LECTURE NOTES ON RESEARCH METHODOLOGY Definition According to Kothari (1990)‚ “the purpose of research is to discover answers to questions through the application of scientific procedures…‚ the main aim of research is to find out the truth which is hidden and which has not been discovered yet.” In another been‚ D. Slesinger and M. Stephenson in the Encyclopedia of Social Sciences define research as “the manipulation of things‚ concepts or symbols for the purpose of generalizing
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Executive Summary The Customer Research Proposal on Dell Laptop on is given as the requirement of the course entitled Consumer Behavior. I have chosen product as Dell Laptop‚ Inc. It is among the world’s leading computer manufacturers that have transformed diversified into variety of business segments over the year. However‚ the research is realistic‚ which has a good possibility to be succeeded. Usually there are many laptops in the market and the market of laptop is competitive. However‚ we
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| | |Marketing Research | Copyright © 2010‚ 2008‚ 2005‚ 2002‚ 2001 by University of Phoenix. All rights reserved. Course Description This course covers basic research methodology applied to marketing issues. Students study methods and techniques for collection‚ analysis‚ and interpretation of primary and secondary
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Chapter Four Research Methodology………………………………………………………………56 4.1 Introduction……………………………………………………………………….56 4.2 Research design…………………………………………………………………..56 4.3 Data collection……………………………………………………………………58 4.3.1 Secondary data………………………………………………………………….58 4.3.2 Primary data…………………………………………………………………….59 4.4 Interview………………………………………………………………………….59 4.5 Questionnaire……………………………………………………………………..61 4.5.1 Designing questionnaire………………………………………………………..61 4.5 2 Reason of choosing questionnaire……………………………………………
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HOW TO RESEARCH SECOND EDITION Loraine Blaxter‚ Christina Hughes and Malcolm Tight Open University Press Buckingham . Philadelphia Open University Press Celtic Court 22 Ballmoor Buckingham MK18 1XW email: enquiries@openup.co.uk world wide web: www.openup.co.uk and 325 Chestnut Street Philadelphia‚ PA 19106‚ USA First Published 2001 Copyright © Loraine Blaxter‚ Christina Hughes and Malcolm Tight‚ 2001 All rights reserved. Except for the quotation of short passages for the purpose of criticism
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Chapter III Methodology Methodology‚ in its simplest form‚ refers to how the research should be undertaken (Saunders et al. 2009). In a practical way‚ it is a function of research question(s)‚ study approach‚ scale of the study‚ type of data‚ sample size and participants‚ data analyses techniques and study limitations (Johnson and Waterfield‚ 2004). Accordingly‚ this chapter is divided into nine sections. Section 3.1 explains the reasons for the choice of case study approach; section 3.2 describes
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psychological research is acceptable. Researchers must recognize the possibility of such legal action if they infringe the rights and dignity of participants in their research. The essential principle is that the investigative research should be considered from the standpoint of all participants; foreseeable threats to their psychological well-being‚ health‚ values or dignity should be eliminated. Ramos (1989) described three types of problems that may affect the ethical nature research studies: being
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BUSINESS RESEARCH DESIGNS Topics to be covered Business Research Design : Exploratory‚ Descriptive & Causal Research Exploratory Research: Meaning‚ suitability‚ collection‚ hypothesis formulation Descriptive Research: Meaning‚ Types of Descriptive studies‚ data collection methods Causal Research: Meaning‚ various types of experimental designs‚ types of errors affecting research design Business Research Design - A research design is a framework or blueprint for conducting the marketing
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Research Terminology Jennifer Daniel CJA/334 10/06/14 Rayna Longshore Research Terminology Abstract This paper is about research terminology and how it will be used in the criminal justice field. The knowledge that I will gain from knowing what the terminology and what could happen if I did not know the correct terminology. How knowing the assets will be a gain in my professional field. Terminology is very important in each professional field. Would anyone take you serious if you did not
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Demystifying nursing research terminology. Part 1 Cite this article as: Welford C‚ Murphy K‚ Casey D (2011) Demystifying nursing research terminology. Part 1. Nurse Researcher. 18‚ 4‚ 38-43. Received February 12 2010; accepted October 29 2010 Correspondence to Claire Welford Email: claire.welford@ nuigalway.ie Claire Welford RGN‚ Dip NS‚ BNS Hons‚ MSc‚ PGC TLHE is HRB nursing research fellow Abstract Aim This article aims to provide clear explanations of the research approaches available
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