University ‘Alexandru Ioan Cuza’‚ Iasi‚ Romania‚ 2006 CASE STUDY DACIA-RENAULT Students: Ramona Halarescu Olivia Leu CONTENTS 1. 2. Background The Marketing Strategy 2.1. People 2.2. Product 2.3. Price 2.4. Promotion 2.5. Place Goals and Objectives Conclusion 3. 4. 2 1. Background In today’s rapidly changing environment products and markets have a limited life expectancy. A company which does not update and change its products and markets is unlikely to be successful for
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Morocco Colombia Brazil Iran Taiwan Egypt Philippines Kenya India Malaysia Renault group products Vietnam Thailand Indonesia Nissan/Infiniti products Vehicle assembly Chile South Africa Argentina Powertrain 02 03 FACTs AND FIGUREs OVERVIEW OF THE RENAULT-NISSAN ALLIANCE FACTs AND FIGUREs Structure of the Alliance Founded in 1999‚ the Renault-Nissan Alliance has become the longest-lasting cross-cultural combination among major carmakers. This
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important to concentrate on those dimensions which reflect the greatest difference in culture. In our case‚ our group will be examining the 1999 merger between auto manufacturers Nissan and Renault. The merger between Nissan and Renault is significant culturally speaking because Nissan is a Japanese company‚ while Renault is French. Firstly‚ the dimension of “individualism vs. collectivism” will be important to analyse. This is due to the fact that collectivism is high in Japan‚ whereas in France‚ individualism
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GLOBALIZATION (strategic decisions in context of Oreo and Renault) OREO: Kraft Foods‚ a part of Mondelez International‚ is one of the leading manufacturers of FMCG goods in the World- best known for its confectionary lines. Under Kraft Foods‚ Oreo has expanded all over the World- thus necessitating a perspective on marketing in hitherto unexploited markets in developing nations such as China & India. Kraft uses a multidomestic approach to Globalization‚ which they have adopted in view of several
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14 Executive Summary This report aims to analyze and attempt to reduce Logan airport’s delay problem in the year 2000. The airport was experiencing unacceptable numbers of delays due to three main problems: 1) Weather conditions‚ 2) Mix of aircrafts‚ and 3) Overscheduling. Under normal weather‚ the three-runway configuration is sufficient to handle incoming and outgoing planes. However‚ the delay problem at Logan is the most acute during severe weather‚ as only one runway is allowed to operate
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Nissan / Renault Negotiation If you are Renault‚ what would you present as the “Big Picture” (outlook and conditions proposal) for an alliance to the Nissan Board of Directors? Present it and negotiate it with Nissan. Your presentation shall include the points of: 1. Strategic objectives and scope of alliance 2. Analysis and proposal of potential operational synergies (brands‚ product range‚ geographic coverage‚ technology and expertise‚ production capacity‚ R&D‚ engineering‚ QC‚ manufacturing
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Individual Assignment: Renault – Nissan Logistics and Supply Chain Management Logistics and Supply Chain Management Individual Assignment Module Coordinator: Dr Nicolas Wake Prepared by: Aissam Ouaza April 2012 1 Individual Assignment: Renault – Nissan Logistics and Supply Chain Management Executive summary What if each client can get exactly the right model with the right color and all the options he or she wishes in a "reasonably short" delay? (“Renault Speeds Up Delivery” O.R
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Transformation at Renault Nissan Nissan Motor Company was on the edge of bankruptcy when French automaker Renault purchased a controlling interest and put Carlos Ghosn as the effective head of the Japanese automaker. Nissan’s known problems of high debt and plummeting market share‚ Ghosn identified that Nissan managers had no apparent sense of urgency for change. Ghosn’s challenge was to act quickly‚ minimize the inevitable resistance that arises when an outsider tries to change traditional Japanese
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Since the 1st car was invited‚ people have looked for more ways to make the cars more creative and more beautiful. The Model T only came in black but when it was built in assembly lines. Before that it was blue. Cars have evolved since and there is more technology inside of them with new stereos‚ monitors‚ and lights. It’s really up to the individual on how they want to customize their own car. With many styles they might have in mind with flames or maybe just one or multiple colors all together
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of Renault When we look at the supply chain of Renault it does not differ much from other car manufacturers. The making of a car starts with the design of the chassis‚ which is done by the designing department of Renault. When the design is approved‚ a concept car must be produced to check the feasibility of the car. When the concept car has proven feasible the real process in the supply chain begins. Renaults owns plants where the certain car is produced. In order to manufacture the car Renault
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