1.1 BACKGROUND & RATIONALE OF THE STUDY: Nestlé Bangladesh Limited is a leading food company with lots of global strategic brands operating in Bangladesh. NIDO is one of the strategic brands of Nestlé Bangladesh Limited. In Bangladesh‚ NIDO is one of the largest profit-making categories of Nestlé Bangladesh Ltd. To reach to more consumers and to better satisfy the needs‚ NIDO is trying to implement some of the exceptional promotional programs such as ‘Ashun NIDO Pushti Jagate’ and ‘NIDO Growth
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Description of Industry Market Overview With a lacklustre economic growth of 1.3% in 2012‚ Singapore advance with a 3.7% growth in GDP in the second quarter of 2013 as compared to 0.2% in the preceding quarter. Singapore’s food & beverage (F&B) services industry contributed approximately SGD 9.7 bn or 3.2% to the country’s total GDP of SGD 305.2 bn In 2011‚ the F&B services industry comprised about 6‚500 establishments‚ up 4.5% from a year ago. Total operating receipts
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Government and non-government organizations like Bangla Academy‚ Nazrul Institute‚ Bangladesh Shilpakala Academy‚ Fine arts Institute‚ Chhayanat etc. play significant role to flourish Bangladeshi art and culture providing encouragement in music‚ drama‚ dance‚ recitation‚ art etc. Many other cultural organizations are also popularizing Bangladeshi art and culture. Another important aspect of the culture of Bangladesh is clothing. Bangladeshi woman usually wear Saris‚ made of the world famous and
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The Government of Bangladesh through the Ministry of Energy and Mineral Resources (MEMR) bears overall responsibility for the power sub-sector in Bangladesh. Consumption of commercial energy per head in Bangladesh is one of the lowest in Asia‚ if not the world. A lack of commercially priced sources of electricity has been a major factor in deterring foreign investment hindering GDP growth. Per-capita generation of electricity was 110 kWh in 1997/98‚
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INTRODUCTION TO MARKETING Several definitions have been proposed for the term marketing. Each tends to emphasize different issues. Memorizing a definition is unlikely to be useful‚ ultimately‚ it makes more sense to thinking of ways to benefit from creating customer value in the most effective way‚ subject to ethical and constraints that one may have. The 2007 definition offered by American Marketing Association is listed below in several points. * A main objective of marketing is to create
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Introduction Biman Bangladesh Airlines created in February 1972 using vintage aircraft‚ Biman enjoyed an internal monopoly in Bangladesh aviation industry until 1996. In the decades following its founding ‚ the airline expended both its fleet and its horizon (at its peak Biman operated flights to 29 international destinations as far away as New York. John F. Kennedy International Airport ( New York City) in the west and Tokyo. Narita in east‚ but suffered heavily owing to mass corruption and frequent
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development is the increase in the standard of living of a nation ’s population with sustained growth from a simple‚ low-income economy to a modern‚ high-income economy. (http://www.google.com/url?q=http://en.wikipedia.org/wiki/Economic_development) Bangladesh is an economically developing country. We cannot develop our country because of some major economic barriers. Economic development of a country effected by many facts including political‚ economical‚ geographical‚ infrastructural‚ international
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‘Local NGOs in Bangladesh’ Course title: Operations and Management of NGOs Course code: MGMT- 461 Assigned by‚ Nasima Niaz Lecturer Department of business administration Accomplished by‚ Monzurul Islam Chowdhury Id.: 04012911 B.B.A Batch: 40(F) Date of submission: 05/12/2012 Department of business administration Stamford University Bangladesh December 5th‚ 2012 To Nasina Niaz Lecturer Stamford University Bangladesh Sub: submission
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Ethics in pharmaceutical marketing xxxxx EMBA 1.1/Academic Skills Subject Outline December 23rd‚ 2012 Prof. xxxxx Ethics and pharmaceutical marketing The pharmaceutical industry has been facing challenges with respect to ethical marketing and promotional practices. The conflict of commercial interests with adherence to ethical practices has been a subject of much deliberation. While such debates tend to have a high degree of subjective and emotive content‚ it is also a concern
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Business (MKT-510) Term Paper on Corporate Social Responsibility in Bangladesh Submitted to: Dr. Anisur Rahman Submitted By: Raiyan Rahman 23rd batch ID-41323017 Date of Submission: April 05‚ 2013 March 05‚ 2013 Dr. Anisur Rahman Department of Marketing Faculty of Business Studies University of Dhaka. Dear Madam‚ Subject: Submission of Term Paper on “Corporate Social Responsibility in Bangladesh”. With reference to the above‚ I would like to inform you that I have
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