"Repositioning strategies of rin detergent soap" Essays and Research Papers

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    Detergent Powder

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    Introduction Detergent is a material intended to assist cleaning. The term is sometimes used to differentiate between soap and other surfactants used for cleaning. The term detergent by itself is sometimes used to refer specifically to clothing detergent‚ as opposed to hand soap or other types of cleaning agents. Bangladesh has a detergent market of about 8.8 billion taka of which Unilever occupies a share of 48% making it the market leader. The major competitor brands in the detergent market for RIN are

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    Detergent

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    DCITATION: http://www.epa.gov/dfe/pubs/laundry/techfact/keychar.htm Surfactants  * Positive Environmental Characteristic: Biodegrade readily to compounds with low toxicity. Example: Straight carbon chain compounds like linear alcohol ethoxylates or betaine esters. * Key Characteristics of Concern: Toxicity to aquatic organisms‚ like fish (vertebrates)‚ daphnids (invertebrates) and algae; persistence in the environment; toxicity of biodegradation byproducts. * Example: Alkylphenol ethoxylates--biodegrade

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    Project on Detergent

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    which helped us to understand the topics deeply which were untouched before. Any suggestions to improve are always welcomed. To Whom It May Concern: I‚ Dr. S.K. Laroiya‚ hereby authorize the following students‚ to conduct a comparative study on detergents. They are authorized to act on my behalf in all manners relating to conducting of this study. Any and all acts carried out by them on my behalf shall have the same affect as acts of mine. Name of Students: 1. 2. 3. 4. 5. 6. Siddharth Saraswat Saurabh

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    Rin vs Tide

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    RIN v/s TIDE FACULTY:PROF.UDAY SHANKAR MODULE: AD SALES AND MANAGEMENT DATE: 6TH SEPTEMBER‚2010 SHRUTI TYAGI ROLL NO:51442 The tussle between the big two P&G and HUL has been causing ripples in the industry since the launch of its Rin versus Tide comparative advertisement. HUL has been under pressure since quite some time due to the launch of similar products backed by aggressive advertisement by its competitors.  The latest conflict appears to have started when P&G introduced

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    Laundry Detergent

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    Running head: LAUNDRY DETERGENT Laundry Detergent October 9‚ 2011 Jessica L. Kelley Principals of Marketing Bennett Hirsch American Continental University                       Abstract From my research and what I have learned‚ there are three marketing environment forces that will impact laundry detergent.  The paper describes each and analyzes why and how it will impact laundry detergent.  It also goes over the strategies to overcome the threats.                    

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    SANTOOR Santoor is the third largest soap brand in India. The brand‚ belonging to Wipro Consumer Care‚ has done well for itself by beating the international biggies and carving a niche for itself since it was launched in 1986. In the past 25 years‚ the run for the brand was not always so good‚ but a consistent and strategic communication has played a pivotal role in its success. Santoor is a Rs1‚000 crore brand and has been growing at a CAGR of 23 per cent for the last five years.  The communication

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    Operating Instructions & Installation Instructions Washing Machine (Domestic use) Model No. NA - 148VB3 NA - 147VB3 NA - 128VB3 NA - 127VB3 Thank you for purchasing this appliance. - For optimum performance and safety‚ please read these instructions carefully. - Before connecting‚ operating or adjusting this appliance‚ please read the instructions completely. Please keep this manual for future reference. Read Before Using SAFETY PRECAUTIONS Washing Instructions Optional Functions Maintenance

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    An Overview of Detergent

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    chance to work regarding Detergent. A detergent is an agent used for cleaning. Detergents are synthetic surfactants‚ which is produced from petrochemicals rather than fatty acids and oils. They are very effective in hard‚ soft as well as salt water. Detergents are the salts of long chain of hydrocarbons such as alkyl sulphates. A detergent has several advantages over soaps in which we can see in the following topics.    Detergents are commonly said to be synthetic detergents because it is produced

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    Hotel Repositioning

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    {draw:frame} University of Derby/Buxton Hospitality Management MA Hotel Renovation A Tool For Repositioning In the Hotel Industry Submission Date: 7th May 2009 Business Analysis and Decision Making Student: Nana Yaa Addo Module Leader: Norman Dindsdale Introduction The hospitality industry has grown phenomenally since 2001 and has been driven by both leisure and business demand (kloppers 2005). The needs of the consumer have now become dynamic rather than static. Consumers

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    Laundry detergents are found in every household and used for removing stains and oils from clothes so they could be reused. The production of this invention first started in the United States in the 1930s but started becoming very popular only after the Second World War because the military required a chemical to remove the dirt and oil off their military outfits (Clean Living). Laundry detergents have a combination of chemicals which combat different barriers to clean the fabric. They have different

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