Fundamentals of Marketing: Case Study Assignment - NISSAN Introduction Established in 1933‚ Nissan Motor Co.‚ Ltd. was a pioneer in the manufacturing of automobiles. Nearly 70 years later‚ Nissan has become one of the world’s leading automakers‚ with annual production of 2.4 million units‚ which represented 4.9 percent of the global market. Domestically‚ the company sells 774‚000 vehicles on an annual basis‚ placing it second behind Toyota Motor Corporation. About 35 percent of Nissan’s vehicles
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The Global Leadership of Carlos Ghosn at Nissan by John P. Millikin‚ Dean Fu 12 pages. Publication date: Jul 25‚ 2003. Prod. #: TB0147-PDF-ENG In 1999‚ after posting losses in eight of the preceding nine years‚ Nissan seeks a partnership with Renault. At the request of Nissan‚ Carlos Ghosn is appointed COO. Ghosn‚ a Frenchman with Brazilian-Lebanese heritage‚ who has spent much of his career in Michelin in Latin America and the US‚ has earned the nickname "Le Cost-Killer" during his tenure
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Introduction to Renault Renault is an international automaker founded in 1898 and is a France based company. The company acts as a parent company for its subsidiaries that are located through out the world. The two main areas of Renaults business activities are the automobile division and the sales financing division. The automobile division handles the manufacturing and the marketing and the sales activities are controlled by the sales financing division. The manufacturing division comprises
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1. Demographics and Psychographics for the Bajaj-Renault-Nissan low cost car To map the consumer profile and exact segmentation‚ Demographic and Psychographic characteristics have to be considered: (for the Bajaj-Renault-Nissan low cost car) Demographic characteristics are as follows: Gender: The car is for the family‚ so gender is immaterial here. But generally‚ the male person of the house
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Why are global strategic alliances so prone to failure? Analyse the key challenges to be overcome and suggest practical ways of improving the chances of success. GLOBAL STRATEGIC ALLIANCES Global Strategic alliances are often international associations which further the common interests of two or more firms across time and geographical boundaries. It involves corporate agreements covering a wide area of functions ranging from outsourcing jobs‚ Component sourcing through R&D to Production
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Individual Assignment: leading change for Carlos Ghosn at Renault and Nissan – Core Leadership task Carlos Ghosn is very strong leader who leading the Renault and Nissan. He made the Company strategic alliance for Nissan with French auto car manufacturer Renault was mutually beneficial for both companies‚ each of them expanding portfolio and becoming more competitive in the context of globalized mature automobile market. Analysis the leadership of Carlos Ghosn‚ actually he made a number of remarkable
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Please prepare the case “Renault’s Logan Car: Managing Customs Duties for a Global Product” to be discussed in the next class. The case report is due at the beginning of the next class. Please keep separate copies for purpose of participating in class discussion. Study Questions: (1) What are the complexities involved in factoring out the effect of customs and duties in designing the supply network of Logan (i.e.‚ where to build the CKD parts and CBU‚ and what markets to serve from what sites)
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Teaming up with Nissan who was in financial difficulties and had already established position in the market looked like a perfect fit for both sides. In revenge for teaming up with Renault‚ Nissan could obtain financial support as well as a market presence in a new market – Europe and South America (Donnelly et al.‚ 2005) 4.3.1.1 Renault Renault‚ headquartered in Boulogne-Billancourt‚ back in the time of the merger was a relatively young company‚
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NISSAN CASE In the following‚ we are going to determine and discuss the 8 steps of Kotter in the Renault-Nissan article. The first step on the Kotter “scale” is “Establishing a sense of urgency”. From the beginning‚ Carlos Ghosn had a very clear communication strategy. He worked on creating a sense of urgency by sharing to the world how bad Nissan’s situation was. On the 18th of October 1999‚ Ghosn got straight to the point‚ by affirming to the auditors that Nissan was in a bad shape and was losing
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Organizational Leadership Nissan Case Submitted by: Team 1 February 21‚ 2013 Question #1: What were the major problems at Nissan? Severe negative financial position in the market and unprofitable operation with the following causal factors: Product Management: Poor product styling resulting in loss of market share greater than many other car manufacturer’s total production Decentralization: Too many vehicle platforms that made production inefficient and was further complicated
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