Strategies * Company offered more than 13 brands and more than 200 SKUs(stock keeping unit) for its brands. * Strengthened its positioned by expanding factories. * Innovative varieties of biscuits. * Differentiated its products by repositioning every brands. * Diversified into new categories and entered into dairy products and snacks food market. * Introduced low priced varieties like Tiger Glucose and Tiger cashew. * Launched health conscious and premium segment products
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Principles and Practice of Marketing Class N°1 - 30/09/2013 Chapter 1: Fundamentals of Modern Marketing 1 The Marketing Concept a) Traditional Marketing Peter Drucker: “The basic function of marketing is to attract and retain customers at a profit”. Central role in business: creation and retention of customers. Purpose of Marketing is not to chase any custom er at any price. Keeping them by providing satisfaction / attracting them by creating added value. This basic notion lacks
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1.11 CORPORATE REPUTATION Corporate reputation are the values and behaviors that the company has to its environment‚ the image that the company establishes in the minds of his public. Then according Fambrun Charles says‚ "a good corporate reputation is an asset that generates value for the company and is also a card up his sleeve; it becomes a vital weapon in situations of crisis and helps retain human capital. "(Fombrun‚ 1996‚ p. 194) Mínguez on the other hand explains how reputation is a trial
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pre-1994 ’Old Labour’. However it could be argued that the re-branding and modernisation of the Labour Party most likely began in the mid 1980s. The need to gain and regain votes according to Shaw was the initial challenge. From this point on the repositioning of Labour began and in May 1997‚ after eighteen years in opposition‚ the Labour Party‚ led by Tony Blair‚ returned to government and remained in power until May 2010. Thus this landslide victory heralded some noteworthy changes in the management
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One primary concern for the aging population is the risk of developing pressure ulcers (PU). PU are any localized sore‚ wound or injury to the skin and/or underlying tissue usually located over a bony prominence. Tayyib et al. suggests that maneuverability is a natural defense to lessen or shorten continuous pressure on the skin (2015). Extended external pressure is the most frequently considered stress factor in the development of PU. The prevention and management of PU in both hospitals and community
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hire new employees; thus helping the global economy. Apple Inc. understands‚ as new venture grows‚ there can be a need for more and more administration. (Hisrich‚ Peters‚ 2010‚ p.p. 127) iii. Culture - Team building and team sustaining with repositioning is and can be a gruesome task‚ however ‘Time heals all wounds unless you pick at them.’ (Shawn Alexander www.bellaonl ine.com/articles/art11602.asp) Managers worldwide can look at Apple Inc and learn that with any type of conflict; where it is
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(introduced to the consumer and/or business markets within the last year) and classify them as either: a new-to-the-world product‚ a new product line‚ an addition to the existing product line‚ an improvement and/or revision of existing product(s)‚ or a repositioning of an existing item. For each product selected‚ identify what challenges you think the developing company faced in marketing this product. What rate of diffusion and consumer adoption do you foresee for these new products? Product innovation
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distinctive” vs. “practical/affordable‚” Porsche will probability be seen as the classiest and sportiest of the cars in consumers’ minds‚ providing the brand with a strong competitive advantage. Assess opportunities for new brands‚ as well as for repositioning existing brands. Identifying market opportunities Empty spaces near an ideal point (meaning an attractive market segment) on the perceptual map represent potential market opportunities. See how ideal points are moving In addition‚ perceptual
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Harvest the product–reduce costs and continue to offer it‚ possibly to a loyal niche segment. * Discontinue the product‚ liquidating remaining inventory or selling it to another firm that is willing to continue the product. By imaginatively repositioning their products‚ companies can change how customers mentally categorize them. They can rescue products struggling in the maturity phase of their life cycles and get them back to the growth phase. And in some cases‚ they might be able take their
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Submission of Project Synopsis For Team Team Member : Ranadeep Mookherjee Roll No : 1221000881 Address of correspondence : 103/3‚ Raipur Road‚ Kolkata 700047 Contact : +91-9836359933 (Mobile) ranadeep0408@gmail.com (e-Mail) Chapters 1. Introduction 2. Table of Contents 3. Executive Summary 4. Profile of the Company 5. Nature and brief outline of the product/s dealt by the company 6. Description of the Issue 7. Market Assessment Questionnaire
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