1. Name of Course/Module: Research Method 2. Course Code: BT 21603 Research Method 3. Name(s) of academic staff: Dr. Janice L. H. Nga (Room No. 10‚ Level 3‚ SPE. Ext. 1640‚ Email: janice@ums.edu.my;janicenga@yahoo.com) Dr. Zakariya Belkhamza (Room No. 26‚ Level 3‚ SPE. Ext. 1555‚ Email: zakariya@ums.edu.my) 4. Rationale for the inclusion of the course/module in the programme Doing research is an important activity of the for today’s business environment. Business and economics
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to Research Process • Meaning of Research Research is the systematic investigation and study of materials and sources in order to establish facts and reach new conclusions. Research is derived from the prefix “re”‚ which means to repeat or redo‚ and the root word “search”‚ which means to find or look for. From the etymology of this word‚ research literally means to repeat looking for something which had been in existence before. • Importance of Research The main importance of research is
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Basic Research vs. Applied Research A. Basic Research • Basic research can also be called “pure research” or “fundamental research.” It is a research carried out to increase understanding of fundamental principles. It is not intended to yield immediate commercial benefits; pure research can be thought of as arising out of curiosity. • Pure research advances fundamental knowledge about the human world. • Pure research is the source of most new scientific ideas and ways of thinking
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Social Research Methods/Unobtrusive Research http://en.wikibooks.org/wiki/Social_Research_Methods/Unobtrusive_Research Introduction - Unobtrusive measures are ways of studying social behavior whithout affecting it in the process. Unobtrusive research is simply the methods of studying social behaviorwithout affecting it. - There are three types of unobtrusive research: Content Analysis Analysis of existing statistics Comparative and historical analysis Content Analysis - With content
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Business Research Methods Research Question Research questions should be clear and concise‚ yet in-depth enough to require many research sources and careful analysis before an answer is determined. Given Hostess’ current predicament‚ this research question will revolve around the company’s missteps and ultimate demise. Given this information‚ Team A will focus on the following question: Which factor contributed the most faults for Hostess’ demise: management or the union? With a question
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PROJECT QUALITATIVE RESEARCH METHODS FROM AN ORGANIZATION MANAGEMENT PERSPECTIVE Ýhsan Ulaþ Kocaoðlu JANUARY 2006 CONTENTS Definition of Qualitative Research in Social Sciences Approaches to Management Research Positivism versus Phenomenology Deductive and Inductive Schools of Thought in Management Research Major Qualitaitve Research Approaches Ethnographic Approach Phenomenology Field Research Grounded Theory Case study Action Research Narrative research Qualitative Data
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Types of Research Methods Evidence of effectiveness Research Method LOW DescriptiveQualitative (Ethnography/ Case Study) DescriptiveQuantitative This is … Detailed descriptions of specific situation(s) using interviews‚ observations‚ document review You describe things as they are. Numerical descriptions (frequency‚ average) You measure things as they are. Correlational/ Regression Analyses Quasiexperimental Quantitative analyses of the strength of relationships
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Greener Business Research Methods Download free ebooks at bookboon.com 2 Business Research Methods © 2008 Dr. Sue Greener & Ventus Publishing ApS ISBN 978-87-7681-421-2 Download free ebooks at bookboon.com 3 Contents Business Research Methods Contents 1. Research problems and questions and how they relate to debates in Research Methods Chapter Overview Introduction The nature of business research What kind of business problems might need a research study? What are
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Emotion Suzanne Gilbert‚ Della Lonkar‚ Karmyla Lopez‚ Joy Schatz Psych 355 April 18‚ 2011 Stefanie Krasner Theories of Emotion Researchers have debated about the phenomenon with emotions. Debates on this topic have and will continue to for many more years. Researchers have attempted to understand why one has emotions and came up with the five different theories. The first theory is the James-Lange theory‚ which argues that an event can cause physiological arousal first and‚ it can be interpret
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