Communication is the process of information exchange between two and more than two individuals or organizations (Bowditch and Buono‚ 1997‚ cited by Anotony and Macvicar‚ 2011: 106). In general‚ communication process could be divided into two forms‚ verbal and non-verbal (Buchanan and Huczynski‚ 2010). Verbal communication includes oral and written‚ non-verbal communication includes body language and eye contact (ibid.). Because of the development of technologies‚ especially the progress of internet
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Question 1. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns? In 1980s‚ Intel faced a problem to distinguish itself from the competitors and tried to convince consumers to pay more for its high performance products. By creating the ingredient-branding campaign‚ Intel mended the matter and made history in 1991. To become distinctive‚ it chose a name for its latest microprocessor introduction that could be trademarked‚ Pentium. The
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Credit rating agencies take a wide range of factors – debt raising purpose‚ industry outlook‚ corporate profile and financial measures into account when performing corporate bond rating service. Debt is raised to repurchase shares rather than the normal case of capturing expansion opportunities to strengthen cash flow. This is not going to be regarded favorable to debt holders since the debt coverage ability in terms of cash or collateral is not strengthened. UST is characterized positively by commanding
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MARKETING STRATEGY Ryanair case What is your assessment of Ryanair launch strategy? From my point of view‚ the strategy implemented by Ryanair was perfect because it is focused on capturing those passengers who have the price as the main criterion in choosing the mean of transport. There is a wide difference between the fare of the air companies with the ferry or rail giving rise to another variables‚ as comfort or no time‚ do not influence by the time of the decision-making. However‚ Ryanair
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equipment. It has acquired some companies in the past as part of their expansion plans. Cooper acquires companies that are leading in their area of business‚ have a large market share and is the leading company in their area of operation. Currently‚ Cooper is focusing on building a hand tool business with a full product line that would use a common sales and distribution system and joint advertising. In this effort‚ Cooper has already acquired Lufkin Rule Company‚ Crescent Niagara Corporation and
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Table of Content: 1.0 Introduction P.1 2.0 Key Issues in the Case P.12 3.0 Secondary Issues in the Case 4.0 Links with Consumer Behaviour Theories 5.0 Answers to the Questions in the Case 6.0 Conclusions Bibliography P.2 P.3 P.45 P.6 P.7 Behavior Case Study iSnack 2.0 : It looked good on paper… Introduction In 2009‚ Kraft foods and Vegemite undertook
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Promoting ethical behaviour and organizational citizenship behaviors: The influence of corporate ethical values. Journal of Business Research‚ Vol. 59‚ pp. 849-857 Festinger‚ L. (1957). A theory of cognitive dissonance. Stanford‚ CA: Stanford University Press Goleman‚ D. (2001). An EI-based theory of performance. In C. Cherniss & D. Goleman (Eds.)‚ The emotionally intelligent workplace. How to select for‚ measure and improve emotional intelligence in individuals‚ groups and organizations‚ pp. 27-44. San
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Usually‚ project finance framework is used when the project has predictable cash flows‚ which can easily represent operating targets through explicit contract. When cash flows are certainty‚ the company can have higher level of leverage and it is easier to separate project assets from the parent company. Advantages and Disadvantages: 1) Advantages a. Maximize Leverage b. Off-Balance Sheet Treatment c. Agency Cost d. Multilateral Financial Institutions 2) Disadvantages
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1.1 Definition of Organisational Behaviour Organisational Behaviour as defined by Mullins (2013)is “the study and understanding of individual and group behaviour and patterns of structure in order to help improve organisational performance and effectiveness”. This is similar to Buchanan & Huczynski (2010) definition which states “that OB is concerned with how formal organisations‚ behaviour of people within organisations and salient features of their context and environment‚ evolve and take shape
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Heinz? American Greetings Case 1.The shares of American Greetings are currently trading at an EBITDA multiple that is at the bottom of its peer group. Do you think a 3.5-times multiple is appropriate for American Greetings? If not‚ what multiple of EBITDA do you think is justified? What is the implied share price that corresponds to that multiple? 2. Please model cash flows for American Greetings for fiscal years 2012 through 2015 based on the two sets of ratios in case Exhibit 8. Based on the discounted
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