The Indian Consumer The middle class male consumer The middle class of India is for whom most of the advertising is targeted. Even in the lower middle class‚ consumer products like biscuits‚ talcum powder‚ hair oil‚ hair cream‚ toilet soaps‚ leather foot ware‚ casual foot ware‚ wrist watches‚ quartz watches etc. are purchased. To get a much better understanding of the middle class “male” head of the family‚ consider the following characteristics: Security Seeking: The middle class
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1 CAPACITY UTILIZATION IN INDIAN AIRLINES Danish A. Hashim* Sir Ratan Tata Fellow Institute of Economic Growth Delhi. 110 007. INDIA. E-mail: danish_hashim@yahoo.com April 2003 Abstract The financial performance of the state -owned Indian Airlines has deteriorated since 1989- 90. The main reasons cited for the poor financial performance of Indian Airlines include: rising fuel prices‚ excess staff‚ serving uneconomic routes and increasing expenses on insurance. However‚ low capacity utilization
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Essay for School Students on Indian Festivals A festival is an occasion of enjoyment and celebration. It brings gaiety and mirth thereby strengthening our bond of relationship and friendship. These festivals also promote social interaction and harmony. All nations have their religious and colourful festivals. However‚ Indian festivals are known to attract the world due to their harmony‚ variety‚ colour and excitement. Being multi lingual and multi racial country Indians celebrates a number of festivals
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Marketing Project On INDIAN RAILWAYS Submitted by: Dhruti Badami 11BSPHH010XXX Nikhil Goyal 11BSPHH01XXX Contents Page Introduction Marketing Mix SWOT Analysis Market Segmentation Market Targeting Market Positioning The Way Forward INTRODUCTION Indian Railways is the nationalized railway company of India which owns and operates most of the country ’s rail transport. It is the world’s second largest employer behind Chinese army; has one of the largest
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Indian Ethos & Values in Modern Management “Certainly we should take care not to make intellect our God. Intellect has‚ of course‚ powerful muscles but no personality. It cannot lead. It can only serve. It is not fastidious about its choice of leaders (Mind or Soul). The intellect has a sharp eye for tools and methods but is blind to Ends and Values”. – Albert Einstein “It is already becoming clear that a chapter which had a western beginning in business management will have to have an Indian
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States‚ all with their own language and beliefs. Tribes like the Zuni are often not well known and‚ are over shadowed by more prominent tribes such as the Apache‚ Cherokee‚ or Navajo tribes. Background The Zuni are one of the nineteen Pueblo Indian tribes who are descendants of the Ancient Puebloans. Their population exceeds no more than 20‚000 people. Their tribal name is A’shiwi (Shi’wi)‚ meaning "the flesh.” Zuni history is believed to be dated back before 2500 B.C. when they moved to the
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The Northwest Coastal Indians‚ Kwakiutl‚ lived in what is now Alaska along the Pacific Ocean down the coast to Northern California. The environment was very diverse and often extreme which included a rugged strip of land with small islands‚ deep inlets‚ inland rivers and lakes‚ deep fjords‚ and wide and narrow beaches. Mountains rise to the shore in many places. Spruce‚ cedar‚ and fir forests dominated the area supplying endless amounts of wood. All the people lived near the water and relied heavily
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PANKAJ GHEMAWAT AUGUST 2007 STEVEN A. ALTMAN Industry Case Study: The Indian IT Services Industry in 2007 “Many years ago‚ there was an industrial revolution; we missed it for reasons beyond our control. Today there is a new revolution – a revolution in information technology‚ which requires neither mechanical bias nor mechanical temperament. Primarily it requires the ability to think clearly. This we have in abundance. We have the opportunity to participate in this revolution on
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INDIAN CONSTITUTION CONTENTS 1.What Is Constitution Anyway? 2.Why Do We Need Constitution? 3.The History of Constitution of India. 4.The Framing of Constitution of India. 5.The Preamble to Constitution of India. 6.What Is The constitution of India? 7.Main Characteristics of Constitution of India. 8.Conclusion The First Book of Constitution of India is Located at Parliament Library Building‚ New Delhi‚ India. 2 CONTENTS 1.What Is Constitution Anyway? 2.Why Do We Need Constitution? 3.The History
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PROUD TO BE AN INDIAN It’s a pleasant and a cold morning in India. The cold breeze makes the body cold. Saloni is a Punjabi girl whose ambition is to become a journalist. She likes to write poems and journals. She goes to Madras to do her higher studies. There she meets a guy‚ unexpectedly he is her relative named as Rajesh who is one of the most intelligent police officers in India. They both knew each other from their childhood. They had a crush on each other in their tender age itself but they
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