Yahoo! Inc – 2009 Case Study Fernanda Cugola Southern States University BU-524 Strategic Management FALL 2010 Introduction Headquartered in Sunnyvale‚ California‚ Yahoo! provides services through via the internet and has offices in more than 25 countries‚ provinces‚ or territories. Yahoo! was founded by Jerry Yang and David Filo in 1994‚ when they created a website intended to keep track of their personal interests on the internet. Yahoo! grew tremendously during the
Premium Advertising Yahoo! Web search engine
Brief History Yahoo!‚ one of the most common top-ranked names on Fortune 500‚ started as merely a hobby of two students. David Filo and Jerry Yang‚ the original founders of Yahoo!‚ set up a website called “Jerry and David’s Guide to the World Wide Web”‚ which was later changed to the name “Yahoo!” as we know‚ in February 1994 as a way to keep track of their personal interests on Internet. The website essentially was a directory of other websites organized in a hierarchy‚ as opposed to a searchable
Premium World Wide Web Yahoo! Google
Yahoo! Inc. - 2009 Case Notes Prepared by: Dr. Mernoush Banton Case Authors: Hamid Kazeroony A. Case Abstract Yahoo! Inc. (www.yahoo.com) is a comprehensive strategic management case that includes the company’s Calendar year-end December 31‚ 2008 financial statements‚ competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for
Premium Revenue Financial ratio Internet
Yahoo INC Case Study Marissa Mayer‚ CEO‚ Challenges Saja Al-Adhami Stratford University-USA This paper was prepared for EMB504- Organizational Behavior. By Dr. Ale Yekpabo Abstract Yahoo! Inc. is a global US Internet Corporation‚ founded in California in 1994‚ which provides a range of products and content‚ including email‚ media and downloads. The company had maintained its value proposition from 2005-2009 as one of the market leaders in search‚ it
Premium Google Web search engine Yahoo!
INTRODUCTION Yahoo has grown up as a portal company. They learned early on that by being sticky‚ by having a web presence that forced users to stay on their site‚ they could find ways to profit from their page views. This has led Yahoo astray though. Not only has Yahoo given up overall profits in search of ever expending user acquisition‚ they have allowed their search product to fall behind. Google‚ Yahoo’s chief competitor‚ has mastered the art of monetization‚ namely through contextual
Premium Yahoo! World Wide Web Google
Yahoo! and Customer Privacy (A) In the summer of 2004‚ the People’s Republic of China asked Yahoo!’s Chinese subsidiary for the name and address associated with username "houyan1989@yahoo.com.cn." The government gave no explanation of why it needed this information or what it intended to do with it. Yahoo!’s privacy policy stated it would not divulge a customer’s personal information unless officially requested via a court order or some other legal means. This was new and unexplored territory‚ however
Premium People's Republic of China China Communist Party of China
[pic] A CASE ANALYSIS Submitted to: MS. WINNIE DIMAANO Strategic Management Submitted by: REENA ARANEZ HELEN ANASTACIO ANN ABEGAIL ROSALES (MMT – Batch 25) I. CASE OVERVIEW Terry Semel headed Yahoo! as CEO from 2001 until 2007. His goal was to build Yahoo! Site into a self-contained world of irresistible offerings that would grab and keep surfers glued to it for hours at a time. Semel made some progress in getting Yahoo grow again from Timothy Koogle’s chairmanship.
Premium Strategy Strategic management Strategic business unit
Case Study: Yahoo! Consumer Direct Haywood J. Lewis QNT/565 December 1‚ 2014 Eugene Nuccio The rise of online marketing has led to increased use of online advertising. However‚ given the nature of online technologies‚ advertisers are in need of better ways of evaluating their efforts in adverting. In the case of Yahoo‚ this is addressed through what is known as Consumer Direct. This report analyzes Consumer Direct‚ and how it can be used for the analysis of online data. One of the basic measurements
Premium Advertising Communication design Marketing
2006 National Institute of Sta nda rds a nd Technolog y Technolog y Administration • De pa rtment of Commerce Baldrige National Quality Prog ra m Arroyo Fresco Community Health Center Case Study 2006 National Institute of Standards and Technology Technology Administration • Department of Commerce Baldrige National Quality Program Arroyo Fresco Community Health Center Case Study The Arroyo Fresco Community Health Center Case Study was prepared for use in the 2006 Malcolm
Premium Health care Malcolm Baldrige National Quality Award Health insurance
Executive Summary Yahoo is one of the World Wide Web’s (WWW) leading search providers‚ and most prominent web portal. It was established in April of 1994 and was originally called “Jerry’s Guide to the WWW” (Hill & Jones‚ 2008). Today Yahoo employs around 11‚000 people and‚ in 2006‚ averaged 144 million views per day (Hill & Jones‚ 2008). The company has achieved its success by offering its users a variety of different services including: email‚ instant messenger‚ search‚ news‚ sports‚ stock quotes
Premium Yahoo! Bing Web search engine