CASE STUDY RAVI SOAP FACTORY COMPANY OVERVIEW PROBLEM DEFINITION: DECLINING SALES VOLUME The company is currently experiencing declining sales volume due to a stiff competition in the market. Customers are switching brands based on television commercials. Since the arrival of cable television in the terai region in 1997 ‚the companies like HLL ‚ Nirma ‚P&G‚Tomco started advertising their products heavily. The products include both detergent powder and detergent cake. HLL was focusing
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encouraged companies to reduce the size of packaging. This enabled it transport more goods in few trips thus reducing emissions from trucks and saving on fuel costs as well. Wal-Mart also insisted on their manufactures to produce concentrated laundry detergents‚ which enabled it to save on packaging costs and shelf space (Jimena‚ 2009). 2. Through CSR a company can contribute positively to the society‚ hence building trust and creating a good image for their company. For example‚ BP has an advertisement
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Maggie Growth Strategies - Presentation Transcript 1. Maggi takes the health route Submitted to:- Ms. Mamta Rampal Program Manager‚ ISMC. TAT-6 2. Nestle around the Globe * Nestle is a Swiss company founded in 1866 by Henri Nestle. * Nestle market its products in 130 countries across the world. * Nestle sells over a billion product every day. * Nestle put the nutrition as the core of their business‚ Nestle main focus is on health and wellness. The main consideration
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Introduction of safe cooking practices reduced the sales and repurchase of the product to minimum. 1967’s saw Boot’s attempts to broaden its market by stating Burnol’s antiseptic effects over cuts and wounds didn’t work. Efforts like repositioning as ‘Antiseptic burnol’ and changing colour from staining turmeric yellow to light yellow. Knoll acquired boots. Reckitt and Piramal bought the band from knoll. Relaunched as burnol 3 in 1 antiseptic cream. Light colour and fragnance
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STABILITY STRATEGY Stability strategy implies continuing the current activities of the firm without any significant change in direction. If the environment is unstable and the firm is doing well‚ then it may believe that it is better to make no changes. A firm is said to be following a stability strategy if it is satisfied with the same consumer groups and maintaining the same market share‚ satisfied with incremental improvements of functional performance and the management does not want to take
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Dove Soaps Dove Hair Care Dove Body Lotion Dove Deodorants Dove Face Care Dove Hand Wash History Dove 50 years ago‚ it was a beauty bar offering a revolutionary new formula containing 1/4 cleansing cream. It went beyond mere "soap" to enhance
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CHAPTER III RESEARCH METHODOLOGY Research Design Research Population The respondents were the 15 persons from the community of Brgy. Daga‚ Cadiz City‚ School Year 2011-2012. There were 2 males and 13 females in the experimental group. These respondents were those who suffer from hair dryness. These respondents were not force to be involved‚ but they voluntarily agreed to be a part of this investigation. Research Instrument The research instrument in this study was a survey questionnaire
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Competitive Strategy Asia-Pacific Marketing Federation Certified Professional Marketer Copyright Marketing Institute of Singapore Outline * Introduction * Sustainable competitive advantage (SCA) * Sources of SCA * Strategies for * Market Leaders * Challengers * Followers‚ and * Nichers Introduction * Having a competitive advantage is necessary for a firm to compete in the market * But what is more important is whether
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SUMMER INTERNSHIP REPORT Hindustan Unilever Pureit MARKET RESEARCH ON WATER PURIFIER PRODUCT NAME- PURE IT SUBHEADING: HOW TO ACHIEVE 100% MANNING IN HUL BY SANDEEP SINGH BHATIA IMM-09-II-247 ACKNOWLEDGEMENT I feel great pleasure for the completion of this project. At the very outset I would express my sincere thanks and deep sense of gratitude to personnel who helped me during the collection of data and gave me rare and valuable guidance for the preparation of this report. I
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and makes upto 40% of the total shampoo sale. The Indian shampoo market is characterised by a twin-benefit platform: cosmetic and anti-dandruff. It is basically an upper middle class product‚ as more than 50% of the consumers use ordinary toilet soap for washing hair. While the awareness level is high‚ the penetration level is very low even in the metros which is only 30%. Urban markets account for 80% of the total shampoo market‚ The penetration level is rapidly increasing due to decline in
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