around a single product category‚ which had been under the threat of emerging technologies. The company had retrenched to a narrow focus on profit through cost-cutting and short-term sales promotions instead of business innovations for strategic repositioning. The company’s engineering orientation and respect for “rising-through-the-ranks” made it difficult for innovative endeavors and talents from a different background (particularly females) to bring about strategic changes. The organizational
Premium Organization Innovation Project management
Consumer Behavior MBA Sem. – III IMP Questions Unit I 1. Describe the interrelationship between consumer behavior and marketing concept. (what is marketing and societal marketing concept‚ embracing the marketing concept and segmentation‚ targeting and positioning) 2. Describe the interrelationship between marketing research‚ market segmentation and targeting and the development of the marketing mix for a manufacture of mobile phone. (embracing the marketing concept‚ utilizing the concepts
Premium Marketing
CHAPTER 2 INTRODUCTION TO THE TOPIC PERFORMANCE APPRAISAL A performance appraisal‚ employee appraisal‚ performance review‚ or (career) development discussion is a method by which the job performance of an employee is evaluated (generally in terms of quality‚ quantity‚ cost‚ and time) typically by the corresponding manager or supervisor. A performance appraisal is a part of guiding and managing career development. It is the process of obtaining‚ analyzing‚ and recording information about
Premium Human resource management Employment Management
this is the exception instead of the rule. In most case‚ a doctor can show the person suffering from BPPV a series of maneuvers that are done to guide the crystals back to where they are supposed to be using gravity. This series of "Canalith Repositioning Maneuvers" have a very high rate of success. If the vertigo has a cause other than BPPV‚ then other treatments are necessary. Some of the other causes of vertigo include migraines‚ Meniere’s syndrome‚ and vascular events such as strokes. Meniere’s
Premium
struggles with the task of determining optimum fleet size and composition. The problem basically consists of finding the optimum set of routes that represent the lowest possible total cost and/or total travel time. The plant is dealing with the repositioning of trucks to serve its supply demand and determining a number of transportation units that optimally balance supply requirements against the cost of maintaining the transportation units. In order to increase truck utilization and achieve better
Premium Time Logistics
Healthcare Industry in India- Telemedicine The Healthcare sector in India‚ is at an inflection point and is poised for rapid growth in the medium term. Indian healthcare expenditure is still among the lowest globally and there are significant challenges both in terms of accessibility of health care services and quality of patient care. In terms of revenue and employment‚ healthcare is one of the largest service sector industries. During 1990‚ Indian healthcare grew at the rate of 16%. The total
Premium Medicine Health care
The Indian Marketing Environment At the end of this module the learning outcomes are:- 1) What are the various components of the marketing environment? 2) How the Indian marketing environment is changing as times change? 3) How are the new economic policies impacting the marketing environment? 4) What are the marketing challenges in the new environment. We have said Marketing is the delivery of a total offer to the consumer in such a manner that. a) The offer
Premium Marketing Economics Consumer protection
Globalization in India: Effects and Consequences Subhankar Chatterjee What is Globalization? The term globalization means International Integration. Opening up of world trade‚ development of advanced means of communication‚ internationalisation of financial markets‚ growing importance of MNC’s‚ population migrations and more generally increased mobility of persons‚ goods‚ capital‚ data and ideas. It is a process through which the diverse world is unified into a single society. Wave of
Premium International trade Economics Globalization
Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong brand. It is becoming a popular business practice to strive for a positive association between different brands that can develop synergy. A well executed co-branding strategy can lead to win-win situation for both co-brand partners and can help in realizing unexplored markets or untapped opportunities. Concisely‚ it is instrumental to handle almost every marketing
Premium Brand Value added
Saffola Cooking Oil – The Repositioning Journey Background: Harsh Mariwala joined the family business in 1971 was first called ‘Bombay Oil Industries Ltd.’. in 1983 BOIL formed three divisions. In April 1990 BOIL was restructured. One of the division was made into separate company named Marico Industrial Limited (Marico). The major operating division of marico were nature care and health care. In the 1960s‚ Saffola one of Marico’s product launched as edible oil category. Safolla consumer was typically
Premium Fatty acid Unsaturated fat Nutrition