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    Pricing Strategy of Apple

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    of $599 in the United States‚ the iPhone was one of the most anticipated electronic devices of the decade. Despite its high price‚ consumers across the country stood in long lines to buy the iPhone on the first day of sales. Just two months later‚ Apple discontinued the less-expensive $499 model and cut the price of the premium version from $599 to $399. Target Group A study conducted by Rubicon (2008) on iPhone users indicates that 50% of the surveyed users are age 30 or younger. Most of the

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    Apple Inc. in 2010

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    [pic] 9-710-467 APRIL 13‚ 2010 DAVID B. YOFFIE RENEE KIM Apple Inc. in 2010 On April 4‚ 2010‚ Apple Inc. launched its eagerly anticipated iPad amid great hype. The multimedia computer tablet was the third major innovation that Apple had released over the last decade. CEO Steve Jobs had argued that the iPad was another revolutionary product that could emulate the smashing success of the iPod and the iPhone. Expectations ran high. Even The Economist displayed the release of the iPad on

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    Enzymatic Browning of Apples

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    INTRODUCTION Apples contain an enzyme called polyphenol oxidase (Phenolase). Phenolase has catecholase and cresolse activity‚ also containing small traces of copper. When apples are cut‚ phenolase is released from the cells and is exposed to oxygen. When phenolase reacts with oxygen‚ it catalyses one step of the biochemical conversion of phenolic compounds. The presence of oxygen hyrdroxylates the colourless phenols‚ which are subsequently oxidised to coloured quinones known as melanin. (Vlasta

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    The Fault In Our Stars

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    The conflict in The Fault In Our Stars is when Augustus and Hazel go to Amsterdam to meet Peter Van Houten. They were so excited to meet him‚ but he turned out not to be very nice. You can say he some what ruined their trip. The whole point of the trip was to figure out what happened at the end of An Imperial Affliction so you can see that that was kind of a disappointment . Another conflict in The Fault In Our Stars is when Hazel feels that she is getting to attached to Augustus and begins to push

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    The Fault in Our Stars

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    “The fault‚ dear Brutus‚ is not in our stars‚ / But in ourselves‚ that we are underlings.” (Act 1. Scene 2. Julius Caesar.) This pensive line was the inspiration behind the title of John Green’s work of fiction‚ The Fault in Our Stars. The novel follows young Hazel Grace Lancaster‚ a stage 4 thyroid cancer patient‚ who makes the acquaintance of Augustus Waters one fateful day at Support Group. Throughout the novel‚ Hazel Grace takes not only a physical journey but an emotional one. The ups and downs

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    Management Issue at Apple

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    To: - Senior Manager of Apple Date: - 13th December 2011 From: - Lauren Report: - Management Issue at Apple Introduction The following report is being composed due to a request being received from the senior manager of Apple. The aim of this specific document is to identify a key management issue within the company of Apple that may affect their future production and success. Once the management issue have been acknowledged the report will go onto state the findings

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    Asian Apple Strategy

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    Introduction The increasing attractive Asia Pacific digital product market provides Apple with a new battlefield for its expansion‚ especially in Mac computer and iPhone. The company owns one of the top brand names in technology worldwide with 54% of their profits coming from foreign markets (Apple Annual Report‚ 2006). Furthermore‚ Apple was able to win an important place as the fashion of the market took place. Since‚ Apple image is also related to its great design‚ high technology‚ high quality and cool

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    To Sleep Under The Stars

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    STARS Imagine missing a field trip you’ve impatiently been expecting a whole school year for‚ just to visit a family reunion. Imagine the pain in giving up a trip for your closest relatives. An example of selfishness appears in the short story‚ “To Sleep under the Stars”. “...Stars” is a brief story that focuses on Cecilia‚ an excited sixth grader‚ who is agitated to attend her field trip to the planetarium. Cecilia’s mother denies the trip because of a visit to her mother after surgery. In this

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    the Fault in our stars

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    The fault in our stars The fault in our stars is a young adult literature written by John Green. The main characters on this novel is sixteen year old Hazel Grace and a seventeen year old boy named Augustus Waters who fall in love yet are quite aware of the fact that cancer is a part of both their lives. They still go on with their everyday teenage life which includes playing video games‚ flirting‚ falling in love‚ helping friends out with rough patches in their lives. I will be writing about the

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    Midnight Star Themes

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    The Midnight Star Review “‘The day will come when we strike you down” she’s saying.’Mark my words we will haunt your nightmares.’ I clench my fist and fling an illusion of pain across her body “I am the nightmare’”(Lu 13). The Midnight Star a book by Marie Lu. The main characters Adelina‚ Maggiano‚ and Violetta are traveling to give their powers back to the gods. On the way‚ they find their friends and people they need are dying until they make it to the Underworld. Once they make it they have

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