos took responsibility in Nissan to safe its sink. Skilled Carlos think “what people think about
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1. Introduction 1.1 Problem statement On which target groups should Ford focus with the selling of their new Ford Ka on the French small car market‚ to obtain a third of Renault’s market share within three years? 1.2 Market definition The market in which Ford Ka will operate‚ is the small car market in France. By small car market we mean category A & B‚ cars that are less than 390 cm long. Other cars are excluded‚ because the lack of information about this cars. 2. Internal analysis 2.1
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Macroenvironmental Factors Affecting Automobile Industry - Presentation Transcript 1. MACRO-ENVIRONMENTAL FACTORS AFFECTING AUTOMOBILE INDUSTRY 2. Introduction * Tenth largest in the world * Expected to overtake China * Huge attraction for foreign car manufacturers * Dominated by domestic companies * Contributes 3.1% to the nominal GDP 3. Interesting Figures India’s motorcycle market is the second largest in the world Largest three-wheeler market
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(214lb ft for the ST‚ and 177lb ft for the Clio). The 0-62mph sprint is dispatched in 6.8 seconds‚ one-tenth slower than the Clio but one-tenth faster than the Ford. It’s as clean and efficient as the Ford‚ and thus cleaner and more efficient than the Renault. There’s not much between the trio so far… But on price the Ford Fiesta ST undercuts the 208 GTi by £1900. And although the Clio Turbo is £100 more than the Peugeot (£18‚995 versus £18‚895) the Renaultsport has two extra doors and a dual-clutch
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