Company Overview In developed countries‚ car rental companies such as Enterprise‚ Hertz‚ or Avis are everywhere‚ but which company is number one in this industry? Certainly‚ the answer is Enterprise. “Enterprise Rent-A-Car (Enterprise) is a privately held car rental company. It is engaged in vehicle leasing‚ fleet management services and sale of used cars. The company operates in the US and Canada. It is headquartered in St. Louis‚ Missouri and employs 65‚000 people. The company recorded revenues
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create ways to gain their business and loyalty. But one successful company‚ Enterprise Rent-A-Car‚ the number one car rental company in North America for seven consecutive years (J.D‚ Power and Assoc.‚ 2010)‚ does exactly the opposite. They strive to serve their promoters. Andy Taylor‚ Enterprise CEO in 2003 said‚ “By concentrating solely on those most enthusiastic about their rental experience‚ the company could focus on a key driver of profitable growth: customers who not only return to rent again
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in 1957 in a basement of a Missouri Cadillac dealership with only seven cars. Today‚ Enterprise has more than 800‚000 vehicles and nearly 7‚000 locations. Their main business activity is to provide rental vehicles to customers. This privately owned company‚ what is known to be America’s #1-car rental company‚ has dedicated themselves to creating the best customer service throughout their service line in addition to being successful in the industry (Kazanjian‚ 2007). As stated by Weinstein‚ “Enterprise
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agent had assured Kevin that his policy included coverage to pay for a rental car while he was having his car repaired. He told Kevin to have the car towed to a nearby auto repair shop and gave him the telephone number for the Enterprise Rent-A-Car office that served cars his area. The agent noted that his company recommended using Enterprise for replacement rentals and that Kevin’s policy would cover up to $20 per day of the rental fee. Once Kevin had checked his car in at the body shop and made
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an exceptional amount of autonomy in how the business is run on a daily basis. Chances for growth and innovation that may help to differentiate Enterprise in the marketplace (customer pick-up service‚ on-airport branches and commercial truck rentals) 2. Encourages management employees to think and act like entrepreneurs Create a working culture that supports the goal of outstanding customer service To ensure customer satisfaction 3. Mid-level managers are converting themselves from
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priced European car rental business founded by easyJet pioneer Stelios Haji-Ioannou. EasyCar had just reached breakeven in 2002 on sales of 27 million [pounds sterling]‚ and had as its goals to reach sales of 100 million [pounds sterling] and profits of 10 million [pounds sterling] by the end of fiscal year 2004 in order to position itself for an initial public offering. To do this would require opening new locations at a rate of two per week and expanding its fleet of rental cars from 7000 to 24
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Market Model Patterns of Change Quinton J. Fuller Dr. E.T. Faux Managerial Economics 550 February 27‚ 2013 Movie rental is one of the industries that have undergone complete evolution both in the United States and the other parts of the world. In the past‚ the movie rental industry was dominated by Blockbuster Video‚ an American chain of rental stores that offers movies‚ video games‚ and other forms media entertainment on a subscription basis. Blockbuster Video has its headquarters in
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environment categorized as follows: SWOT Summary |Strengths |Weaknesses | |High market share in the video rental industry |Company resources are finite/spreading resources too thin | |High capital used to purchase new companies/products |No clear sense of direction for the future | |Various business units |Over confidence in current market share | |Opportunities |Threats | |Video-rental business is thriving |Stuck in a market promising little or no growth in the future | |Product integration
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national car rental company? Basically‚ ERAC focuses on customers’ convenience. In order to support their convenience‚ ERAC has established a lot of its branches over the regions‚ which makes the company offer rental service within 15 minutes. In addition‚ it provides customers shuttle service to bring them at their homes‚ offices‚ or repair shops without fee. So‚ customers can easily use its service at homes or repair shops. The company segments customers more widely than other car rental companies
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Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership June 15‚ 2012 Contents Introduction 2 Netflix 3 Inside Netflix 3 Current issues at Netflix 5 Netflix strategies 5 SWOT Analysis 6 Netflix Strengths 6 Netflix Weaknesses 6 Opportunities for Netflix 7 Threats facing Netflix 7 Application of Techniques of Strategic Analysis 8 The Five-Force
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