Religare Enterprises Limited (REL) is the holding company for one of India’s leading diversified financial services groups. REL offers different types of financial services through its underlying subsidiaries and operating entities‚ including loans to SMEs‚ Capital Markets‚ and Wealth Management‚ Life and Health insurance and Asset Management. REL is listed on the Bombay Stock Exchange (BSE) and National Stock Exchange The group has a presence across around 1‚700 locations in India and also
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Market Segmentation‚ Targeting and Positioning Market Segmentation Concept : Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different
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SEGMENTATION – TARGETING – POSITIONING Fragmentation of mass markets segments Consumers: variety of needs & preferences Marketers: offer variety of choices via multitude of marketing offerings Marketing segmentation: Needs Action Linking market needs to an org’s marketing program Market needs Segmentation/Targeting MM A market segment: Group of consumers with homogenous profile & common needs will similarly respond to a marketing program Segmentation – targeting – positioning 1
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cent to one per cent to Amul’s overall turnover (Rs 6‚711 crores in 2008-09‚ Rs 5‚255 crores in 2007-08). With a low relative market share in a high growth Chocolate Industry‚ Amul Chocolates needs to pull up its socks and look at innovating and repositioning to respond to the competitors’ dominance. Amul Chocolates could not change with the changing market scenario. From being the Market leaders in the 1970s when they were launched‚ they are now languishing at the bottom of the pyramid with a mere
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Have you ever wondered the extent to how historical events impact film production? History informed the ways in which black women’s sexual identity is presented in films after and during the slavery era. Slavery and emancipation are all historical moments that influenced the way films are developed. Black women’s sexualities are not accurately represented and there are no explicit connection between their body and sexuality if portrayed Anat Pick claims that queer cinema did not portray “gender-neutral
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Evidence-based nursing care is essential in today healthcare system to provide safe quality and cost-effective care for patients and the community. In the early days‚ the nursing practice was based on trial and error‚ tradition‚ personal experiences‚ and educated guess. “Evidence base practice is a process involving the examination and application of research finding or other reliable evidence that has been integrated with scientific theories” (Schmidt & Brown‚ 2015‚ p. 3). Evidence- based practice
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Introduction Marks and Spencer is one of the most prominent companies in UK in which they are well known for their greatness and quality. With years of experience in this field‚ they have had their share of struggles in both their internal and external environments. Since the 1980’s‚ it has been loyal to its strict traditions involving its processes and trading traditions which has been a benefit for them for a long time. At present Marks and Spencer stands out as one of the most recognizable names
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odor and other problems caused by germs. Two variants provide the most important benefits to men’s skin: Deodorizing - protection from sweat and stickiness‚ and Hydrating - helping to moisturize skin. Quality Repositioning Campaign: Lifebuoy has been successful in repositioning itself as a quality antibacterial soap having better fragrance. Many companies have tried this when they see market trend shifting but most fail to do so. Lifebuoy though has been successful. Design Lifebuoy soap’s
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Term Paper on ‘Signature Whisky’ Abstract The term paper on ‘Signature Whisky’ presents information regarding the brand Signature Whisky ‚ its history‚ development‚ success story and how it repositioned itself in the market to gain the brand equity. The brand is associated with some of the premium lifestyle events of the country like McDowell Signature Indian Derby‚ racing event in the country‚ IPL Signature Fashion Tour and various other events in the country. All this has resulted into a great
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analyze and understand Snowy inside sales trend; • Research‚ measure and understand the market regarding: o age segmenting of the consumers‚ o aiming for the most important quarter‚ o gender segmenting of the consumers chosen quarter‚ o repositioning Snowy with introducing a new department exactly designer for the new segment‚ o differentiating Snowy’s new department from the competition; • Prototype concept construction based on the above: o design innovative new products exactly suited
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