IMC PLAN by Daniela Stolk Table of Contents 1.0 2.0 Executive Summary Promotion Opportunity Analysis 2.1 2.2 2.3 2.4 3.0 Communications Market Analysis Competitive Analysis Opportunity Analysis Target Market Analysis 7 10 12 14 15 17 20 21 22 24 25 26 29 30 31 32 33 36 37 39 40 41 42 43 44 Corporate Strategies 3.1 3.2 3.3 3.4 3.5 Corporate Image Strategy Brand Development Strategy Brand Positioning Strategy Public Relations Strategy Evaluation 4.0 Integrated Marketing Communication
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diagram below gives a list of IMC tools that a company uses to promote its brand. Further analysis will be done on the below mentioned framework. Advertising Coca-Cola uses the concept of aggressive advertising to promote its products. It acts as a very important tool to cater to mass-markets. Coca cola mainly does national advertising. They introduce different themes and concepts to sell their product and advertises mainly in electronic media and out of home advertising. These advertisements build
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INTEGRATED MARKETING COMMUNICATION (IMC) Integrated Marketing Communication (IMC) also referred to as “The New Marketing Communications Paradigm”‚ which is an emerging concept in the business world today. It ’s important to recognize that most companies do not utilize these tools effectively. They certainly don ’t use all the tools in an integrated fashion to maximize synergy. This is of course what IMC is all about‚ using the best possible mixture of the tools in an integrated fashion where
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IMC Plan Outline 1. Executive Summary 2. Problem Statement 3. Situation Analysis a. SWOT i. Strengths of the organization ii. Weaknesses of the organization iii. Opportunities in the environment (e.g.‚ demographics‚ political‚ legal‚ technological‚ social‚ cultural
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experiences Marketing messages build a brand Advertising can reach large audiences‚ create brand awareness‚ help differnetiate a brand from its competitors‚ build an image of a brand Coupons‚ small gifts‚ and other incentives are part of sales promotions One of the fastest growing media use in marketing communication is Product Placement One of the goals of IMC is to overcome departmental differences with an organization companies benefit from IMC though brand differentitation‚ increased brand
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Global Stats. (n.d.). Mobile OS market share | North America. Mobile OS market share | North America. Retrieved November 13‚ 2013‚ from http://stats.areppim.com/stats/stats_mobiosxtime_nam.htm Statista Steinberg‚ B. (2012‚ October 21). Ad Age Media. Advertising Age Media RSS. Retrieved November 21‚ 2013‚ from http://adage.com/article/media/tv-ad-prices-idol-match-football/237874/ Stevenson‚ A
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The following document consists of the IMC plan for Synergade- the new sports drink on the market‚ designed to use a natural approach to give its target market the energy boost when needed the most. The purpose of an IMC plan is to serve as a blueprint of the complete marketing communications for a brand. It evaluates the background of the brand and presents a set of guidelines and an action program for the advertising and promotions campaign. An IMC plan is a part of the marketing plan that
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drinking coffee not only in United States but worldwide. Starbucks has evolved into a great success due to their implementation of Integrated Marketing Communications. One of the primary motivations why Starbucks and many more companies move towards IMC is the reduction in costs through this approach. The rise in some media costs‚ most notably television through 1990s‚ the proliferation of media opportunities and the splintering of audiences has led to a review of the communications strategies used
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‚ Joyce‚ J.S‚ Jimison‚ H.B.‚ Karm‚ L.M.‚ Mims‚ A.D.‚ & Roth‚ M.A. (2006). Web-based weight management programs in an integrated health care setting: A randomized‚ controlled trial. Obesity 14(2)‚ 266-272. Title The title of the article to critique is Web-based Weight Management Programs in an Integrated Health Care Setting: A Randomized‚ Controlled Trial. The title is concise and given in few words. The dependent variable is "Weight Management." The title does not give an independent variable
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501 Creative Advertising 2 Assessment 3 Levi’s 501 Jeans Contents Creative Brief Campaign Rationale 1 2-4 Production Costs 5 Production Schedule 6 Magazine advertisement concept 7 Outdoor advertisment concept 8 Newspaper advertisement 9 Levi’s Creative Brief Client Product Key Observations Advertising Objectives Advertising spiral position Consumer insight Promise Support Target audience definition Current brand equity Desired brand equity 1 Levi Strauss and Co 501 Mens range
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