has been designed to be taught in 75 minutes and is expected to require about two hours of outside preparation. CASE SYNOPSIS This case describes the situation faced by easyCar.com at the start of 2003. EasyCar is the low priced European car rental business founded by easyJet pioneer Stelios Haji-Ioannou. EasyCar had just reached breakeven in 2002 on sales of 27 million [pounds sterling]‚ and had as its goals to reach sales of [pounds sterling] 100 million and profits of 10 million [pounds sterling]
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offering a completely different value to consumers. The video rental market at that time‚ 1997‚ was dominated by brick and mortar stores that had very similar pricing models (i.e. rent for a specific price for a specified time) and rented mostly VHS tapes‚ the common technology at the time. Netflix decided to come to market with a spin on the industry norm. They decided to not be a brick and mortar store‚ but rather offer a mail-delivery video rental service that was completely online. They decided to not
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Understanding the importance of working in ways that are agreed with the employer 2.1 Describe why it is important to adhere to the agreed scope of the job role. It is important to adhere to the agreed scope of the job role as this sets out boundaries in your job role‚ enables you to know your role and responsibilities. Knowing your own level of competence and skills‚ knowing your job description. 2.2 Outline what is meant by agreed ways of working By following our company’s policies and procedures
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Competitor Analysis Know Your Options: TripAdvisor TripAdvisor is one of the largest travel sites with more than 40 million travelers reading and writing reviews each month. If you own or manage a hotel/accommodation‚ vacation rental‚ restaurant or attraction‚ you should claim or create a listing on TripAdvisor. Creating your business account will enable you to update your business details‚ showcase photos‚ promote specials and respond to guest reviews. TripAdvisor also offers a wide range of marketing
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embraced and incorporated into the way we do business." The company appealed to the diversity‚ differences‚ making the approach to all demographic group. Their mission‚ at some point changed adapting their mission to the new change of the movie rental market. The Blockbuster mission statement reads like this: "Our corporate mission is to provide our customers with the most convenient access to media entertainment‚ including movie and game entertainment delivered through multiple distribution
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One hotly contested and highly competitive industry is the movie rental business. You can rent videos from local video rental stores‚ you can order pay-per-view from the comfort of your own home‚ and you can rent videos from the Web at such sites as NetFlix. Using Porter’s Five Forces Model‚ evaluate the relative attractiveness of entering the movie rental business. Is buyer power low or high? Is supplier power low or high? Which substitute products and services are perceived as threats? Can
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Table of contents 1 Introduction The rental movie market is a high competitive and dynamic market‚ dominated for several years by Blockbuster‚ with its pioneer business model of delivering convenience to the costumers looking for home entertainment. The company was a model for the industry during the 80’s‚ 90’s‚ but with the new age of online movies‚ the consumer behavior changed drastically‚ and other companies‚ as Netflix and Redbox‚ providing online content and innovative services‚ started
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AGREEMENT AND CONTRACT 1. Introduction Dear students‚ welcome to the lecture series on Business Regulatory Frame Work. Today we are going to discuss the Indian Contract Act 1872. Before I start my discussion on the contract‚ I would like to make you aware that the Indian Contract Act 1872 came enforced on the 1st day of the September 1872. It is applicable to whole of the country except the State Jammu & Kashmir. The course related to the law is designed to impart the knowledge to the student
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called Cook Data Services that provided computer software to the oil and gas industry in Texas. In the early 80’s the oil and gas industry took a turn for the worse in Texas‚ and Cook decided to attempt a venture into the movie video rental business. The current video rental marketplace was primarily small privately owned business that had a small inventory of movies that was kept locked up and behind the counter. Cook’s idea was to offer a wide selection‚ allow the videos to be on the shelf‚ provide
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to make that occur. We will call our hypothetical company Ready Rental (RR). This company is international‚ and wants to motivate heavy users to become more loyal by offering incentives and perks. First‚ we will outline a basic plan to design this program‚ then offer some preliminary ideas that may help identify which important aspects of renting would help motivate a customer to be more loyal to RR. Statement of Problem - The rental car industry is extremely complex and competitive. More and more
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