Advertising & Promotion Spring 2009 Procter & Gamble (B) Light Duty Liquid Detergents May 16‚ 2009 Amanda Barraza Ted Chiang Olga Shipilo Clare Tan 1.What factors and policies guide promotion planning for the LDL’s? i)Budget Allocation: The LDL managers of Ivory Liquid‚ Dawn‚ and Joy spend about half of their marketing budget in advertising and with a lower share on promotion. This is different from the strategy of Colgate & Lever‚ who spends a higher percentage on promotion. The marketing
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Research on repositioning of the Hong Kong Ocean Park Corporation – Revised Graduation Proposal ofto 50346885 Research on repositioning of the Hong Kong Ocean Park Corporation Revised Graduation Proposal School of Creative Media‚ City University of Hong Kong Student Name: Student No.: Principal Advisor: Second Advisor: Date: To‚ On Fun 50346885 Mr. Philip Lee Miss Jacqueline Liu 31 October‚ 2003. 1 Research on repositioning of the Hong Kong Ocean Park Corporation – Revised Graduation
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delivered through germ protection. The ruby red colour soap‚ with its distinct odour‚ has carried the Lifebuoy message of health across the length and breadth of the country‚ making it the largest selling soap brand‚ not only in India‚ but anywhere in the world. The name ‘Lifebuoy’ is supposed to convey the promise of a healthy family‚ and not just an individual.” As the son of an army officer‚ I could not think of life without Lifebuoy soap‚ the only one available in cantonment area shops. Among
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1.0 Introduction Standard Soap Corp. (SSC) is a $ 30-35 million company producing 5‚000 different varieties of bar soap. SSC has four broad production processes– transformation of raw materials‚ drying of bulk soap‚ production of soap batches and packaging. However‚ there are underlying complexities involving up to 5000 different paths during these production processes. This poses a potential challenge for the management to efficiently handle the underlying information base. In addition
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Renee Alyanna de Leon IV- St. Arnold Janssen The island province of Bohol reinvigorates its tourism promotion with a campaign that is said to “go deep into the roots emotionally.” Its local government recently launched a tourism campaign with the slogan “Bohol: Heart the Islands‚ Truly Philippines.” The slogan points out that the island is at the center of the Philippines‚ being in the Central Visayas Region and Visayas being at the center of the country. It is also usually projected as a truly
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Boston Consulting Group Matrix of Procter & Gamble’s Tide Detergent The Boston Consulting Group (BCG) Matrix allows Procter & Gamble (P&G) to comprehend how consumers perceive Tide Detergent based on market growth and market share. P&G can utilize this information to determine if they should increase or reduce investments for their strategic business unit (SBU)‚ Tide. This paper will discuss the relationship of Positioning‚ Market Share‚ and Marketing Research in the BCG matrix suggesting
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Background of the Study The reason why we choose Lychee fruit is because it has a delicate‚ whitish pulp with a floral Smell and a fragrant‚ sweet flavor perfect to use as soap‚ and we all know that lychee is rich in Vitamins so it is healthy for our skin. The lychee fruit has a vitamin E and magnesium that Nourishes your skin and can help reduce the growth of acne; it has also zinc perfect for skin Problems and is an excellent source of vitamin C which is use for skin lightening. Lychee
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because for some reason‚ the audience did not perceive the show as realistic. Some individuals included shows that were not necessarily reality based in their definition of reality programming because they perceived the shows as unrealistic like soap operas. Therefore‚ when studying reality television it is important to examine the subcategories within this genre.
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Declining sales of Ravi Soap Factory – A Case Study Introduction: One fine morning on Jan 2012 Mr. S.Singh Managing Director of Ravi Soap Factory was sitting in his office and he was worried at the declining sales volume and decreasing profits. He called upon the sales executive Mr. Manutosh Roy and Production Supervisor Mr. Satish Khurana and he said “Ours is the oldest and a well known soap manufacturing unit in this region and we have got a very good distribution network‚ we have the capability
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cooking oil into the mixture. 5. Continue stirring until a consistency of a condensed milk is achieved and add 1/2 glass of juice or extract. 6. Pour the soap mixture into desired plastic molders. Set aside and let it cool to harden. 7. After 4-5 hours‚ remove the soap from the molder. 8. Allow 30 days of ageing before packing. Label the soaps. Indications: * Kamias – fruit extract
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