went up against Nike’s “Just Do It” campaign. Whereas Nike successfully targeted the newly coined “athletic shoe market” and cornered the performance market‚ Reebok lost sales during this campaign. Reebok then began vacillating between messages to women‚ messages about performance‚ and messages about fashion‚ with the result being a lack of brand identity and a slow decline to second‚ third‚ and finally fourth position in sales‚ behind Nike‚ Adidas‚ and New Balance. Though Reebok launched the largest
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Media Analysis In this semiotic analysis I aim to identify and discuss some of the signs‚ codes‚ myths and connotations present in the media text above‚ and explore their contribution to the media construction of concepts of gender. Signs‚ codes‚ myths and connotations refer‚ in this instance‚ to contributing elements in the ways in which one may interpret a media text. Codes may be defined as a set of belief systems concerning learned perceptions of the world. They ‘provide a framework
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Automobile Advertisements: Then and Now Attached are two advertisements each showing a picture of a car and two family members. Both ads demonstrate the amount of power allotted to women in the times they were made. Yet the differences in these ads far outweigh the similarities. Onefrom a 1954 Good Housekeepingshows a woman being reprimanded by her husband for wrecking their car. The otherfrom a 2003 Redbookshows a wife and mother holding her daughter with one hand and an umbrella with
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Representations of adolescents NAME: Jeremy Bell PC: DU6 CLASS: English 10F TEACHER: Fr. Gillin WORDS: 507 // Task proposal: 244 TABLE OF CONTENTS Title page.............................................. Task Proposal...........................................1 Introduction..............................................2 Newspaper article.........................................3 Satirical Writing............................................4 Cartoon Visual.......................
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many fields of forensic science that can benefit from additional research‚ fingerprint identification is probably the most deserving. Within recent years‚ many print examiners have been questioned in both professional and social situations as to whether fingerprint evidence should be considered scientific. This questioning caused latent print examiners to realize the pressing need for various types of ongoing research on the subject of fingerprints. Fingerprint patterns are formed on the fetus in
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The purpose of this essay is to discuss how two different artists’ manipulation of the formal elements and the social context during time of creation play major roles in the ‘reading’ of an artwork. I have chosen to analyse an Early Christian depiction of Christ as the Good Shepherd and Christ the Pantokrator from the Byzantine era. The Early Christian era‚ according to History. spans from 330CE when Emperor Constantine the Great moved the capital of the Roman Empire to Byzantium and declared Christianity
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Shona de Souza November 9‚ 2006 Composition 101 Professor Fisichelli Print advertisements are used to persuade consumers to buy a specific product. There are several different strategies used to persuade the consumer audience. An effective and eye catching way to get the attention of consumers is to use a celebrity. Audiences may idolize and look up to celebrities‚ and it is more likely for them to pay attention to an advertisement with a celebrity in it rather than an ordinary
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that by wearing the Be Delicious perfume‚ women will be more sensual like the woman shown. DKNY’s use of these sexual overtones allows this advertisement to be effective. Jack Solomon‚ the author of “Masters of Desire: The Culture of American Advertising” explains the great success sexual innuendos in advertisements have. He states‚ “Sex never fails as an attention-getter...and…advertisers like to bet on a sure thing. Ad people refer to the proliferation of…ads as ‘clutter‚’ and nothing cuts through
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Pre-tests include both concept ads and finished ads that have not yet been deployed or been evaluated and measured. In the concept test‚ the ad has not yet been created or is in an intermediary state of completion. It might be in storyboard form‚ live-action rough form‚ or exist as an animatic. The consumer might be able to offer some suggestions and reactions about the message and execution‚ but often is constrained by his or her inability to visualize the ad in the final version. The consumer
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It has been said that the media sells audiences to advertisers. Is advertising necessary to fund journalism? Discuss with reference to the debate in the media about the future of newspapers‚quality and independent journalism. An editing room is before everything‚ a profit-making business and like every other businesses‚ there has to be investment‚ expenses‚ funding and revenue. Today’s most major revenue for newspapers is achieved through advertising. It does then‚ right from the start‚ appear clear
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