Executive Summary Dell is the most successful company in PC industry of 21st century. It has shown phenomenal growth record over the past decades & listed as America’s third most admired company. Their core strength lies in Direct model offering closer customer interaction and Virtual Integration. This is giving a low cost advantage to Dell and its competitors are not able to imitate this model for all these years. The products of Dell are known for their quality‚ service & on time delivery
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Bcg Matrix-Nike Nike BCG Matrix Nike Corporation is a Fortune 500 company‚ founded in 1964 and listed on the NYSE as NKE. Headquartered in Beaverton‚ Oregon‚ Nike is a proven leader in the sports equipment‚ apparel and athletic shoe industries. As of 2013‚ Nike employees more than 44‚000 people worldwide. The brand portfolio‚ in addition to a wide variety of Nike premium products for leisure and sports activities‚ includes: Cole Haan‚ Converse‚ Umbro‚ Ltd.‚ Hurley and Nike Golf. Nike contracts with
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Dell’s strategy Dell’s main strategic elements are built around a variety of core fundamentals which give Dell the competitive advantage it needs to regain its position as the leading manufacturer of IT products and services. Dell’s build-to-order manufacturing strategy is one of the main areas that differentiate it from its competitors in the IT industry. By introducing this strategy Dell were able to keep inventory to a minimum of six to seven days which enabled the company to operate as efficiently
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in every activity in the value chain. Ideally‚ low cost strategy is centered on the capability of Dell to produce and deliver products of competitive quality at lower costs. Cost leadership strategy is much more than cost reduction initiatives that get lot of prominence in strategic planning and review session of Dell as a means to improve the bottom line of a company by improving its efficiency. Dell uses efficient cost structures to protect their markets from the competitors by responding to competitors’
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The BCG Matrix has a few different names. It is also called the Growth-Share Matrix‚ Portfolio Analysis‚ and The Boston Matrix. Management consultants at the Boston Consulting Group developed their matrix in the early 1970s. They designed it to help managers at large corporations decide which business units they should invest in Mindtools.com‚ 2014). So‚ which areas of the business deserve more resources and investment? The BCG Matrix consists of four categories based on the growth rate of the industry
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main objective of Dell is to produce the low price and profitable notebook for the customer. For Dell Company‚ all the prices that they sell are posed to the internet and they usually based on the e-commerce market. The main reason for successful pricing strategy is having a reasonably accurate idea of supply and demand. Too high a price and demand fall as less buyers purchase the product. Too low a price can increase volume of sales but reduce margins profit. So‚ Dell has aimed for the
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Dell Case Study The case study gives an outlook at Dell’s management and operation procedures which are used to operate and structure the company efficiently. The key points are: • Dell’s business plan was to sell good quality hardware at a low cost directly to the customer‚ allowing them to have a tailored Desktop that met their personal requirements; this was done by allowing customers to choose options from a list of components and specification which were then assembled to order
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Dell (DELL) Analysis – At the close of ’07 (results reported in January of ’08)‚ Dell had an outstanding ROE of 76.97%; however things started to change in ’08-‘09 when ROE dropped down to 58.02%. This was caused by a decrease in Net Income which reduced the profit margin‚ as well as a decrease in Total Assets which reduced the equity multiplier. Due to further decrease in Net Income (58% decline) in ’09‚ the profit margin was cut in half. At the same time the sales decreased from $61‚101 to
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DELL COMPUTER CORPORATION CASES Latar Belakang Dell Computer Corporation (Dell) adalah perusahaan yang didirikan oleh Michael Dell pada tahun 1984 yang bermarkas di Austin‚ Texas. Dell merupakan perusahaan penjualan langsung komputer paling besar di dunia‚ dengan memiliki 34.800 karyawan di lebih dari 30 negara dan pelanggan di lebih dari 170 negara. Dell Computer Corporation menjual desktop komputer pribadi‚ komputer notebook‚ server jaringan‚ dan berbagai peripheral komputer dan perangkat lunak
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opportunities‚ and defending against the threats to its well being. The SWOT analysis for Dell is summarized below. Strengths Direct to customer business model. Uses latest technology. Dell is the market leader in personal computers. For the last couple of years it has held its position as market leader (it took it from rivals Hewlett-Packard). Dell’s brand is one of the best known in the world. Dell has a remarkably low operating cost relative to revenue because it cuts out the retailer
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