depends on their ability to rejuvenate itself and make themselves relevant to new target audiences. So‚ how exactly do you take a brand that most people associate with their grandparents and reinvent it for a new‚ younger audience? When considering repositioning a brand‚ brand managers must ensure that the new positioning meets three criteria: 1) it must be relevant to the customer’s frame of reference; 2) the brand must have the customer’s permission for the new positioning; and 3) ultimately the brand
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relaunch of the soap in 2002‚ 2004 & again in 2006 have been turning points in its history. In 2004‚ Lifebuoy’s product offering was revamped with contemporary packaging and an upmarket look. While that went down well with existing users‚ new users were still elusive; they continued to perceive the product as a ‘cheap soap for poor people’. That perception had to be changed without alienating the Lifebuoy loyalists. The objective for HUL was to launch a campaign that helped the soap shed its old-fashioned
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enitration Soaps The product categories can be classified into three segments; premium (Lux‚ Dove)‚ popular (Nirma‚ Cinthol)‚ and economy (Nirma Bath‚ Lifebuoy). The price differential between the premium and economy segments is about 2X. The popular and economy segments account for about 4/5ths of the entire market for soaps. • Penetration of toilet soaps is high at 88.6%. However per capita consumption levels remain low India’s per capita consumption of soap at 460 gms per annum is lower
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THE INTRODUCTION TO SOAP MANUFACTURE BY W. H. SIMMONS‚ B.Sc. (Lond.)‚ F.C.S. AND H. A. APPLETON It has been said that the use of soap is a gauge of the civilisation of a nation‚ but though this may perhaps be in a great measure correct at the present day‚ the use of soap has not always been co-existent with civilisation‚ for according to Pliny (Nat. Hist.‚ xxviii.‚ 12‚ 51) soap was first introduced into Rome from Germany‚ having been discovered by the Gauls‚ who used the product obtained
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Herbal soap is a kind of soap mixed with natural ingredients‚ juice or extract and vitamins from medicinal plants‚ fruits and vegetables. If you’re looking for all-natural herbal soap‚ try making these homemade herbal soaps using akapulko‚ guava‚ papaya‚ calamansi‚ cucumber‚ radish‚ and other medicinal plants. You already have most of the ingredients in your kitchen or garden. Herbal soaps contain many of the nutrients and essential oils our skin and body needs to nourish and help strengthen the
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will be distributed in a unique colour‚ the white. In 1951‚ Lacoste decided to launch three new colours: sky-blue‚ navy and red. This revolution underlines the first steps of the brand out of tennis courts‚ and premises of its diversification’s strategy. And although the polo shirt and its little crocodile remained the ambassador product‚ Lacoste was surfing on several universes‚ including club‚ sportswear and sport. Today‚ the brand comprises eight product families: clothes (65% of turnover)‚
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Chapter II REVIEW OF RELATED LITERATURE AND STUDIES The Bilimbi tree is attractive‚ long-lived‚ it reaches 16 to 33 ft (5-10 meters) in height. The leaves‚ very similar to those of the Otaheite gooseberry and mainly clustered at the branch tips‚ are alternate‚ 12 to 4 inches (30-60 cm) long‚ with 11 to 37 alternate or sub opposite leaflets‚ ovate or oblong‚ with rounded base and pointed tip. Small‚ fragrant‚ 5-petalled flowers‚ yellowish-green or purplish marked with dark purple. The bilimbi
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SM 420 Therapeutic Modalities Fall 2012 EXTRA CREDIT PROJECT This extra credit project is to replace your lowest exam score for the semester…. Not your final exam score. You are to compose a paper on a therapeutic modality. Ideally it should be one we have covered in class. Be sure to check with me about your specific topic ****If you wish to research an additional modality‚ please talk with me first. The paper is voluntary and there will be no points deducted from any exam. However is your
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CC: S: PMH/PSH: Medications: O: Vitals: OralT - BP -HR -RR - spo2 %RA General Appearance: Animated‚ well groomed‚ responds quickly to questions Skin‚ hair‚ nails: Skin color flushed‚ warm and moist. Hair with average texture. Nails without clubbing or cyanosis. No suspicious nevi. No rash‚ petechiae‚ or ecchymoses. HEENT: Sclera white‚ conjunctiva pink. Tympanic membranes with good cone of light‚ no redness or bulging. Nasal mucosa pink‚ septum midline; no sinus tenderness
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Batis Aramin Lucban Quezon About: The development of Batis Aramin rooted from the childhood dream of Mr. Filomeno D. Valde. The property has been sold to the family when he was still young. It has become a favorite picnic place for his friends. It is a blessed land because old folks say that the place used to be the hiding place of the Holy Sepulcre (Mahal na Senyor) during the World War II. Fascinated
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