behind underperformance and suitable recommendations for strategic change. As case study Nokia Corporation has been chosen‚ which has lost its market leadership in the mobile phone industry in the past five years‚ although it had market leadership for decades. In carrying out analysis of Nokia‚ this paper has critically scrutinized the mobile phone industry‚ the external environment and the internal dynamics of Nokia Corporation. Initially Mobile phone Industry analysis is carried out to determine that
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背景提要 圖1：諾基亞2008-2012年股價 Nokia was the world’s largest vendor of mobile phones from 1998 to 2012. However‚ over the past five years it has suffered a declining market share as a result of the growing use of smartphones from other vendors‚ principally the Apple iPhone and devices running on Google ’s Android operating system . As a result‚ its share price has fallen from a high of US$40 in late 2007 to under US$2 in mid-2012. 圖2：諾基亞智慧型手機2007-2012年市佔率（每一點的數字待補） 要看圖說故事！例如：這段時間市佔率降了多少數字、多少百分比
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Introduction to Nokia Corporation Ltd II. Swat Analysis of Nokia Telecommunication Ltd Strengths Weakness Opportunism Threats INTRODUCTION Nokia Corporation is one of the world’s largest telecommunications equipment manufacturers. It has since established a leading brand presence in many local markets‚ and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry. Nokia also
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strategic alliance “A strategic alliance is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. This form of cooperation lies between Mergers & Acquisition and organic growth.” Partners may provide the strategic alliance with resources such as products‚ distribution channels‚ manufacturing capability‚ project funding‚ capital equipment‚ knowledge‚ expertise‚ or intellectual property. The alliance is a cooperation or collaboration which
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Miniproject on nokia Submitted to Prof.N.radha (mam) Ssb College Submittedby A.HEMAVATHI(13HX1E0001) V.BINDU(13HX1E0045) Nokia company profile:- Nokia From Wikipedia‚ the free encyclopaedia This article is about the telecommunications corporation. For other uses‚ see Nokia (disambiguation) Type Julkinen osakeyhtiö (Public company) Traded as OMX: NOK1V NYSE: NOK Industry Telecommunications equipment Internet Computer software Founded Tampere‚ Grand Duchy
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1 NOKIA Marketing Problem According the analysis‚ Apple iPhone ‚Samsung Galaxy ‚and HTC are the most popular phone which will choose by the consumer nowadays. Nokia ‚ the world’s largest vendor of mobile phones from 1998 to 2012 has suffered a declining market share as a result of the growing use of smart phones from other vendors such as Apple iPhone and Andriod Phone. In fact‚ Nokia’s share price has fallen from a high of US$40 in late 2007 to under US$2 in mid-2012.The all information are represented
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very human approach to technology” Nokia.com said. Nokia starts its introduction to the global market by that statement as vision to get people always connected. Nokia is the world’s largest and leading manufacturer of mobile telephones and network equipments‚ which owns an approximately 36% of the global market share. The competition and the fighting for the top spot in cell phones supplier are the goals where of the value proposition is set. Nokia believed that its business processes‚ strategies
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MNC Concept MNC means Multi National Corporation. MNC company is the company where the company produces the goods in anywhere of the world and sells the goods in anywhere of the world is called MNC. MNC is a company which has it headquarters in its home country. it can have its business in more than countries. but most of the assets controlled by the individuals of the home country. MNCs is the company which run the business in other country but have head office in its own countries. In other
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Question #1 Marketing strategy for Nokia without handset business The former phone manufacturer giant Nokia completed its acquisition on 25 April‚ selling its whole mobile business to Microsoft‚ symbolized the end of the old mobile era (McKalin‚ 2014). Getting rid of the bleeding-money handset business‚ Nokia acquired more revenue steam from Microsoft. Such changes as losing significant assets along with part of the brand value of which‚ should be considered by Nokia to make marketing strategy for achieving
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Mission & VIsion of Nokia Mission Statement: 1-To guide and focus decision making 2-To create a balance between the competing interest of various stakeholders 3-To motivate and inspire organizational members However‚ it is important to point out that mission statements do not always deliver the promised benefits. In reality‚ mission statements are often unreadable and uninspiring‚ and articulate values that are unrealistic or are not aligned with day-to-day organizational behaviour.
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