Marketing Management and Strategies Seminar Session Week -6 Class room discussions: • Assess the benefits and disadvantages of relationship marketing strategies. • How relationship marketing strategies for B2B interface may differ from those of B2C? • Collect 3 business examples when CRM pitfalls were avoided and analyse them. Directed learning Please go through the following journal articles and the core textbook to solve the above questions: • Gummesson‚ E. (1994)‚ “Making relationship
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Wal-Mart Unethical Business Practices - Wal-Mart‚ the big giant‚ the place where a lot of people usually do their shopping for the low prices and the variety of products were founded by Sam Walton. Walton was an entrepreneur with an innovative vision started his own company and made it into the leader in discount retailing that it is today. In fact‚ Wal-Mart is considered to be the biggest company in the U.S. and it has stores worldwide. According to PBS‚ “Wal-Mart employs more people than any
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Business Ethics Some people say that ethics do not have anything to do with business. Others say that businesses have moral obligations that go beyond just functioning according the law and doing what is best for the company and its shareholders. Business ethics examines ethical principles‚ ethical problems and obligations that apply to people doing business. Companies have the obligation to ensure that their actions cause as little harm as possible to the environment‚ society and employees. It
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Business Ethics and Globalization University of Phoenix XMGT/216 Melissa Kearby In order to best describe moral problems linked with globalization‚ we need to assess what globalization is. Globalization is when nations join financially via education‚ plans‚ and society; which allow nations to observe themselves as a branch of one. Approximately what could be incorrect with this? In regards to ethics‚ a great deal could be incorrect with this statement. Management of workers‚ distribution
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Current Events in Business Research Rafael Caraballo RES/351 17 December 2012 This essay will review the company work procedure that my agency has enacted. I will describe how General Services Administration functions. I will explain briefly the studies done at General Services Administration on product procurements.General Services Administration looks at is location. General Services Administration has to decide which site is better suited for establishing a depot
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Business Ethics – Term Paper March 21/13 Discrimination Introduction Discrimination is defined as distinguishing something from something else (i.e. don’t hire him because he has no experience). Unjustified discrimination is distinguishing something from something else on a basis that is not justified (i.e. don’t hire him because he is black). The term discrimination commonly replaces the term unjustified discrimination in business‚ philosophy‚ psychology and day-to-day community life. In a just
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McDonald’s Ethics Or Lack of Ethics Dymirra G. Ambeau Test Drive College McDonald’s was founded in San Bernardino‚ CA in the year 1940 by Richard and Maurice McDonald. The two brothers sold their fast food restaurant to a milk shake salesman named Ray Kroc in the year of 1961. Kroc believed in conformity‚ uniformity and the ethic of mass production. Following the ethic of mass production Kroc began to use frozen beef patties and genetically-modified potatoes to ensure uniform taste. McDonald’s
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In Week 2 the discussion was about employee relations. To identify recruitment and selection strategies and methods as part of the workforce. Understanding and differentiate between job analysis‚ job description‚ and job specification. Discussing about the process an organization uses to ensure that it has the right amount and the right kinds of people to deliver a certain level of output or services in the future. Learning of the forecasting techniques which are quantitative and qualitative‚ a variety
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Week 2 Discussion 2 - Clinical Research Project‚ Research Question‚ and Hypothesis Please respond to the following: 1. What is the problem and why is this an issue? The research problem that is being explored is how to prevent infections in people who use long term indwelling urinary catheters. As patients get injured or as they age; there is a growing need to have assistance with releasing urine from the bladder. A major problem with urinary catheters is that whilst they drain the bladder‚ they
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Crushendae Campbell Understanding business ethics Definition: Primark CSR policy employees have equal opportunities based on merit: suppliers are treated fairly local communities are respected and supported by Primark the company takes its environmental responsibilities seriously CSR - CSR is a process with the aim to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment‚ consumers‚ employees‚ communities‚ stakeholders
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