Title: Creative Brief for Apple’s new generation of iPhone 5 Product: iPhone5 Client: Apple 1. Background As mobile phones is one of the typical fast-moving consumer electronics‚ companies which produce mobile phones have to continuously launch of new products with new features and functions to attract more customers and capture higher market share. In Singapore‚ Apple’s products are favored by many customers due to its innovative features and designs. For some reasons‚ ranging from Apple’s
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0 Table of Content Introduction……………………………………………………………… 2 Apple SWOT analysis…………………………………………………… 7 Apple PESTEL Analysis ………………………………………............. 9 Porter’s 5 Forces Analysis……………………………………………… 11 BCG matrix perspective………………………………………………… 12 Ansoff Matrix Perspective ……………………………………………… 15 Extended Marketing mix Analysis……………………………………… Conclusion………………………………………………………………... 17 Recommendation………………………………………………………… 18 Introduction The phone starts ringing‚ we’re
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imaginative way to think and do its business: awinning combination of exceptional products‚ great style and design‚ great strategy‚ innovative marketing‚ sleekand enticing communications.Apple owes its overwhelming success in the last years to the iPhone and to the smart iPod and iTunes productcombination‚ a combination of a great hardware piece with great style‚ great software‚ great performance‚ userfriendly interface‚ with a good e-business service. The iPod + iTunes halo effect and new great Mac
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A critical analysis of Primark AREA OF STUDY Primark is a company which sells clothing‚ accessory‚ shoes and home products. Its first store opened in Dublin in 1969 and expanded significantly in the later years. In 1973‚ Primark moved into Great Britain and now have 152 stores in the UK (Primark company website‚ 2010). Primark as one of the important clothing retailers in the UK‚ overtaking Asda and became the NO1 low price retailer in 2009 (Hall‚ 2009). Children clothing are become more and
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Discussion Question Set #1 – iPhone at Apple (25 points) Lenny Allegretti 1. Which accounting method best reflects the economic reality? Put another way‚ which accounting numbers – the GAAP or non-GAAP numbers best reflects economic reality? [10 points] Economic reality can be defined as the overall outlook of the economy at a certain point in time. This outlook includes factors such as interest rates‚ politics‚ and speculation. In its Q4 financial results Apple reported both GAAP and non-GAAP
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2001 30% 14% 27.4% 11% Highlight of the case Ford Windstar Question 1: Assess the various promotional tactics available to Brian. Which one(s) make financial sense. Why? Brian Tafler had considered the followings:• Direct Mail Campaign • Repositioning Through Advertising • Value Pricing • Sales Incentives • Leasing • Cash Offers Direct Mail Campaign Lease Renewal Customers • Targeted to about 5000 customers • Highlighted the new features i.e Safety System and Family Entertainment System •
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Case in the news: Demand/Supply and Equilibrium This article is based on the fundamental idea of supply and demand of the iPhone 5 whose demand has outstripped its supply. Due to the fact that the demand is so high‚ even those who pre-ordered the new slim iPhone 5 had to wait until October to get this new phone. The sales have broken all previous records and stand tall at 2 million phones in the first 24 hours. According to the article people had been
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Steve Jobs significantly benefitted modern society by improving the world of smartphones. In the modern 21st century Apple inventions have been dictating the evolution of modern technology and the way phones are used. (Steve Jobs Biography) IPhones have impacted the way the world uses their phones. Instead
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ENDORSEMENTS: A CRUSIAL AND CONTROVERSIAL PART IN ADVERTISEMENTS When you go for shopping in a supermarket and you come across many brands of various products. When you see a brand‚ it immediately reminds you of the celebrity who has endorsed or promoted the brand. For instance‚ Lux may remind you of Shahrukh Khan‚ Ashwariya Rai or even Katrina Kaif. The image of the celebrity in the ad leaves a lasting impression on your mind which motivates you to buy the product. Endorsements‚ by famous celebrities
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Apple product. Without these devices‚ our lives would be completely different. II. Connect with Audience I have an iPhone and I don’t know what I would do without it. It truly is the best phone I have ever had and because of multiple peoples’ creativity I am able to utilize it to its fullest capacity. There is even an app called “Georgie” that helps the blind operate iPhones and iPads by speaking to the user. III. Establish Impact We can credit one man‚ arguably the world’s most important
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