growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest‚ academic researchers and telecommunication industries have explored a number of different brand-related topics in recent years‚ generating scores of papers‚ articles‚ research reports‚ and books. Brands serve several valuable functions. At their most basic level‚ brands serve as markers for the offerings of a firm. For customers‚ brands can simplify choice
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Brand Comparisons | Student Number:1208923 | Name: Tuo Chen | Academic Year 2012/13 DM5502 Branding Strategy Studies Assignment 2 Academic Year 2012/13 DM5502 Branding Strategy Studies Assignment 2 Part one: Bentley Motors & Rolls-Royce Motors Both Bentley and Rolls-Royce is the best hand-made luxury car‚ British manufacturer and they all have the Royal Blood. The reason why I choose these brands to compare is they divided to two companies from 2003. In 1998 to 2002‚ these two
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Body Image Rashanda Joe PSYC 231 Liberty University This assignment the writer had to pick a commercial or advertisement that appealed to adolescents. The commercial that was chosen was a Calvin Kline Jeans commercial. It can be found at the following link: http://www.youtube.com/watch?NR=1&v=kZz03icMzdE. The commercial is showing some models men and women dressed in Calvin Kline undergarments and jeans dancing and showing off how great they look in the Calvin Kline products. The
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Customer Loyalty in hospitality industry Today‚ the ultimate goal of almost every kind of business is to increase its income and sales. In other word‚ the business wants to not only attract new customers to the products and service but also to maintain and encourage the current customers to have repeat purchases. Brand awareness is a term used in this condition. It refers to how the firm can let customers know about the products and service and to have a clear picture of the firm when they
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Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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Volume 10‚ Number 6 Brand-Consumer Relationship And Corporate Social Responsibility: Myth Or Reality & Do Consumers Really Care? Elias G. Rizkallah‚ Ph.D.‚ La Sierra University‚ USA ABSTRACT Companies are claiming that they are being challenged to maintain profitability and behave in socially responsible ways. The question is how much “the social responsibility” is a real pressure. Do consumers really know what the companies‚ producing their favorite brands‚ are doing? Do consumers
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expended really quickly and is now a well-recognized and trusted brand all around the world. Virgin group companies even far apart from each other are like one big family that is constant in the delivery of its brand message and the values it stands for. Each company is empowered to run their individual affairs but they do help one another to seek solutions and advancement. Their cohesion across states and countries reinforce their image and inspire trust among consumers. Virgin believes in making
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Designing a Brand Hierarchy We all know the recession has drastically impacted consumer behaviors‚ but we may often overlook its direct impact on brands themselves. The recession has changed the way marketers manage their brand portfolios as they try to do more with less. As such‚ marketers are taking a closer look at how then can stretch existing brand equity across a greater number of products‚ often taking a parent brand/sub-brand approach. We generally see four different sub-brand approaches
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Describe Pizza Hut and KFC’s investment strategy in Latin America. Latin America was appealing to Yum brands because of its close proximity to the United States‚ language and cultural similarities‚ and the North America free Trade Agreement eliminated tariffs on goods traded between the United States. Performing a country analysis was an important part of the strategic decision making process. Yum Brands had to accurately assesses the risks of doing business in other countries and regions in order to
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BRAND FINANCE Executive summary NATION BRANDS ® THE ANNUAL REPORT ON NATION BRANDS | DECEMBER 2014 Referendum Relief‚ Sporting Spectacles & Costly Conflict 2 | BRAND FINANCE® NATION BRANDS | DECEMBER 2014 Introduction Foreword David Haigh‚ CEO Brand Finance plc ‘ The states of the 21st century are participants in a global marketplace‚ with intense competition for tourists‚ students‚ the best workers and investment. The results of this year’s Brand Finance Nation Brands report show the advantages
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