PRE-READINGS: Module 1: Global Macro & Asian Markets Prof Thomas Pugel Prof Danyang Xie November 26 - 29‚ 2012 (Mon - Thu) You are required to prepare all Pre-readings before class. Please bring along your pre-readings. No extra copy will be distributed in class due to copyright issue. For Prof Thomas Pugel’s session: 1. “World Economy‚” FT Special Report‚ Financial Times‚ October 12‚ 2012‚ 8 pages. The following six sections from this special report are required reading: “Hopes turn to fear
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International Market Research As organizations continue to pursue more global strategies‚ the need to be able to understand consumers in far away places is increasing. Marketing research is the primary mechanism through which companies understand their current‚ as well as potential‚ customers. As companies contemplate the global marketplace‚ they must consider how domestic market research differs when conducted in international markets. In an effort to help internal client side marketing research managers
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The global consumer electronics industry has been growing significantly for the past few years due to the innovative technical developments in the sector across the globe. The industry is entering into the age of convergence wherein entirely different streams of digital-based audio‚ video and information technology unite and merge‚ removing entry hurdles across various markets and the whole industry. The union of technologies has indeed resulted into a robust demand for consumer devices such as home
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of global economic activity renders macro-management by single governments redundant. Their function is now to regulate markets to ensure economically efficient solutions. This essay will argue that the 2008 financial crisis has brought to the forefront of global political consideration what some economists have known for some time. This is that 1) The global financial system is inherently flawed and cyclical recessions are a product of its nature 2) The interconnectedness of the global financial
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forecast the Prenatal Testing market in the US to grow at a CAGR of 5.43 percent over the period 2013-2018. One of the key factors contributing to this market growth is the increasing incidence of fetal health-related abnormalities. The Prenatal Testing market in the US has also been witnessing the significant increase in the launch of new tests. However‚ the falling fertility rates in the US could pose a challenge to the growth of this market. Prenatal Testing Market in the US 2014-2018‚ has been
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Marketing research is the process of systematic research of collecting‚ analyzing‚ and reporting marketing information that can be used to solve problems‚ so as to improve a company ’s bottom line. Here I agree with Nathan that it helps the organisation to decide whether the product has a potential to survive in the market or not. This research will help Krispy Kreap to identify the need of their specific low-carb diet consumer. As in the video‚ Krispy Kreme specified that they can adjust their
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2.2 Literature review research into the problem and purpose of the research Table 1:Car sales trends from 2010-2012 . (Beissmann‚ 2011) 2.3 The research problem is that from the chart above shows that in the last 2 years‚ most brands of car sales decreases. So that more car manufactories need to do some change about their car styles in order to attract more consumers. The purpose of this research will find out the customers’ preferences
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Introduction…………………………………………………………………………p.g.2 2. What is local government?…………………………………………………………….p.2 3. Hierarchy Roles of local government…………………………………………………p.2-3 4. Functions of local government………………………………………………………..p.g.3 (4.1) Line functions………………………………………………………………………p.3 (4.2) Supporting functions……………………………………………………………….p.3 5. Values and principles for local government…………………………………………..p.4 6. Challenges that affect local government………………………………………………p.5 7. Strategies to overcome
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Global Market-Entry Strategies (Chapter 8) 1. Target Market Selection A four-step procedure for the initial screening process: 2. Choosing the Mode of Entry Decision Criteria for Mode of Entry: 3. Exporting Indirect Exporting Cooperative Exporting Direct Exporting Export management companies Piggyback Exporting Firms set up their own exporting department BENEFITS CAVEATS 4. LICENSING Appealing to small companies that lack
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Watching the film He is not that into you left me with a whilrpool of emotions. The movie brought me back to a few years of my life of dating scenes in Singapore. Even though dating can be superficial‚ to some extent I remember getting my feelings involved and getting really hurt but also hurting guys without thinking twice about it. I will never forget how awful and small and devastated I felt when I realized that W.E a smart guy was JUST NOT THAT INTO ME. I also remember ignoring some people
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