International Journal of Techno-Management Research‚ Vol. 01‚ Issue 02‚ September 2013 ISSN: 2321-3744 Customers’ Perception towards the Fast Moving Consumer Goods in Rural Market: An Analysis Dr. Surinder Singh Kundu Assistant Prof. & Incharge‚ Department Of Commerce‚ Chaudhary Devi Lal University‚ Sirsa Abstract A consumer sets a frame of references in his/her mind to choose or purchase a product or service of same or different brands or producers. Keeping in view the frame of references
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responsible‚ it becomes necessary for a fast food corporation to consider the need and importance of CSR if it wants to stay at an advantaged position in the fast food industry. As consumers have more choices due to globalization and consider more today‚ it may be necessary for a corporation to show it is socially responsible to attract consumers. According to Scalet and Kelly (2010)‚ people are demanding CSR‚ the market incentives are following consumer preferences for CSR activities and the market is
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people use to eat food that did not contain any preservatives. They would take a lot of time and care in preparation and the cooking of their own food. As a result those people did not have problems because all the food that they ate was natural and healthy. Nowadays‚ it’s the opposite for the younger generations; a lot of people‚ especially teens‚ young adults and working professionals find fast food appealing. As it can be seen‚ there are two kinds of foods: healthy food and fast food. One way to decide
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[pic] |Course Identification | |Module Name |Introduction to Programming Environments (C++/UNIX) | |Module Code |IT101 |Version No. |5.3 ( 2013 ) | |Year/Level
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Professor Johnson 03/06/2012 Fast Food Industry in U.S A variety of different regulations have been set for people that are concerned with tobacco either on a personal level or commercially. Tobacco is associated with damages and thus it has been attacked by medical authorities and social observers. The fast food industry is no exception since it has also contributed to different damages to people’s health. Obesity is just one of the many ailments caused by fast food joints. FDA has made sure
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product of fast food into the market. Nowadays fast food has become one of the popular selections for people in their lifestyle‚ so Gap is planning to venture into the fast food industry with the new slogan; Fast Food Can Be An Icon Of Fashion. The target audiences are customers of Gap and also tourists around Malaysia of ages from 18 – 28. Objective: 1. Using posters‚ internet‚ and online advertising to convince customers in Gap store that Gap is opening a new trend of fast food into the market
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Zachary Buerkle November 12‚ 2012 Is fast food the new tobacco? Should government further regulate fast food advertisements as done with tobacco advertisements? On June 22 of 2010‚ over ten years of intensive planning from the FDA would finally result in the extensive regulation of the $89 billion tobacco industry. Although the newly created laws could not illegalize nicotine or tobacco‚ the FDA was given vast authority to regulate the ingredients in tobacco products as well as the way they
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Step up The Marketing for McDonalds happy meals aim toward the children‚ advertising the meal along with the must have toy of the month. This is having concerned parents lash out against the company‚ saying their advertising is making is hard to do their job on parenting their children if they have to push back against the relentless tide of marketing aimed for their children. My opinion on the way McDonalds markets their product towards children‚ is just a way for a company to advertise there
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Institute of Management‚ Nirma University‚ Ahmedabad SERVICE MARKETING Project Proposal on “Customer Relation Management Practices in the Indian Fast Food Industry” Submitted To: Prof. Ashwini Awasthi Submitted by: Meghna Mavani (091227) 1 Project Title: Customer relation management practices in the Indian Fast-Food Industry. Introduction to the topic: Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On average
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Fast Food Restaurants in America are Contributing to Obesity Fast Food Restaurants in America are contributing to Obesity In 2009‚ 34% of Americans are overweight or obese; at this rate‚ 43% of Americans will be considered overweight or obese by the year 2018. (Hellmich‚ 2009) By definition‚ a person is considered to be overweight if they have a Body Mass Index (BMI) in excess of 25 or more‚ while a person is considered to be obese if their BMI is over 30. What is contributing to this epidemic
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