SWOT Analysis of the detergent powder Surf Excel (a famous product and famous brand of Hindustan Unilever Limited.) Assignment Submitted By‚ Assignment Submitted To‚ 1 Assignment Submitted By _______________ Index S.No Page No 1 About the product 3 2 About the company 6 3 SWOT Analysis 6 3.1 Strengths 10 3.2 Weakness 14 3.3 Opportunities 16 3.4 Threats 18 4 2 Particulars Conclusion 20 Assignment Submitted By _______________ About the product Surf Excel‚ launched
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Project 17: Soaps and Detergents Lauren Navarro Chemistry 1021 Laboratory Section 448 Instructor: Qiuying Zhang October 5th‚ 2017 “My signature indicates that this document represents my own work. Outside of shared data‚ the information‚ thoughts and ideas are my own except as indicated in the references.” Discussion and Scientific Explanations Throughout this lab our main goal was to produce and test soaps and detergents that would be good for the future and environmental
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Controlling is one of the managerial functions like planning‚ organizing‚ staffing and directing. It is an important function because it helps to check the errors and to take the corrective action so that deviation from standards are minimized and stated goals of the organization are achieved in a desired manner. According to modern concepts‚ control is a foreseeing action whereas earlier concept of control was used only when errors were detected. Control in management means setting standards‚ measuring
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is owned by Unilever. Dove came up with the different strategy and that is the Real Beauty concept. They emphasized that beauty of a women is not the outer beauty but the actual beauty is her inner self. There ads included normal ordinary women who were not only slim trimmed and toned but they were fat‚ simple and aged too. Dove differentiated its beauty bar by emphasizing that it contains moisturizing cream and milk and unlike other soaps namely like Lux it does not leave the skin dry but its
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description of the Des chocolate soap physically‚ and substantially. The proponents also gave emphasis on the benefits the consumer could gain upon using the product which is the smoothness of the skin. This is also where they can see the demand and supply analysis as well as the price study of the product. Product Description The product is chocolate soap. It shall be named Dés as a play to the word ‘Desire’. It shall take the form of a solid bar soap. It is a soap intended for bath that contains
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Repositioning the product – change Caferoma’s image is not a good solution for the Caferoma’s problems. Actually‚ our brand already is a well-known brand of coffee and can not loose it. I would just mention about our packaging that is old fashion and needs to be updated. - Pricing – to reduce the price is necessary to change some work process and‚ it take a large amount of time for it. Anyway‚ it is very difficult to reduce the price between 20% to 30%. - Advertising – to reach new consumers‚ it
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Research Methodology Project Report A study on the influence of price as the most important attribute in the consumer behavior related to the purchase of soap . Table of contents: |Contents |Page no. | |Abstract |6 | |A. Introduction
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I. Executive Summary Chris Wright‚ associate advertising manager of Packaged Soaps and Detergents (PS&D) division at Procter and Gamble (P&G) needs to evaluate how to increase the volume of its light duty liquid (LDLs). 3 alternatives for volume growth are considered for analysis based on the market segment (price/ performance/ mildness): (1) introduction of a new brand‚ (2) product improvement of an existing brand and/or (3) increased marketing expenditures on existing brands. Ultimately he must
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I decided to write my paper about Rin-Tin-Tin because I have a German Shepard of my own back home named Chucky. Rin-Tin-Tin was a German Shepard who was an international star in motion pictures. During the World War I‚ U.S. Army Air Service Corporal Lee Duncan saved a pack of six dogs. He gave them away to his fellow soldiers expect for two‚ who he named after a pair of good luck doll charms‚ Rin-Tin-Tin and Nénette‚ that French children often gave to the American soldiers. After the end of the
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by the company to market LUX. Though LUX is produced in Bangladesh‚ Unilever Bangladesh maintains the same standard all around the globe. The product is available in six different fragrances under three different sizes. Since the demand for beauty soap market is to a great extent oligopolistic‚ variations in price lead to price war which can eventually break down the companys market share. Thus Unilever cannot provide a better price than its competitors. But the price is affordable by most of the
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