Phoenix Material Roxannalee Berndsen Print Media Industry Worksheet In Parts A and B‚ respond to each question using complete sentences‚ in a paragraph of at least 100 words. Be clear and concise‚ and explain your answers. Cite any outside sources consistent with APA guidelines. In Part C‚ respond to each of the statements with a specific example or an explanation; use complete sentences as needed. Part A: Historical and contemporary role of the print media industry Choose one of the following
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be? It doesn’t take much to notice how digital journalism has somewhat jeopardized the presence of print journalism. However‚ print journalism is still crucial for the survival of journalism as a whole. For instance‚ print media can be familiarised with the base of a pyramid. It stands as a strong base‚ and without the presence of print journalism‚ digital journalism‚
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15‚ 2013 English 101 The Devices of Advertising In his essay “With These Words I Can Sell You Anything” William Lutz informs readers about devices companies use to get people to buy their product. He explains many devices and techniques used in ads or commercials and how each of them work. There are many devices explained but there are 7 devices that are used most frequently. A dramatic claim uses a word and presents a dramatic claim after. Meaningless words are verbs that make it seem as if the
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gender‚ age‚ or interests. Covergirl advertising is mostly targeted at women‚ and is also seen in every place you can think of. You most likely could go up to any girl and ask her-what is the Covergirl slogan? Easy‚ Breezy‚ Beautiful‚ Covergirl. Covergirl has done a great job at advertising there make-up products. Covergirl has branched out to every type of advertising there is. They have commercials‚ bill boards‚ online ads‚ there in many magazines‚ and they are also being promoted on the poplar
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advertisement was released. This “call to action” style ad appealed to all three elements of rhetoric. The Kleercut advertisement‚ created by Greenpeace‚ corroborated a firm argument against Kimberly-Clark’s means of production through the textbook balance of logos‚ pathos‚ and ethos appeal‚ and convinced millions to follow its instructions. The first notable detail of the advertisement is the black and white color display. The top-left portion of the ad contains the text message as follows: “HOW TO
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grew up watching TV commercials that showed women with toned bodies and wearing a few clothing items. It was not only commercials but also advertisement signs on stores‚ clothes‚ and streets. This is a way in which media shapes our perspectives without our awareness. Those perspectives are the ones that creates the politics‚ economy‚ and education we have (which tend to devaluate women). This is the issue being addressed in the film Miss Representation written and directed by Jennifer Newson.
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attention Due to the fact that many markets are rather saturated today‚ many commercials aim rather at the recipients’ emotional attention than at presenting a product’s features and advantages. In order to appeal emotionally to the viewer/reader‚ ads use different strategies. Humour provides one strategy with which an advertiser may evoke positive feelings. These positive feelings can potentially lead to cognitive processes that motivate the recipient to buy the presented product. Considering
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NEWS- AN OVERVIEW: News is what something that we did not know before. News is something that interests people‚ a large number of people‚ even a nation or the world at large. It is what happened in North‚ South‚ East‚ and West‚ in short NSWE‚ which an imaginative editor rearranged to NEWS. A beginner’s definition could be: News is something that interests‚ excites or concerns people. News not only interests but also at times excites and at times concerns because it may be a mishap or a tragedy.
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How has representation of homosexuality changed in broadcast‚ print and digital media since the Second World War? The past seventy one years has seen great developments in broadcast media‚ in fact many years ago many households didn’t even own a television and of those that did‚ many had a tiny black and white box with limited sound and vision and even more limited programming in terms of channels and broadcasting time. Today we have satellite and cable television‚ online demand for news‚ films and
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L’Oreal This magazine ad is about a skin product for women. It says “L’Oreal facial cleanser is proven to remove Acne-causing bacteria in just one wash”. The ad utilizes a female actress because; it shows how well the L’Oreal skin product has helped her skin remain breakout- free. This ad also includes a picture of the product and a face pad to demonstrate how to clean your face when using the product. Although producers claim this acne fighting product works‚ is the L’Oreal facial cleanser worth
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