[pic] 行銷管理與顧客分析 2012/1/31 Pfizer’s Lipitor new strategy for patent expired NTU EMBA 100B Paul‚ Wai-Hou Chan 陳惠濠 Table of Contents I. Introduction II. About Lipitor (Atorvastatin) III. Pfizer’s strategy IV. Patients seem to benefit from Pfizer’s new strategy V. Potentially profitable for retailers VI. Pfizer after Lipitor VII. Is Pfizer’s Lipitor strategy working? VIII. Wholesaler Profits: Brand vs. Generic drug IX. Pfizer is hoping to sell Lipitor to
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Research Proposal # 1 Name of The Research Proposal: Brand Positioning & Repositioning Brand Positioning In marketing‚ Positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product‚ brand‚ or organization. Generally‚ the Brand positioning process involves: 1. Defining the market in which the product or brand will compete (who the relevant buyers are) 2. Identifying the attributes
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A lovely cover page! Very creative and professional! In the future‚ please also include the date of the report submission and your course section#. MKT 2284 Marketing Research Courtney Groenewoud‚ Eric Williamson‚ Natalie Neville‚ Ashleigh Milne and Gen Blackburn The Fab Five MKT 2284 Marketing Research Major Research Assignment: Deliverable #1 The Research Proposal Table of Contents Formal Letter…………………………………………………………………..……………………………. Page 2 Background ………………………………………………………………
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The Impact of Dividend Policy on Shareholders’ Wealth of Selected Major Pharmaceutical Units in India CHAPTER IV ANALYSIS OF DIVIDEND PAY OUT TREND 4.1 Introduction Dividend policy has been a concern of significance in financial literature since inception of Joint Stock Companies. Dividends are commonly defined as the distribution of earnings (past or present) in real assets among the shareholders of the firm in proportion to their ownership.xxxix Dividend policy connotes to the payout policy
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“LAW AS AN INSTRUMENT OF INDUSTRY’S INTERFACE WITH PROSPERITY-MERGER AND TAKE OVER CODES IN INDIA” A Thesis Presented to Prof. N.K. Dhondy Advocate Supreme Court & Faculty Member at Prin.LN. Wellingkar Institute of Management Development & Research Mumbai On 12th December 2010 as assignment for the Business Law for the PGPMS Program By Mr. Parag. N. Jani PGPMS 2010 -2012 Roll No.21. CONTENTS CERTIFICATE 3 ACKNOWLEDGEMENT 4 PROLOGUE
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are to be believed‚ Ranbaxy committed systemic fraud in its worldwide regulatory filings. The US case dates back to the year 2004. This is the initial year when the Corporate Governance Code‚ which was issued by Sebi in the year 2000‚ was made mandatory. Therefore‚ it is quite likely that many independent directors had no clear idea about their responsibilities and accountability. But that cannot be said about independent directors on the RanbaxyBoard. In the year 2004‚ Ranbaxy Board had Tejendra
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Case of Ranbaxy Laboratories According to the case study‚ while other companies were driven by large R & D budget‚ Ranbaxy Laboratories attained success by developing capabilities in manufacturing and marketing‚ fanning out into seven developing market‚ and growth in strength in product engineering. The company aimed at being a low cost manufacturer to compete with global players in market abroad. It does so by employing to the concept of total activity cost to optimize cost. Ranbaxy in global
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depends on their ability to rejuvenate itself and make themselves relevant to new target audiences. So‚ how exactly do you take a brand that most people associate with their grandparents and reinvent it for a new‚ younger audience? When considering repositioning a brand‚ brand managers must ensure that the new positioning meets three criteria: 1) it must be relevant to the customer’s frame of reference; 2) the brand must have the customer’s permission for the new positioning; and 3) ultimately the brand
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REPOSITIONING POLYTECHNIC EDUCATION IN NIGERIA BY EZE‚ MARCELLUS MARK OKONKWO Chief Instructor Office Technology and Management (OTM) Akanu Ibiam Federal Polytechhic‚ Unwana‚ P M B 1007‚ Afikpo‚ Ebonyi State‚ Nigeria Email: mmoeze@yahoo.com markmarcel.eze6@gmail.com 08069398338‚ 08059844544‚ 08085026477 Abstract Education is the bedrock of any development in any economy; whereas technical/technology education is the solid base for any technological development. The problem identified
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Lacoste: History and Brand Identity Created in 1930 by Rene Lacoste‚ a tennis player‚ the first knit wear short sleeved shirt has appeared in 1933. During the 18 first years of existence‚ the brand won’t extend his product line so much. For instance‚ the polo shirt will be distributed in a unique colour‚ the white. In 1951‚ Lacoste decided to launch three new colours: sky-blue‚ navy and red. This revolution underlines the first steps of the brand out of tennis courts‚ and premises of its diversification’s
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