Executive Summery This report attempts to study the consumers’ behavior for a particular cola brand‚ MOJO. It is brand of Akij Food and Beverage Ltd.‚ a sister concern of prominent group of companies of Bangladesh‚ Akij Group. In the year 2007 MOJO was the market challenger in Bangladeshi cola market with a sales of about 52 crores BDT. The brand was launched in 14th April‚ 2005 targeting the youth of Bangladesh who like the Bangladeshi trends. All those years MOJO is doing satisfactory
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Consumer Behavior Report ‘Canon’ Jeanette Thong Su-Xian FT DipCom LM/MM 4 Mahum Jafer 4th June 2012 Situational Analysis Canon ’s strategies have been very effective in balancing growth of market share with profitability‚ with the firm controlling a significant share of focused niche markets in the imaging industry. Canon ’s strategic challenges involved identifying the markets in which it intended to compete and developing competitive advantages
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1c: ANOVA Table for Regression Analysis 5 Annexure 2a: Questionnaire for Exploratory Research 5 Annexure 2b: Final Questionnaire 5 Executive Summary The project focused on finding out the Online Buying Behaviour of consumers between the age group of 18-30 years. The stated objective of the study was further broken down to secondary objectives which aimed at finding information regarding the popular product categories‚ frequency of purchases‚ average spending‚ factors
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A SUMMER TRAINING REPORT IN HDFC Standard Life Insurance Company Ltd ON customer-buying behavior with a focus on market segmentation Submitted in partial fulfillment of requirement of MASTER of Business Administration (MBA) University Of Madras‚ Chennai SUBMITTED BY: M.VIJAYA RAGHAVAN ENROLLMENT NO: 33230791 Session: 2007 – 2009 CONTENTS Pages ACKNOWLEDGEMENT
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POTENTIALS AND STRATEGIES FOR DURABLES” Abstract The Indian rural market with its vast size and demand base offers great opportunities to Companies. Two-thirds of Indian consumers live in rural areas and almost half of the national income is generated here. The rural revolution is driven by rising in purchasing power‚ changing consumption patterns and increased information awareness. The Indian rural market has a huge demand base for durable products and offers great opportunities
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which the product is initially promoted. Public awareness is very important to the success of a product. If people don’t know about the product they won’t go out and buy it. There are two different strategies you can use to introduce your product to consumers. You can use either a penetration strategy or a skimming strategy. If a penetration strategy is used then prices are set very high initially and then lowered over time. This is a good strategy to use if there are few competitors for your product
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Paper Of Research Methodology On Consumer Perception About Durable Goods Submitted to: Mr. Prateesh Srivastav Submitted by:Nitin Sharma RS 1903B-30 Reg No- 10904136 MGT-516 [1] Contents:1. Acknowledgement 2. Objective 3. Overview 4. Industry Analysis 5. Literature review 6. Findings 7. Conclusion [2] Acknowledgement I am thankful to Mr. Prateesh Srivastav for providing me the task of preparing the Term Paper of Consumer Perception About Durable Goods . We at Lovely believe in taking
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Subject: Durable Goods Topic: National Income Accounts Key Words: Durable Goods‚ Postponability‚ and Economic Recovery News Story: Orders for durable goods‚ which include items that range from washing machines to civilian aircraft‚ fell 7.4 percent in August. This decline followed a July gain of 9.3 percent. A large part of the August decrease came in the category of civilian aircraft‚ which fell by 42.8 percent. If civilian aircraft were taken out of the calculation‚ a fall of 0.5 percent in
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CUSTOMERS’ SATISFACTION IN AFTER SALES SERVICE –CONSUMER DURABLE GOODS -A CASE STUDY OF AIR CONDITIONERS This study is about finding the factors affecting customer satisfaction‚ extent and level of prevalent after sales service in regard to consumer durable goods. For purpose of in depth study of the relevant issues one of such item “Air Conditioner” has been chosen keeping in view the latest craze‚ flooding of advertisement alluring the existing and potential customers. The study described
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© Lonely Planet Publications INDEX See also separate indexes for: Drinking & Nighlife Eating Entertainment & the Arts Shopping Sights Sleeping Sports & Activites Top Picks p290 p290 p291 p292 p292 p293 p294 p294 activities 196-200‚ see also individual activities‚ Sports & Activities subindex AIDS 260 air travel 250-1 airlines 250-1 airports 251 to/from the airport 252 Amarindra Hall 55 Amphawa 226‚ 236-8 accommodation 238 attractions 236-8 food 238 Amphawa Floating Market 236 amulet market 129-30
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