The current issue and full text archive of this journal is available at www.emeraldinsight.com/0265-1335.htm IMR 24‚4 Multiple roles for branding in international marketing 384 Faculty of Business and Informatics‚ School of Commerce and Marketing‚ Central Queensland University‚ Rockhampton‚ Australia‚ and Ho Yin Wong Bill Merrilees Department of Marketing‚ Griffith Business School‚ Griffith University‚ Gold Coast‚ Australia Abstract Purpose – The purpose of this study is to
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Teva Pharmaceutical Industries‚ Ltd 1) External Environment: The Pharmaceutical Industry is dependent on political and legal conditions of general environment. In pharmaceutical industry we have two kind of medications which are generic or innovative. Innovative pharmaceutical industry success depends on the patent protection in the industry. For example‚ in United States innovative industry can have 10 to 12 years of patent protection life from the time that product is for sale in the
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OLD SPICE Old Spice is well-known brand of male grooming products; it is produced and sold by Procter & Gamble (P&G)‚ who purchased the brand from the Shulton Company in 1990 for three hundred million dollars. Since its origins in 1937‚ Old Spice targeted men from age 18 to 34 with their infamous sailor ads. P & G refocused the target market in 1994 after realizing that their target market of age group 25 to 43 was not meeting their expectation. P & G change direction
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European Journal of Economics‚ Finance and Administrative Sciences ISSN 1450-2275 Issue 24 (2010) © EuroJournals‚ Inc. 2010 http://www.eurojournals.com The Empirical Relationship between Trading Volumes & Stock Return Volatility in Indian Stock Market Naliniprava Tripathy Associate Professor (Finance)‚ Indian Institute of Management Shillong Meghalaya‚ India‚ PIN 793 014 E-mail: nalini_prava@yahoo.co.in/ nt@iimshillong.in Tel: +91-364-2308037‚ Fax: +91-364-2230041 Abstract This study investigates
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Outline of final paper Ricardo Marquez Ashford BUS:670 Legal Environment Dr. Gary Gentry May 20‚ 2013 Outline of final paper My final paper will focus in the Peruvian generic medicine market. The Peruvian market is dominated by the leading laboratories who set the prices and control the brands. Peruvian customers are used to follow doctors prescriptions strictly and believe that the use of generics is dangerous. This situation allows the laboratories to capture the market and set the prices
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improving the strength‚ favorability‚ and uniqueness of the specific brand. It can be divided into two segments‚ repositioning the brand and changing brand elements. These segments enable some products that are in the maturity phase to be reintroduced again at an earlier stage of PLC when they have been modified (Donaldson‚ 1985) by sorting out the positive and negative associations. Repositioning enables companies to seek a change in customer’s perceptions of them in relation to compete other brands or
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SEGMENTATION‚ TARGETING AND POSITIONING One of the most important issues that high-tech firms wrestle with is the choice of an initial target market with their promising new technologies. The rationale behind segmenting markets and selecting a target is to identify groups of customers who share similar needs and buyer behaviour characteristics and who are responsive to the firm’s offering. Leading authors like Kotler present the organization as a value creation and delivery sequence. In its first
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Perceptual Maps in Marketing Simulation. The phase will be the situation‚ a recommend solution and the reason why it was chosen‚ and the results. The relationship between differentiation and positioning will be discussed and whether or not if the repositioning of the product is what I expected it to be. The effect of the product life cycle on marketing is stated in the paper. Situation Cruiser Thorr is a company that manufactures different types of motorcycles and they are looking for someone to
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| Les Miz shoes | Les Miz Shoes A Case Analysis Facts * A family enterprise established in 1984 by Don Bienvenido Ducot * Engaged in manufacturing and marketing of high-fashion ladies footwear. * In 1990‚ Mrs. Eulah Beulah de Espadaña took over when Mr. Ducot died. * Mrs. Espadana wasn’t much interested in managing the business * Mr. Ducot’s vision was to become the leading Filipino exporter of high quality footwear to Europe. * Have an exclusive merchandising
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CIPLA | | | CIPLA PHARMACUETICALS INTRODUCTION In the year 1935‚ the Chemical‚ Industrial and Pharmaceutical Company came into existence named Cipla. The company was founded by Khwaja Abdul Hamied which was registered as public limited company with a capital of Rs. 6 Lakhs. Every year this industry produces drugs worth Rs. 18000 Crores with a profit of 9%. There are 20000 production units in the home countryand the products are exported all over the world at a cheaper price than other
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