Question 1: Analyze the reasons that impelled Dabur to refine its Ayurvedic image to that of a herbal FMCG company? Answer: Dabur India Limited started as a medicine manufacturer in 1884 by Dr S K Burman in West Bengal. It was started as a proprietary firm for the manufacture of Ayurvedic drugs. Daburinitially used to send medicines to villages in Bengal by mail.The company marketed an allopathic drug‚ Plagin‚ to combat the then prevalent epidemic of plague. In 1896‚ Dr. Burman set up a small
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The Holidays are here‚ and with that bring all the memories of my mother on Christmas morning. I remember waking up to the smell of something incredible baking in the kitchen. I got out of bed wearing my new pajamas that my mother bought for me and my siblings on Christmas. It was a tradition‚ one of many in my household. I opened the door‚ and the smell of the delicious pie came over my mouth. I could taste it. I walked down the hall‚ and there was the tree‚ all the presents wrapped neatly knowing
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WHAT IS RE-POSITIONING? A company or product is new and people already formed judgments about it. In other word‚ the company or product already has an image either good or bad or in between. Many companies are not aware of their exact image but it is important if that image can be identified. If a company does not know where it is now‚ then that product or company unlikely to get to where it wants to go. RE-POSITIONING BRANDS As markets and customer needs evolve; brands can lose customers to
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Cooking and Baking: Is There a Difference? Many people would argue that cooking and baking are different. To some degree‚ they are correct. They may use some of the same utensils‚ but they don’t always use the same ingredients. Cooking and baking have their similarities‚ and differences. Cooking refers to the preparation of food in general. Just as there are different categories in the study of science such as geology‚ astronomy‚ and geography‚ there are different categories of cooking. These
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Campbell Title: Baking Specific Purpose: To inform audience that although baking requires skill‚ it can be done easily. Also want to inform audience of the main ingredients that are utilized in every baked good‚ as well as healthy and low fat alternatives for baking. 1. Introduction: A. Attention Material: I am going to be speaking about my personal interest with baking‚ when and why it started and developed. B. Tie to the Audience: Speaking about the most common ways of baking‚ and how I
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The Case for Repositioning a Bank Introduction/Facts of the Case ANZ bank is over 170 years old providing a range of banking and financial products and services to more than 5.7 million retail customers on a global scale (case). . Offering 817 branches and 2600 automated teller machines (ATMs) all over Australia‚ ANZ is ranked in the top 4 banks in Australia along with Commonwealth Bank of Australia‚ National Australia Bank Ltd (NAB) and Westpac Banking Corporation. This report will identify
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2/27/2012 @ 3:58PM |8‚768 views Can J.C. Penney Become ’America’s Favorite Store?’ This article is by Alexander Chernev‚ associate professor of marketing at the Kellogg School of Management‚ Northwestern University. On Jan. 25‚ J.C. Penney unveiled its new long-term strategy to improve declining sales revenues and profits. A key element of this strategy is its revamped pricing‚ which involves moving away from its frequent and deep promotional discounts to everyday low pricing with month-long
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Understanding of the presentation by group 2 – Repositioning of FORD Group 2 presented on the repositioning of the FORD motors in Thailand‚ the difficulty it faced during the 90’s and the secrecy of success it enjoys in the Thai vehicle market currently. Ford Company started in Thailand in 1960 but then it closed down 1976. The reasons that lead to the cease of operations were felt that it was a mere Thai product which is very inferior quality to the American products though both bear the same
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mayonnaise may be fashioned into the shape of leaves with specks of candied cherry to simulate holly arranged at intervals instead of forming a continuous border. Elaborate wheels‚ flowers‚ chains‚ diamonds‚ or circles are lovely if carefully done. Use either whole or clean-cut pieces of fruit or vegetables and arrange in an orderly design around ring or loaf molds. 6. A garnish must be neatly arranged in a fashion that will enhance the food with which it is to be used. A flat-spreading garnish will
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The company came up with “haleeb milk” and later on it continued to expand its product line. In 1988‚ CDL introduced “Haleeb Cream” which was not only launched directly for consumer market but also supplied to many ice cream factories where it was use a core ingredient. The company also operates as a franchise of Candia Cedilac of France. CDL has a state of the art milk processing facility situated at 62-KM Multan road‚ Near Bhai Pheru‚ and has a team of 400 exceptional individuals to support its
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