Sociological research techniques‚ ethics‚ perspectives and cultural diversity while conducting social research. In order to successfully utilize the three main sociological perspectives which we learned during week one (structural-functionalism‚ social conflict‚ and symbolic interactionism) we must understand the techniques used and culture being studied. Furthermore‚ there are several important details to consider before conducting research‚ such as the approach taken‚ the method utilized‚ and ethical
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Q4 How can Grey WW-HK/ China redefine client value using CRM; what differentiation technique should it employ? In our opinion‚ Grey should not rely on Grey Worldwide’s brand equity to make sales and retain existing customers. It’s because the ability to rely on traditional forms of differentiation for competitive advantage. It can use embedded client information and technology to redefine a firm’s value proposition to its clients in: First‚ using client information. Second‚ profiling customers
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MODULE 1 What is Research? Research is a systematic inquiry to describe‚ explain‚ predict and control the observed phenomenon. Research involves inductive and deductive methods (Babbie‚ 1998). Inductive methods analyze the observed phenomenon and identify the general principles‚ structures‚ or processes underlying the phenomenon observed; deductive methods verify the hypothesized principles through observations. The purposes are different: one is to develop explanations‚ and the other is to test
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Business Research Methods Part I Team A QNT 561 July 16‚ 2012 Business Research Methods Part I Electronic books are becoming more popular because it offers portability‚ flexibility‚ larger capacity‚ and affordability. Barnes and Noble recognize the need to evaluate this change and therefore conduct a business research to determine the best approach to modify the business strategy. The learning team will determine an appropriate business research method to conduct a survey. The survey will be
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Lecture 1 Research Basics • Definition o Process of applying creative thinking in a logical way o Acquisition & creation of knowledge informed by theory & practice • Misconceptions o Not simply gathering existing information o Not merely gathering new data o Not necessarily the production of something original o Not always involving a problem • Knowledge-driven o Explores o Speculates o Describes o Explains o Predicts o Evaluates • Purposes o Role expectation o Current information
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Descriptive Research Methods (Ch. 12) Case Studies: Detailed analysis of a single (or limited number) of people or events. Case studies are usually interesting because of the unusualness of the case (Three Faces of Eve‚ Mind of a Mnemonist) and/or the detail and apparent insightfulness of the conclusions drawn by the writer (e.g.‚ Freud’s cases such as ‘Little Hans’). The major problem with case studies is the problem of objectivity. The person who is presenting the case usually has some theoretical
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Criminologists research methods 1 Running head: HOW CRIMINOLOGISTS STUDY CRIME How Criminologists Study Crime Ronnie Shepherd Criminology 321B Criminologists research methods 2 HOW CRIMINOLOGIST STUDY CRIME Criminologists have many different exploratory methods to gauge criminal behavior‚ character‚ disposition‚ and social circumstances of criminal offenders. The comprehension of these studies is truly
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NV4602 Research Methods for Postgraduate Study Qualitative Research Objectives for today When you have satisfactorily completed this topic you will be able to: Classify research interviews and understand their purpose Understand when to undertake interviews Understand the advantages and disadvantages of interviews Case Studies Action Research Observation Ethnography lbic.navitas.com navitas.com Qualitative Methods When should I use qualitative methods? When variables cannot
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BUSINESS RESEARCH METHODS CASE STUDY: SHELL DATE OF SUBMISSION: 25th March‚ 2015 SUBMITTED TO: MEENAKSHI RAWANI SUBMITTED BY: GROUP NO.2: TORAL BHANSALI RONARK BHARDWAJ GAURAV CHORARIA RISHAB CHOUDHARY Q1. Suppose you were asked to develop a sampling plan to determine what a “premiere company” is to the general public. What sampling method would you use? What is the target population? What would you use for a frame? Could you use a combination of two
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Associate Level Material Appendix B Research Methods Matrix . Using the table below list each research method and its advantages and disadvantages for use in this study. Research Method Advantages Disadvantages Naturalistic Observation Detailed information and ecological validity‚ little control of what occurs in the situation. Observe the subject natural setting. Study things that can’t be manipulated. Ethnics sometimes can be biased. Difficult to find the actual reason for the
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