shows the price of aluminium over the past six years. It can be seen from Figure 1 that the price of aluminium has fluctuated a great deal during this period. For example: between July 2008 and February 2009 the price fell by 57%; in August 2009 alone the price rose by 16%. In an essay of 1500 words or fewer‚ use economic analysis to explain changes in the price of aluminium over the period shown in Figure 1 and why the price fluctuations have been so great. Figure 1: The monthly LME spot price for aluminium
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MARKETING: ELECTRIC CARS BY TESLA MOTORS Submitted by: Bruks BM 236 THE TREND OF THE FUTURE: ELECTRIC CARS BY TESLA MOTORS I. SITUATIONAL ANALYSIS The concern for the environment has never been bigger than at the turn of the century. The growing acceptance of global warming‚ coupled with the growing green marketing galore gave impetus for the clamor for major auto companies to build a better and more affordable electric car. This plus the unpredictable
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stores in USA market because of economic clash. It also mentioned that the raising of strong competition of MCD‚ who provide much cheaper price of coffee. The heavy pricing completion from competitor and slowing economic drives Starbucks’ market fluctuation. Moreover‚ the article also stated that since financial crisis‚ it has result Starbucks’s market stock price dropped 50% of its value in 2008‚ which is not a positive sign of a company. Nevertheless‚ it does have better performance in some Asian
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Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%). Perodua mainly produces small-compact cars therefore does not directly compete with Proton for the same market niche. In the United Kingdom their cars are sold by Proton dealers who wish to attract customers seeking a smaller and cheaper alternative to the Proton range. Besides the UK and Singapore‚ Perodua also exports their cars to Brunei‚ Fiji‚ Sri Lanka‚ Nepal And Mauritius in small numbers by local dealers. The company
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GASOLINE According to the law of demand‚ when the price of a good and the quantity demanded have an inverse relationship. When the price of a good increases‚ the quantity demanded decreases. There are various factors affecting the demand for gasoline. These include: 1. The availability and prices of substitutes and complements: A good is referred to as a substitute for another good‚ when it can be used as a replacement for the good. When the price of one good goes up‚ the demand for the substitute
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ASSIGNMENT-SMART CAR USA 1. IDENTIFY AT LEAST 3 BASES FOR SEGMENTING THE MARKET FOR SMART CAR IN THE US. PREPARE A MARKET-PRODUCT GRID ILLUSTRATING AT LEAST ONE OF THESE BASES. ➢ Geographic Segmentation: Larger cities that suffer from congestion ➢ Demographic Segmentation: Appeal to younger adults(Age)‚ Affordability (Income) ➢ Behavioral Segmentation: Park-ability‚ Less fuel‚ environmental consciousness 2. What criteria should Smart Car use in assessing the
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Business Strategy 6 Competitive Positioning Prof. Dr. Bernd Venohr Berlin‚ May 2007 © 2 0 0 7 P ro f. Dr. B e rn d V e n o h r Agenda Introduction to Strategy 1 2 3 Course Overview and Strategy Concept Economics of Strategy Shareholder Value Business Strategy 4 5 6 External Environment Internal Environment Competitive Positioning Corporate Strategy 7 8 9 Diversification Mergers & Acquisitions Global Strategy Strategy Process 10 Organizational Structure
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Motors Ltd is a well-established Swedish Car Manufacturing Company trying to set up their firm in Australia. In order to compete successfully in the car industry in Australia‚ Eagle Motors Ltd needs to conduct an analysis of the industry context in which they would like to operate. Using the porters five forces model‚ this provides a detailed analysis of the competitive nature of the Australian car industry and also it suggests an appropriate competitive strategy for Eagle Motors to gain a sustainable
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Gas Price Elasticity The Energy Information Administration of the Department of Energy began tracking weekly gasoline prices in 1990 by means of a survey of 800 service stations around the country. The average retail price for unleaded gasoline posted its fourth record high during the week of June 12‚ 2000‚ increasing 5 cents a gallon to an average of $1.681. The price at the pump is higher than the same period last year by 56 cents and has risen 16.2 cents over the past month (Anonymous‚ 2000)
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June‚ Vol. 21‚ pg. 26‚ Salah S Hassan; Stephen H Craft (2005) Linking global market segmentation decisions with strategic positioning options The Journal of Consumer Marketing‚ 22/ 2‚ pg. 81-89 Stern‚ Andrew A.‚ (1989) Pricing And Differentiation Strategies Planning Review; Sep/Oct‚ Volume 17‚ pg. 30 Shimokawa Koichi (1977) Study of Business History on the U.S Journal of Japanese Study‚ Toyokeizaishinpo-sha The Columbia Electronic Encyclopedia‚ 6th edition‚ 2007‚ Columbia University Press
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