Greener Business Research Methods Download free ebooks at bookboon.com 2 Business Research Methods © 2008 Dr. Sue Greener & Ventus Publishing ApS ISBN 978-87-7681-421-2 Download free ebooks at bookboon.com 3 Contents Business Research Methods Contents 1. Research problems and questions and how they relate to debates in Research Methods Chapter Overview Introduction The nature of business research What kind of business problems might need a research study? What
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Saunders‚ Lewis amd Thornhill: Research Methods for Business Students‚ 5th edition‚ Additional Case Studies Case 4a Marketing music products alongside emerging digital music channels Esmée had been working in the music industry as a marketing director for a small and successful independent record label for over fifteen years before deciding to study at university. She had witnessed many changes in the music industry over her career‚ the most significant of which was the transition from selling
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NAIROBI SCHOOL OF BUSINESS DMS 411: BUSINESS RESEARCH METHODS - COURSE OUTLINE COURSE OBJECTIVES This course (Business research methods) is a fourth year core course‚ thus it is taught to all students in the school of business‚ irrespective of their specialization areas. Taking cognizance of the unique content and contextual differences between the various disciplines (specialization areas)‚ a more general approach is used. This course is designed and intended to give the student a firm grounding
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ROLE OF BUSINESS RESEARCH After studying this chapter‚ you should be able to 1. Understand how research contributes to business success 2. Know how to define business research 3. Understand the difference between basic and applied business research 4. Understand how research activities can be used to address business decisions 5. Know when business research should and should not be conducted 6. Appreciate the way that technology and internationalization are changing business research Chapter
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Business Research Methods Part I Team A QNT 561 July 16‚ 2012 Business Research Methods Part I Electronic books are becoming more popular because it offers portability‚ flexibility‚ larger capacity‚ and affordability. Barnes and Noble recognize the need to evaluate this change and therefore conduct a business research to determine the best approach to modify the business strategy. The learning team will determine an appropriate business research method to conduct a survey. The survey will
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Business Research Methods Research Question Research questions should be clear and concise‚ yet in-depth enough to require many research sources and careful analysis before an answer is determined. Given Hostess’ current predicament‚ this research question will revolve around the company’s missteps and ultimate demise. Given this information‚ Team A will focus on the following question: Which factor contributed the most faults for Hostess’ demise: management or the union? With a question
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Scientific research can be described as a systematic and organized effort to investigate a specific problem encountered in the work setting that needs a solution. - False 2. Research done with the intention of applying the results of the findings to solve specific problems currently being experienced in an organization is called applied research. - True 3. Research done chiefly to make a contribution to existing knowledge is called applied research. - False 4. Applied research has little scientific
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Business Research Methods Define the distinctions between primary‚ secondary‚ and tertiary sources in a secondary search A primary source is one that is original. An example of a primary source is the recently published results of a new study. Primary sources are the work of the only the author. When using a primary source‚ it is usually contemporary with the research being examined. A primary source is without interpretation. Examples of secondary sources would include newspaper articles‚ newscasts
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Business Research Methods Team Name QNT/561 Applied Business Research and Statistics Date Instructor Business Research Methods As the holiday season nears each year there is great debate regarding when the shopping period known as Black Friday should begin. Black Friday gained its name and popularity as it was said to indicate the point at which retailers began to turn a profit or are “in the black” (About.com‚ 2012). This year brought debate about
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3-1 Thinking Like a Researcher 3-3 Learning Objectives Understand . . . • The terminology used by professional researchers employing scientific thinking. • What you need to formulate a solid research hypothesis. • The need for sound reasoning to enhance research results. 3-4 Research and Intuition “If we ignore supernatural inspiration‚ intuition is based on two things: experience and intelligence. The more experience I have with you‚ the more likely I am to encounter repetition
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