------------------------------------------------- Fundamental Analysis Fundamental analysis is a technique that attempts to determine a security’s value by focusing on underlying factors that affect a company ’s actual business and its future prospects. On a broader scope‚ you can perform fundamental analysis on industries or the economy as a whole. The term simply refers to the analysis of the economic well-being of a financial entity as opposed to only its price movements. Fundamental analysis
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WHAT IS RE-POSITIONING? A company or product is new and people already formed judgments about it. In other word‚ the company or product already has an image either good or bad or in between. Many companies are not aware of their exact image but it is important if that image can be identified. If a company does not know where it is now‚ then that product or company unlikely to get to where it wants to go. RE-POSITIONING BRANDS As markets and customer needs evolve; brands can lose customers to
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It’s a brand of instant noodles made by Nestle India Ltd. It was found by the nestle family based in Switzerland in the 19th century. Maggi noodles is a brand of instant noodles made by Nestle. The brand is popular in Australia‚ India‚ Malaysia‚ New Zealand‚ Nepal‚ South Africa‚ and Singapore. MAGGI 2-MINUTE Noodles is one of the largest snack food brands in the country and defines the Instant Noodles category in the country. MAGGI 2-MINUTE Noodles has been renovated to provide 20% of the RDA* of
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Industry overview Pharmaceutical sector is an important industry of any modern day economic power. Pharmaceutical industry in India has a very humble past. After independence‚ development of pharmaceutical industry was one of the top agenda of government along with steel and manufacturing industry. The market was protected against competition for a long period of time by giving incentives to small firms‚ license-raj etc. Today the Indian pharmaceutical industry is the front-runner science-based
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SUN Pharma Company was established as a partnership firm by Dilip Sanghvi & his family to manufacture pharmaceutical formulations at Vapi‚ Gujarat. The Company specializes in selected therapeutic segment to psychiatry‚ cardiology‚ neurology‚ gastroenterology‚ orthopedics‚ ophthalmology nephrology and diabetology. It also makes Active Pharmaceutical Ingredients such as warfarin‚ carbamazepine‚ etodolac ‚ clorazepate‚ anticancers‚ steroids‚ peptides‚ sex hormones‚ and controlled substances. It is
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Eli Lilly in India: Rethinking the Joint Venture Strategy Case Analysis Question No. 1 First‚ at the time Eli Lilly and Ranbaxy joint forces‚ Indian regulations limited foreign ownership to a maximum 51 percent. Therefore‚ a joint venture with a local leading company was an excellent option for Eli Lilly to begin penetrating the Indian Market. Secondly‚ India was a sensitive market with a lot of incoming competition‚ lack of intellectual property and low per capita gross domestic product. For that
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Interview Process At Ranbaxy R.P. Report Compiled By: Aditi Apoorva Nayan Swati Shivani Under the Guidance of Prof. N.N.Akhouri Ranbaxy Laboratories Limited: Ranbaxy is one of India ’s largest pharmaceutical companies. Incorporated in 1961‚ Ranbaxy exports its products to 125 countries with ground operations in 46 and manufacturing facilities in seven countries. The company went public in 1973‚ and Japanese company Daiichi Sankyo gained majority control in 2008. Milestones
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take. Ranbaxy Laboratories wants to be bought out‚ but Eli Lilly is worried of the financial implications of such move. There were two pharmaceutical companies that were looking for ways to expand globally to position themselves in a competitive advantage from their competitors. One was located in the United States‚ which was Eli Lilly and Company and the other one was located in India‚ which was Ranbaxy Laboratories. Research and development was crucial to Lilly’s long-term success. Ranbaxy Laboratories
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iPhone a success‚ Apple has to take into consideration on the repositioning of the iPhone. Apple wants to reposition the appeal of the iPhone in order for the iPhone to attract new market segments. Apple is reconsidering the place/distribution of the iPhone‚ tax ramification for on-line purchases‚ evaluate consumers level of involvement for the iPhone‚ post decision making process‚ and finally how to measure the success of the repositioning of the iPhone. Positioning Positioning the iPhone was a
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2. RETAILER. 3. DISTRIBUTER. 4. INTERNET. 5. DISCUSSION WITH THE SALES PERSON. METHOD – Followed the Questionnaire Method. ■ SAMPLE SIZE – 1. CONSUMER SAMPLE SIZE – 16 2. RETAILER SAMPLE SIZE – 12 ■ INDUSTRY Volini is a pain relieving brand from Ranbaxy. This brand was one of the most prescribed pain killer gel in its earlier avatar as a prescription product. In 2007‚ Volini became an OTC brand. The pain relieving balm market is worth around Rs 700 crore and is dominated by powerful brands like Moov
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