KFC Marketing Activity Report 1. Target market: KFC targets upper and middle classes. Typical customers are adults ages 25-54 who are in occupations ranging from white collar office jobs to blue collar construction jobs. The biggest part of their customer base makes between $50‚000 and $60‚000 dollars a year and are married with children. 2. Positioning: For a product to occupy a clear‚ distinctive and desirable place relative to “Competing products in the minds of target consumer.” In KFC feedback
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ANALYSIS OF unilever Pakistan LIMITED June 17th‚ 2010 Submitted To: Mr. Muhammad Usman Submitted By: Uzma Jamil 014 Sidra Shirazi 025 Shanawer Baig 035 Deeba Sabahat 040 (MBA 2009-2011) Foreword 4 ABSTRACT 5 Acknowledgements 6 Unilever’s Mission statement 7 Unilever’s Vision Statement 8 UNILEVER ’S CORE VALUES…………………………………………………………………………………………………9 History 10 Current status 11 Liquidity Ratios for 2005‚ 2006‚ 2007‚ 2008 & 2009 15 Activity Ratios
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Project proposal synopsis Title of the Project: Evaluating the dynamics of CSR in NLC (Neyveli Lignite Corporation Ltd) Project Guide : Mrs. A. Bharathy‚ M.B.A.‚ M.Phil.‚ Ph.D Assistant Professor‚ Department of Management‚ Pudhucherry University Community College‚ Lawspet‚ Pudhucherry – 8. Submitted by: B. Anandapadmanaban Enrol. No. 081274467 IGNOU MBA (HR) Contents |Chapter |Topic
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express my gratitude towards my parents & my friends for their kind co-operation and encouragement which help me in completion of this project. Declaration I am Varma Ankita hereby declare that this project report entitled “COOPERATIVE SOCIAL RESPONSIBILITY BY INDIAN TOBACCO COMPANY ”‚ submitted by me‚ under the guidance of PROF.SHRUTI NAIK‚ of Vidya Vikas Universal college is my own and has not been submitted to any other University or Institute or published
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awareness? 1. Corporate Social Responsibility Corporate Social Responsibility (CSR) by a company is seen through the public as a way of providing to the society through goodwill and donations. In actual fact‚ CSR means much more than that. (Hopkins 2007) defines CSR as “treating the stakeholder of the firm ethically or in a responsible manner”. To expand on what Hopkins mention‚ (Wan-Jan 2006) describes CSR as a combination of a business and ethical strategy. By not expecting anything in return
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548900@student.inholland.nl v Introduction The business manual is constructed to be beneficial to the point of view of a new employee within Unilever. It focuses on broadening the knowledge of the new employee to better understand the various aspects of the business. The business manual introduces and explains the internal management of Unilever such as; its strategy‚ operations‚ organizational structure‚ management‚ value chain‚ communications‚ and financial situation.
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Social Responsibility Audit of McDonalds Company Social Responsibility Analysis for McDonalds CSR McDonalds operates in fast food industry. Given the competitive pressures in fast food market‚ McDonalds holds highest market share in terms of sales. McDonalds exists across the globe and has expanded in emerging economies before the main competitors expanded such as Burger Kind. Concerns for healthy food consumption and obesity are increasing therefore McDonald’s values its policies regarding stakeholders
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TOYOTA RECALL: An issue that put its aim of “moving forward’’ to a standstill CSR‚ Corporate Social Responsibility‚ is currently a fashion in the business world. Many corporations and/or organizations set up divisions of CSR and have been publishing reports of their CSR activities in the past decade. To explain and understand this concept further let me tell you about the most talked about organization in the past few years‚ Toyota Motors which has been facing certain criticism in its business
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social responsibility (CSR)‚ and its impact on societal well being‚ apart from the overall governance of the supply chain processes of every organisation. Ratings are being developed to measure performances of most firms with regard to their CSR efforts besides their financial performance. This rating would then be used to measure each firm ’s progress in the business world. Many studies have been conducted linking CSR to consumer loyalty. It is found that the higher the CSR rating the stronger
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themselves engaging in Corporate Social Responsibility activities (Kotler and Lee 2005)‚ from now on abbreviated CSR. The desire of doing well and doing good in the society in which the company is operating have been of increasing interest world wide during the last decade. As a result‚ corporate reporting on social responsibility initiatives can more often be found in companies´ marketing strategies (Kotler and Lee‚ 2005). Even though CSR activities are increasing among today´s organizations there
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