THE EFFECTIVENESS OF THE DOVE EVOLUTION FILM AS A ONE-SHOT MEDIA LITERACY TREATMENT by DANIEL AARON WHEELER A.A. Alabama Christian College 1979 B.A. Western Illinois University 1989 M.A. University of Alabama 1994 A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Education in the Department of Educational Studies in the College of Education at the University of Central Florida Orlando‚ Florida Spring Term 2009 Major Professors: Cynthia J. Hutchinson
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A study of the representation of women in the action film genre and the social messages and values constructed and conveyed. In this essay‚ I will be looking at the representation of women in the action film genre and studying the social messages that are constructed and conveyed by the medium. The two media texts I will be comparing from are ‘ Indiana Jones and the Temple of Doom’ (1984) and ‘Tomb Raider’ (2001). The female lead in ‘Indiana Jones and the Temple of Doom’ is Willie Scott who is
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June of 2009‚ Burger King released an advertisement for the “BK Super Seven Incher” for a limited promotion in Singapore. The sexual message that this ad aims to convey is not so much hidden or subliminal as it is blatantly obvious. Not many would be able to simply glance at this ad and then go about their day. Men and women alike are drawn to the ad because they are either attracted to it or offended by it. Effective advertising usually triggers some kind of powerful emotion within its audience. In
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Period AP Lang 25 September 2011 Close Reading: Visual Advertisement In this eye-catching print advertisement for Mentos Gum‚ marketers successfully captured the attention of their intended market: those who are interested in bold flavors with natural origins (as I am among them.) This is achieved through the texture and style of the text‚ the meaning the text bears‚ as well as the brightness of the ad itself. Accompanying the extensive usage of the color green‚ the marketers used an all-capital
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skin care range by men’s magazine FHM 2008. In 2008 NIVEA signed a 4 year multi-million pound deal with England Football. More recently‚ NIVEA for men launched an ad campaign focusing on the England Football team leading up to the FIFA World Cup 2010. NIVEA was not an official partner of FIFA but of the England team only. The ad campaign was a massive undertaking that involved many media and strategies to fully make use of the World Cup as a vehicle for brand awareness. The FIFA world cup is touted
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Representation of Interests Matrix and Paper By: Robert Alcocer POL/433 November 26‚ 2012 Instructor: King E. Carter Within Public Policy there are different interests that are affected once the issue has been brought forward to the government by citizens who are sending e-mails‚ or telephone calls advising of the issues that are affecting society‚ what the citizens do not know is that with every issue within public policy that has to be passed by the government and attempted to get resolved
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How do female poets use their voice to contest patriarchal society’s inferior representation of women? Women can be seen as victims in a patriarchal society as they are often forced to conform to the restricting roles of their gender. It is through poetry that female poets are allowed to contest patriarchal society’s inferior representation of women as simply being objects; constructions based on habitual ways of thinking as a result of the cultural world in which members of a society inhabit. Patterns
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their products. Gatorade doesn’t falls short in this category for marketing. Some of their ads included Tiger Woods‚ Peyton Manning‚ Serena Williams‚ and Michael Jordan to name a few. There are many reasons why advertisers chose to do ads on models‚ celebrities‚ and athletes. For instance‚ adolescents look at these celebrities as role models‚ or ways to live out their dreams. In the 1997 Gatorade ad featuring an all-time great Michael Jordan; he is sitting down on the bench with a towel wrapped
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Adrian Radomski Dr. Cusumano CMA 9 12/16/2012 The History of Print Media and its Role Among Business’‚ Government and Society In an age when innovation is constantly adding to how we define mass media‚ print media has seemed to maintain its role and presence in our society. In a basic and simplistic way‚ businessdictionary.com defines print media as “the industry associated with the printing and distribution of news through newspapers‚ magazines and books”. Collectively‚ books‚ magazines
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The perception of women has changed in the last century‚ because of the changes in the economy‚ lifestyles and the home. I am going to find out how women have changed between 1930 and 1960 and the effect Vogue has had on women’s lives. Vogue has not only contributed to the acceptance of trends in the fashion and beauty industry‚ but in addition has become a reward in the changed in cultural thinking‚ actions and dress of women. Vogue is the world’s most influential fashion magazine‚ first founded
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