has been designed to be taught in 75 minutes and is expected to require about two hours of outside preparation. CASE SYNOPSIS This case describes the situation faced by easyCar.com at the start of 2003. EasyCar is the low priced European car rental business founded by easyJet pioneer Stelios Haji-Ioannou. EasyCar had just reached breakeven in 2002 on sales of 27 million [pounds sterling]‚ and had as its goals to reach sales of [pounds sterling] 100 million and profits of 10 million [pounds sterling]
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offering a completely different value to consumers. The video rental market at that time‚ 1997‚ was dominated by brick and mortar stores that had very similar pricing models (i.e. rent for a specific price for a specified time) and rented mostly VHS tapes‚ the common technology at the time. Netflix decided to come to market with a spin on the industry norm. They decided to not be a brick and mortar store‚ but rather offer a mail-delivery video rental service that was completely online. They decided to not
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start an independent life. Although‚ this process can be a bit difficult for the first time renter in general. You could easily rent your ideal apartment by following these steps of searching suitable apartment‚ visiting those prospective rentals‚ and signing the rental agreement. The first step is finding a suitable apartment. You should consider your monthly income and decide the budget for your apartment. If you can’t find a place within your budget‚ it is a good an idea to get a roommate to share
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Competitor Analysis Know Your Options: TripAdvisor TripAdvisor is one of the largest travel sites with more than 40 million travelers reading and writing reviews each month. If you own or manage a hotel/accommodation‚ vacation rental‚ restaurant or attraction‚ you should claim or create a listing on TripAdvisor. Creating your business account will enable you to update your business details‚ showcase photos‚ promote specials and respond to guest reviews. TripAdvisor also offers a wide range of marketing
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embraced and incorporated into the way we do business." The company appealed to the diversity‚ differences‚ making the approach to all demographic group. Their mission‚ at some point changed adapting their mission to the new change of the movie rental market. The Blockbuster mission statement reads like this: "Our corporate mission is to provide our customers with the most convenient access to media entertainment‚ including movie and game entertainment delivered through multiple distribution
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ARTS AND ENTERTAINMENT: Art is that three-letter word which encompasses literally everything around us. The world we live in and everything in it that spells beauty‚ creativity and innovation‚ is a piece of art. The world itself is God’s creation‚ a piece of His art. We human beings‚ and everything ’living’ are God’s masterpieces‚ His works of art. And then there are miracles man created... his works of art. Forms of art are many...music‚ dance‚ drama‚ painting‚ pottery... and the list just goes
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partnerships that drive high rental volumes. Redbox also offers convenience. Redbox has established a large “brick and mortar” type kiosk and consumer base without the capital investment of actual retail stores. Consumers use a simple touch screen to select and rent their favorite movies for $1 a day. They can keep the movie as long as they want and return the movie at any Redbox location. - Redbox uses low cost provider strategy. Redbox entered the market with $1 DVD rental kiosks in many high traffic
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Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster battle for Market Leadership Strategic Issues Netflix has limited streaming via online downloading. They also have limited market segment. Blockbuster does not maintain enough inventories of new releases‚ and also needs to expand into online downloading. Analysis Industry’s Dominant Economic Features The movie rental industry’s market size is relatively large with $24.9 billion in 2007‚ which is up from $22 million
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One hotly contested and highly competitive industry is the movie rental business. You can rent videos from local video rental stores‚ you can order pay-per-view from the comfort of your own home‚ and you can rent videos from the Web at such sites as NetFlix. Using Porter’s Five Forces Model‚ evaluate the relative attractiveness of entering the movie rental business. Is buyer power low or high? Is supplier power low or high? Which substitute products and services are perceived as threats? Can
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Table of contents 1 Introduction The rental movie market is a high competitive and dynamic market‚ dominated for several years by Blockbuster‚ with its pioneer business model of delivering convenience to the costumers looking for home entertainment. The company was a model for the industry during the 80’s‚ 90’s‚ but with the new age of online movies‚ the consumer behavior changed drastically‚ and other companies‚ as Netflix and Redbox‚ providing online content and innovative services‚ started
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